One predictable monthly fee

MobiLoud pricing has two parts: a one-time app development and submission fee, and a monthly subscription. Business is $1,499 a month, or $1,274 a month billed annually, and covers up to 10,000 monthly active users. Enterprise is priced on your active user volume and the scope of the work, and quoted per deal. Both plans cover native iOS and Android development, app store releases, launch support and ongoing customer success guidance. Enterprise adds a dedicated success manager and recurring strategy and performance reviews.

Business includes onboarding and launch meetings, push setup, app marketing guidance, reporting and ongoing support from the customer success team. The team can arrange a call when a specific question or issue needs one. Enterprise adds a dedicated success manager, weekly project meetings and recurring strategy and performance reviews. Your manager reviews app usage, sales and push results with you, agrees the next steps and coordinates the work.

The fee pays for building the apps and getting them into the stores. We do the native iOS and Android engineering, the app design matched to your brand (icon, splash screen, store assets, a custom onboarding screen), the push notification setup on your own account, the GA4 and Firebase wiring under your Google account, QA across iOS and Android versions, and the submissions to the App Store and Google Play including the listing assets and the review feedback. On Business the fee is charged in full at signing. On Enterprise it is scoped with the rest of the work. Your team does not have to staff the project.

A monthly active user is a unique device that opens the app in a 30-day window. Downloads and installs do not count, so someone who installed the app a year ago and has not opened it since is not a monthly active user. Two devices belonging to the same person count as two. We measure active users in Google Analytics and Firebase, both under your own Google account, so you can read the same number we do. Usage is reviewed each quarter against the previous three months, so one busy week does not move the price on its own.

Usage above 10,000 is billed at $50 per 1,000 additional monthly active users. There is no cap on Business, and no point at which growth pushes you onto another plan. A Business customer at 60,000 monthly active users is a normal Business customer. We review usage each quarter against the previous three months rather than off a single month.

Enterprise is priced in tiers based on active user volume. Each quarter we look at the previous three months of usage with you, and the subscription moves up a tier as the app grows. There is no per-user overage on top of the tier. Because the review reads a three-month average, a promotion or a seasonal peak does not move the tier on its own. The usage review happens on the calls we already have with you, so the next tier is something you can budget for in advance.

No. There is no revenue share on any plan, at any volume. You pay the monthly subscription, the one-time app development and submission fee, and any add-ons you choose. Every order the app takes is yours.

Keeping the app working is part of the subscription. When your site changes, a vendor updates, or Apple and Google change OS versions or store requirements, we make the native updates and ship the releases, with no extra charge when that work happens. Development support for app-specific work on your existing stack is included as well: app-only pages and layouts, push setup, design adjustments, and help for your own developers and your agency. New native features and new vendor SDK integrations are separate projects. We scope and price that work for your approval before it starts.

The Apple and Google developer accounts stay in your name, and you pay Apple and Google directly for them. Push goes through your own OneSignal account, and OneSignal bills you above 1,000 app monthly active users. Klaviyo push is available on Enterprise. Beyond that, the only other charges are the new native features and vendor SDK integrations you approve in advance.

Yes. Add-ons can be added during the term at the standard rate for that add-on, and they go onto your agreement as an addition. Moving from Business to Enterprise works the same way. Customers do it when they need what Enterprise adds, like native SDK integrations, multi-region support, a named success manager, or a contract on their own terms. Growth in active users on its own does not move you. The app, the accounts and the team carry across either way.

An SLA is available on Enterprise. You get response and resolution times committed by severity, with the most severe covered 24 hours a day, seven days a week, and an uptime commitment backed by service credits. The uptime commitment covers the app configuration MobiLoud serves to installed apps. Your own website and push delivery are outside it, since push delivery goes through your push provider. The full schedule is in the agreement.

Monthly is the default. Paying the year upfront takes 15% off the recurring fee. The billing option does not change what is included. The one-time app development and submission fee is charged in full at signing, alongside the first month of subscription. On Enterprise we bill by invoice or bank transfer and work with purchase-order requirements. Contract length and payment terms are set in the agreement.

Each app is priced on its own active user volume, and each carries its own one-time app development and submission fee. We then apply one discount to the combined monthly subscription, shown as its own line so you can see the size of it. The same discount applies to the one-time fees. You get one contract and one invoice across all of them.

The apps publish under your own Apple and Google developer accounts, so the listings, the ratings and the install base are yours, and so are the push and analytics accounts. MobiLoud keeps the platform the apps are built on, and the subscription covers your use of it for the term. If you later decide to build something custom, that app ships as an update to the same listing and your existing users come with it. Notice periods are set out in the agreement. On request we hand back an export of your app configurations and native build settings within 30 days of the engagement ending.