11 Best Push Notification Services & Platforms in 2025

Push notifications are a game-changer for any brand with an online presence in 2025.

Emails are getting lost in the shuffle, drowned in secondary inboxes and being opened less.

SMS can be effective, but is also expensive and inflexible.

Push notifications have emerged as the most powerful way for modern brands to communicate with their customers.

Push regularly gets up to 2x higher click-through rates than emails, and can be scaled affordably, reaching a huge number of users for a very low cost.

It’s a particularly powerful tool for any mobile-focused brand, especially brands with their own mobile apps.

But to use push effectively, you need the help of a push notification service.

There are many providers out there - and this guide will help you choose the right one for your business.

So keep reading, and learn the best way to start engaging with your audience via push notifications.

MobiLoud is the best way for website owners to start using mobile push. We help you turn your website into a mobile app, with push notification functionality built in from the start.
Book a free demo now to learn what's possible.

Choosing a Push Notification Service For Your Website & App

Whether you’re planning to send push notifications from a website, an app, or both, choosing the right push notification provider is essential.

Choosing the right push notification service will make your engagement strategy much easier, as it'll be easy to set up and send notifications to your engaged users.

The push notification service you choose should integrate with your website/app, and be able to use customer data to send targeted, personalized push notifications.

It should be easy to use, ideally require minimal or no technical knowledge, and allow you to quickly and easily set up targeted, automated workflows.

Bonus points if you’re able to integrate push workflows with email and SMS as well, to build sequences with multiple touchpoints on multiple channels.

Of course, the best push notification service will be different for different brands, depending on your needs, so we welcome you to do your own research alongside our recommendations.

The Best Push Notification Service Providers in 2025

With push taking off as an engagement channel, it’s no surprise that there are a number of businesses specializing in helping websites and apps set up, integrate and automate push notifications.

We’ve been helping eCommerce stores and other web-first businesses launch apps and start using push notifications for over a decade. 

In that time, we’ve built a strong knowledge of the push industry, and the different companies providing push notification services. 

We’ll use this expertise to guide you through a variety of options and help you choose the right push notification platform.

We've tested them all, and done our own deep dive to ensure we're bringing you the best push notification services currently available.

We've included information on their pricing options, as some cater more to smaller businesses, while others target high growth or enterprise companies.

Here are the push services we're going to be looking at:

1. OneSignal
2. Google Firebase
3. Klaviyo
4. LeanPlum
5. Pushbots
6. PushCrew
7. Airship
8. CataPush
9. Push Notifications for WordPress
10. PushAlert
11. Smart Notification WordPress Plugin

Now let’s dive into the best push notification services in 2025.

1. OneSignal

OneSignal is one of the leading app and web push notification services. It's used by companies like Uber, Adobe, Conde Nast, Skyscanner, to name a few, so if you go with OneSignal you'll be in good company. It's also free to use.

Like Google or Facebook, the data your notifications provide to OneSignal are the reason it's free to use, however they won't be sending ads to your users.

You can send mobile push notifications, web push notifications, in-app notifications, as well as email notifications. OneSignal is the ideal solution if you are planning to send both web and mobile push notifications through mobile apps.

Because of OneSignal's standing as one of the best push notification services around, we built a deep integration with OneSignal into all MobiLoud apps - so our users have complete flexibility to send push notifications according to their needs. 

Price: Free (plus paid support options if you need more support)

2. Google Firebase

As well as having a host of other features, Google Firebase lets you send Push Notifications to app users.

Like some other Google business tools, it’s easy to use and does as promised, but as it's not uniquely designed for Push Notifications (unlike some of the other push notification services mentioned here), you can expect some compromises.

That said, what you might not get in extra features and functionality, Google makes up for with analytics integration.‍

Price: Free

3. Klaviyo

For eCommerce stores in particular, Klaviyo is one of the best ways to set up and utilize push notifications.

Already a favorite platform for eCommerce brands doing email and SMS marketing, Klaviyo now supports push notifications too, allowing you to build incredibly powerful omnichannel marketing campaigns.

You can use Klaviyo to build smart flows, and segment your audience to reach users with powerfully personalized push notifications.

MobiLoud has a native integration for Klaviyo push notifications too - so if you're a Klaviyo user, and you choose to build an eCommerce app with MobiLoud, their push notification tools will be available to you out of the box, with no extra configuration necessary.

Price: starting at $20/mo, rising depending on how many active contacts you have

4. Leanplum

Leanplum's push notification platform covers the whole spectrum of audience communications: email marketing, mobile notifications, app inbox messages, and more.
It's one of the leading mobile marketing platforms, offering a complete toolkit including everything you'll need for scaling a successful push notification strategy.

In addition, it comes complete with A/B testing, automation tools, and push notification personalization features so you can get even more out of your real-time user notifications.

Price: Contact them for a custom quote based on your requirements

5. PushBots

PushBots is a push notification service with a couple of great strengths.

For one, it’s chock full of automation. While there will come times when you need to manually push out notifications, there’s much of it you may want to streamline and this app allows you to do that.

The analytics provided by PushBots is another particular strength, rivaling what you’d see in Google Analytics.

Price: Starts at $29/mo

6. PushCrew

For those of you who haven’t built a mobile app, PushCrew would be a great solution as it deals solely in web and mobile web push notifications.

As a result, personalization is available -  though it focuses more on the kinds of behaviors and types of triggers you’d use on a website.

Price: Free up to 2,000 subscribers, then premium plans are available

7. Airship

Airship (formerly known as Urban Airship) specializes solely in the mobile communication experience, which means it doesn’t just help with mobile app push.

It also tackles things like SMS messages, email, and mobile wallets. While the predictive analytics and AI optimization are attractive features to have, this kind of service comes with a price.

Airship is aimed at enterprise customers, and if you go with them as your push notification provider, you'll never feel like you're short of features to use.

Price: Basic plan starts at $99/mo

8. Catapush

Catapush is a simple delivery API allowing you to send push notifications relating to your web app.  It's designed to be ideal for sending data-driven, transactional notifications based on user activity on your site or app.

For every notification, you can see real time statuses, and delivery confirmation. As you would expect, you can also send rich media in your notifications.

One of the most unique aspects of Catapush is their 2Way Communication feature. This allows recipients to reply directly to push notifications, creating a good way to receive feedback from your app users.

Price: Free tier available. Paid plans starting at €20.00/month

9. PushAlert

PushAlert is a more advanced tool that includes a dedicated push notification plugin for WordPress. It lets you send both desktop push notifications and mobile notifications.

It includes some great features such as an Audience Creator, enabling you to send notifications to the most relevant and engaged subscribers, A/B testing, and an API that can link directly with your web or mobile app, letting you personalize notifications more than you usually would be able to.

Price: Free plan available. Paid plans start at $12/month

10. Push Notifications for WordPress

For those of you sending Push Notifications from WordPress to your own mobile app that users your WordPress content, you can use this plugin by Delite Studio to automate push notifications whenever a new blog post, article, or story gets published on your website. 

It works with native apps, Cordova and Ionic based apps, as well as being compatible with more app development frameworks. It has limited functionality, but it’s a good solution for smaller blogs and publishers who have less than 1,000 subscribers they want to target with real-time publication notifications.

If you have a WordPress site already though, but do not have mobile apps - MobiLoud can get you great apps live on the App Stores in under 2 weeks with all the push notification options you could ever need!

Price: Free version available, or paid plans from $99

11. Smart Notification WordPress Plugin

With the Smart Notification plugin, you can send web push notifications, mobile push notifications, as well as email notifications to your website and app users.

In addition, this premium plugin works well with most website types, including eCommerce, jobs sites, memberships, BuddyPress networks, and more. It also puts a special focus on geolocation features, which makes this especially great if your website targets local users.

Price: Plans starting at $199.

Want to send push notifications to your mobile users? The best way is converting your site to a mobile app, with MobiLoud. Book a free consultation today to see how it's done.

Getting Started with Push Notifications

Push notification marketing is an amazing way for online businesses to engage with their audience in real-time. 

To get started, choose a reliable platform like OneSignal or Firebase (or any others from the list above) that supports your website or app and offers features like segmentation and analytics. 

Integrate the platform by adding code to your site for web notifications or using an SDK for mobile apps. 

Once you’ve done this, you’ll be ready to send push notifications.

(for a deeper look at how push notifications work, check out this article)

To make full use of push notifications, you’ll need to start getting opt-ins from your audience, which is essentially their permission for you to send them push notifications.

You’ll want a clear, benefit-driven opt-in prompt, and to avoid intrusive tactics that might make people unsubscribe.

Web vs Mobile Push Notifications

One more thing to understand, if you’re new to push notifications, is the difference between push notifications for web and native mobile push notifications.

You can send push notifications from a website (using the web browser to power the delivery mechanism) or from a mobile app.

Most of the push services we mentioned above allow you to do both. But the two types of push notifications are not created equal.

Mobile push notifications (sent from an app) are significantly more effective than web push notifications. Read below to learn why.

Why Mobile Push Notifications Are More Powerful

Push notifications are the perfect pairing for mobile apps.

Mobile push notifications have a larger reach, higher visibility, and provide a better user experience, leading to better results for your brand.

Here are just a few reasons why push notifications work better from apps:

• Mobile push notifications can reach users even when they’re not actively using their device or the app, whereas web push notifications typically require the browser to be open.
• Mobile apps can collect more detailed user data, such as location, app usage behavior, and preferences, enabling highly personalized notifications.
• Mobile notifications can leverage features like geofencing, deep linking, in-app actions, and haptic feedback to enhance engagement.
• Push notifications appear directly on the lock screen or in the notification center, making them more noticeable than web notifications, which are limited to the browser interface.
• Apps have higher opt-in rates for push notifications due to the explicit permission requested during installation, as opposed to web push notifications, which are declined more frequently.
• Mobile push notifications support advanced features like images, videos, GIFs, and interactive buttons, providing a more engaging user experience.
• Apps can use real-time location data to send hyper-localized messages, such as promoting offers when a user is near a specific store.
• App users often engage with content for longer periods, meaning notifications are more likely to lead to meaningful interactions.
• Mobile apps can display notification counts as badges on their icons, providing a subtle and persistent call to action.

If you only have a website, you might get decent results from sending web push notifications. And since it costs very little to set up and send push notifications, there’s no downside to trying it out.

But if you really want to experience the full benefits of push notifications, you should build a mobile app.

How to Build an App and Send Native Push Notifications

If you don’t yet have an app to send push notifications, but you have a mobile-friendly website, it’s much easier than you might think to start sending mobile push notifications.

With MobiLoud, you can convert your website into an app for a low cost, in less than a month, with push notifications built in (using our top recommended push notification service, OneSignal).

You’ll be ready to start sending push notifications to your app users immediately.

The increased revenue you can get from push notifications is often all it takes to pay off the cost of your app, and then some.

 “The power of push notifications is so strong. In a world where people open email less and less each day, everyone is jumping into SMS which is crazy expensive, and people are starting to tune these out too, being able to do push notifications is the reason you do an app.”
- David Cost, Rainbow Shops

With a trusted push notification service, and MobiLoud’s help to turn your website into an app, you can stop struggling with low-engagement communication channels and start reaching your customers instantly, wherever they are, with high-converting push notifications directly on their phone.

Build Mobile Apps with MobiLoud

Our platform is built to turn any website or web app into native mobile apps. The apps will be ready in just weeks, for a fraction of the cost of custom development.

They'll also sync completely with your existing site, and you'll be able to harness push notifications to their full potential.

MobiLoud powers the apps of more than 2,000 businesses, including high-revenue brands like Rainbow Shops, John Varvatos and Jack & Jones.

All you need is a site that works well on mobile - and we can turn it into awesome apps in record time.

Check out our solutions and the features you get when you use MobiLoud here.

Creating an app allows you to send push notifications on mobile devices, no matter the user's operating system (iOS users and Android users), and get the full power of push notifications as a tool to engage and retain your most valuable customers.

To learn more, schedule a free, personalized demo and get a first-hand look at our platform's possibilities (including a working preview of your app) with one of our app experts.