MobiLoud has been turning websites into native mobile apps since 2013. We’ve served more than 2,000 brands since then. Some are global retailers like Bestseller, John Varvatos, Tadashi Shoji, Estee Lauder, and Haleon. Others are independent ecommerce brands on Shopify, B2B distributors on WooCommerce or Magento, or publishers on WordPress. The model that works for all of them is the same.
At its simplest, the existing website powers the app, with native components layered on top where they matter (push notifications, persistent login, deep linking, home-screen presence, app store distribution). Every site update flows to the app automatically. But for most of our customers the bigger value is what comes after that. Because the app runs on the same web stack as the site, anything that can be built for the web ships to the app the same way: custom app-only pages, mobile-first flows, gated content, app-exclusive experiences, layouts tuned for the app context. The customer’s team can build those, or ours can, or both. The result is effectively a custom mobile app, built using the same tools the customer already runs on the web, without the cost or maintenance burden of native code.
The reason we built MobiLoud is that the alternatives don’t really work for brands with a serious website. A typical ecommerce brand has spent years on conversion optimization, custom integrations, checkout-flow tuning, and a stack of third-party tools that all live on the website. DIY app builders make you throw most of that away and rebuild the storefront inside their platform. The CRO work, the integrations, the platform-specific features that lifted your conversion rate, all of it gets lost. From then on, you’re maintaining two systems instead of one: every change has to be made twice, and anything custom that the builder’s templates can’t handle is off the table. In exchange, you hand back a percentage of app revenue on top of the subscription, and you operate the app yourself.
The other option, custom native development, has a different set of problems. It takes 6 to 12 months and costs $150K to $500K or more upfront, with ongoing maintenance after that. It also ends up structurally limited because every tool the website relies on (search, reviews, loyalty, subscriptions, payment, personalization, B2B logic, ERP integration) needs an exposed API or mobile SDK to be replicated in native code, and many vendors simply don’t have one. The custom app ships with gaps the website doesn't have, and the development backlog keeps growing.
MobiLoud is the third option. There’s no rebuild, no parallel codebase, no in-house mobile team to hire. And because we operate the whole thing as a managed service, the customer’s team doesn’t take on new operational load.
Who we’re a good fit for
Most of our customers are ecommerce and retail brands. The clearest fit is repeat-purchase categories where customers come back regularly: fashion, beauty, skincare, health, pharmacy, sportswear, pet, and specialty food and beverage. We work with luxury fashion brands like Tadashi Shoji, John Varvatos, Junior Couture; beauty brands like Estee Lauder, Kiokii, and MASC; pharmacy and health brands like Haleon, Pharmazone, Country Life Natural Foods, and Modere; and large multi-brand retail groups like Bestseller, where one MobiLoud relationship runs over ten brand apps across Jack & Jones, Vero Moda, ONLY, and others.
We also do a lot of B2B. Brands with gated catalogs, account-specific pricing, repeat ordering, or approval workflows are poorly served by both alternatives: app builders are B2C-only and don’t serve B2B at all, and custom native struggles even more than usual because B2B logic almost never has a mobile SDK on the vendor side. Because the MobiLoud app runs on the same web stack as the customer’s site, all of that logic carries over. We work with industrial distributors like JF Petroleum, beverage distributors like Columbia Distributing (a Pacific Northwest distributor operating since 1935), foodservice supply brands like Restaurantware and Nella Cutlery, automotive parts like GSF Car Parts, and tooling brands like Toolstoday.
The technical fit is broad. We work with Shopify and Shopify Plus, BigCommerce (including B2B Edition), Adobe Commerce / Magento, Salesforce Commerce Cloud, WooCommerce, Shopware, Oracle NetSuite SuiteCommerce, and custom and headless stacks. Pretty much any website that renders in a browser can be turned into a MobiLoud app, subject to a technical review and app store compliance.
We’re often a particularly good fit for brands moving off a DIY app builder. Most don’t switch because the builder is bad. They switch because they’ve outgrown it: they’ve hit the template ceiling, they’ve run into integration gaps, the revenue share has started eating into margin at scale, or they’ve simply realized they want a partner running the app instead of operating a tool themselves.
Who we’re not a good fit for
There are a few cases where MobiLoud isn’t the right answer, and we’ll usually say so.
If you sell products people only buy once (furniture, major appliances, big-ticket one-off purchases) an app probably won’t drive meaningful retention. Push notifications can still add value for high-AOV categories, but the case is narrower.
If your product depends on deep native-only capabilities like AR, complex sensor integration, or biometric authentication as a core feature, you need custom native development. The MobiLoud approach can’t deliver those.
And if you’re pre-launch or very early stage without an established website and real traffic, you should focus on the website first. The app is a multiplier on a working business, not a substitute for one.
The service model
We design, build, customize, maintain, and grow the app on the customer’s behalf. We take responsibility for OS updates, App Store and Google Play policy changes, third-party integration changes on the customer’s web stack, performance, push strategy, and app-level design work. The customer’s team keeps building the website. We handle the mobile app side.
Getting the app live is the start of the work, not the end of it. From there, our goal is to grow the share of online revenue that flows through the app year over year. The brands that work with us long-term and apply the right ongoing strategy often grow the app to 20 to 30% of their total online revenue. Customers stay for years.
Get in touch
If you have a website that customers come back to, you have an app waiting to be launched. I’d love to show you what it could look like.
Questions? Reach out directly to me at pietro@mobiloud.com.
Pietro Saccomani
Founder & CEO
