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Invite users to Google Tag Manager container

Google Tag Manager (GTM) allows you to grant access to other users so they can manage tags, triggers, and variables within a container. Follow these steps to invite users to a GTM container.

Step 1: Sign in to Google Tag Manager

  1. Go to Google Tag Manager.
  2. Sign in with your Google account that has administrator access.

Step 2: Open the Account and Container

Click on the Container you want to share access to.

Step 3: Open User Management Settings

  1. In the Admin panel (located in the top left-hand menu), select User Management under the Container level.
  2. Select Container Settings > User Management.

Step 4: Add a New User

  1. Click the + (plus) button in the top-right corner.
  2. Select Add users from the dropdown menu.

Step 5: Enter User Details

  1. Enter the email address of the user you want to invite.
  2. Choose the user’s permissions:
    • Read – Can view container settings but cannot make changes.
    • Edit – Can create and edit tags but cannot publish changes.
    • Approve – Can create, edit, and approve changes but cannot publish them.
    • Publish – Can create, edit, approve, and publish changes.
  3. Check Notify new users by email to send an invitation email.

Step 6: Save and Confirm

  1. Click Invite to send the user an invitation.
  2. The invited user will receive an email with access to the container.