That’s what most brands end up doing. Shopify app builders rebuild the storefront inside their platform, with a separate CMS, separate merchandising, parallel integration work, and a revenue share of 1.75% to 3% on every order. Custom native development takes six to twelve months, ships with gaps where the website’s integrations don’t have a mobile SDK on the vendor side, and needs an in-house mobile team to keep running. Either way, the team is now maintaining two systems that have to stay in sync.
We built MobiLoud as a third option.
The existing website powers the app. A native layer sits on top for push notifications, persistent login, deep linking, home-screen presence, and app store distribution. Every site update flows to the app automatically. Anything the customer’s web team can build for the site (app-only pages, mobile-first flows, gated content, app-exclusive promotions) ships to the app the same way. The result is a custom mobile app, built on the same stack the brand already runs on the web, without the cost or maintenance burden of native code.
Since 2013 we’ve served more than 2,000 brands on this model. Global retailers and luxury houses (Bestseller, John Varvatos, Tadashi Shoji, Estee Lauder, Haleon). Independent ecommerce brands on Shopify. B2B distributors with gated catalogs and approval workflows. The brands that work with us long-term often grow the app to 20 to 30% of their total online revenue, and they tend to stay for years.
We essentially operate as the customer’s app team. Build, QA, store submissions, OS updates, third-party integration changes, push strategy, ongoing native fixes. The customer’s team keeps building the website. We handle everything on the app side. You’re not left alone after launch.
We’re not a fit for everyone. If your customers buy once (furniture, big-ticket one-offs) the app math doesn't work, and we’ll tell you. And if you don’t have an established website and a loyal audience yet, the app isn’t where to start, the website is.
But if you have a website that customers come back to, you have an app waiting to be launched. I’d love to show you what it could look like.
Questions? Reach out to me directly at pietro@mobiloud.com.
Pietro Saccomani
Founder & CEO













