Imagine this: You’re at your favorite coffee shop, and they give you a card to collect stamps. Each visit earns you a stamp, and after 10 stamps, you get a free drink and maybe even a 2025 calendar. Pretty sweet deal, right?
Now, think about doing the same for your business!
A loyalty program can boost your business, attract new customers, and increase your conversion rates and customer retention.
Learn more: take a deep dive into loyalty and retention, and learn how a mobile app can make all the difference. Check out this article for more.
How to Set Up a Loyalty Program on your Shopify Store
Setting up a loyalty program is easier than you think! 😎
With the right Shopify loyalty app, you can effortlessly add loyalty programs to your eCommerce store. Shopify makes this process straightforward. All you need to do is pick the best Shopify loyalty app, and you’re all set.
Shopify offers fantastic loyalty and rewards programs to help boost your revenue and profitability. A Shopify loyalty app creates programs, plans, offers, deals, and promotions to reward your customers for their loyalty.
We've rounded up the top 15 Shopify Loyalty Program Apps, so you don't have to. We've considered communication, integration, reliability, management, customer experience, and potential ROI. Now, all you need to do is choose the best one for your business. Happy rewarding!
1. Marsello: Loyalty, Email and SMS
Overall Rating: 4.4/5 🌟
Launched on May 29, 2017, Marsello is one of the top Shopify loyalty program apps out there. It's a pioneer in the field and offers a range of features to make your loyalty program shine. Start by signing up loyalty members with points, rewards, discounts, VIP tiers, and referrals.
Then, amp up your marketing with powerful email and SMS campaigns, leveraging your existing POS and Shopify sales data. With Marsello’s integrated loyalty rewards and marketing automation tools, you’ll get valuable insights into customer behavior to make smarter marketing decisions.
From memberships and referrals to reward programs and VIP tiers, they’ve got everything you need to keep your customers coming back!
Key Features 💡
Marsello offers a variety of rewards, including coupons, custom rewards, discounts, exclusive access, free products, free shipping, and membership perks.
Key features include Abandoned cart emails, Custom campaigns, Discounts, Drip campaigns, Email campaigns, Landing pages, Newsletters, Product reviews, Promotions, Rewards, SMS campaigns, Social media integration and more.
Marsello integrates seamlessly with your Shopify store, so no extra hardware or software is needed. It also works well with Shopify Flow, Shopify POS, Checkout, Google My Business, Klaviyo, and Facebook. You can customize your rewards program to fit your needs, creating custom discount codes, special offers, or even gift cards for your loyal customers.
Pricing 💵
Starts at $125/month with a 14-day free trial. There’s also a professional plan for $135/month.
Who is the target audience? 🧑🤝🧑
Marsello is perfect for medium to large businesses looking to boost their customer loyalty and engagement.
2. Rivo
Overall Rating: 4.9/5 🌟
Founded on January 18, 2021, Rivo knows how to keep customers loyal. Skeptical? Just ask big names like HexClad, Kitsch, Pier1, Outer Aisle, Loverboy, DYPER, Rareform, Emi Jay, Dressbarn, and over 7,000 more.
Rivo turns one-time buyers into repeat customers, helping businesses acquire new ones while staying below the blended CAC. It also boosts LTV and recurring revenue by rewarding brand advocates and offering exclusive benefits to paid members.
Key Features 💡
Rivo is a customizable loyalty and referrals platform that makes your metrics shine. Want more? The Rivo Developer Toolkit lets you unlock full customization.
From commissions and coupons to custom rewards and early access, Rivo offers a variety of programs: exclusive access, free products, free shipping, membership perks, points, POS rewards, shipping rates, and store credit. They've got it all!
Rivo integrates seamlessly with your existing tools, like Klaviyo, Gorgias, and Postscript, and works directly within Shopify admin, supporting the latest themes.
Need help? Rivo's world-class support team is available 24/7.
Pricing 💵
Rivo is 100% free forever! For those who want more, the Scale plan costs $49/month for 400 orders/month, while the Plus plan offers unlimited orders for $499/month.
Who is the target audience? 🧑🤝🧑
Rivo caters to everyone, from startups to large enterprises, handling unlimited orders with ease.
3. Yotpo Loyalty Rewards
Overall Rating: 4.7/5 🌟
Yotpo Loyalty Rewards works with big names like Steve Madden, Soko Glam, and Chubbies to offer the best perks for your most loyal customers. With Yotpo, brands can easily recognize and engage their biggest fans through a referral marketing program that turns customer love into a major revenue booster.
Founded on July 28, 2015, Yotpo knows a thing or two about making loyalty pay off. So, why not let your customers do the marketing for you? It's like having a sales team that works for free—talk about a win-win!
Key Features 💡
Yotpo hooks up effortlessly with other apps like Shopify Flow, Shopify POS, Checkout, Klaviyo, ReCharge, Gorgias, SMSBump, and of course, itself. It's as easy to set up as pie! Customers can rack up points for all sorts of things—creating an account, placing orders, leaving reviews, and more.
Rewards? You bet! Whether it's discounts or free products, Yotpo offers customers the perks they love. Plus, businesses can craft custom campaigns that fit their unique needs and goals. Yotpo is all about encouraging customers to come back again and again with special offers for their loyalty.
Pricing 💵
Yotpo is free to install, however their gold package is $199/month.
Who is the target audience? 🧑🤝🧑
Yotpo is designed with startups in mind.
4. Smile.io
Overall Rating: 4.9/5 🌟
Over 100,000 businesses are on board with Smile, boosting sales through loyal customers. Setting up is a breeze, and their loyalty program is built for both ease and scalability. Smile partners with big names like Polaroid, LiquidDeath, Hush Puppies, and Birchbox. As the world's leading loyalty platform, Smile has rewarded 330 million customers across 148 countries and processed $136 billion in sales.
Key Features 💡
Smile offers plenty of customization options for your rewards launcher, panel, and emails, all designed to fit your brand perfectly.
Guests can earn points, encouraging them to come back for more. Integration is smooth with top apps like Shopify Flow, Shopify POS, Judge.me, Klaviyo, Gorgias, Mailchimp, and Okendo. Plus, Nudges remind customers about their points and referral links, boosting engagement.
Need to go international? No problem! Smile auto-translates your loyalty program into six preset languages.
Pricing 💵
Smile's starter plan is free to install and costs $49/ month for up to 500 monthly orders. The growth plan, at $199/ month, covers up to 2,500 monthly orders. For the high rollers, the plus plan is $999/ month, handling up to 7,500 monthly orders.
Who is the Target Audience? 🧑🤝🧑
Perfect for startups looking to grow and keep customers coming back for more.
5. S Loyalty
Overall Rating: 4.6/5 🌟
Shopify merchants love S Loyalty for building customer loyalty and boosting sales! With S Loyalty, customers earn rewards, personalized bonuses, and points-based campaigns that keep them coming back. It's a breeze to set up and manage, with features like personalized rewards, custom campaigns, and handling details like customer exclusion and points allocation upon payment or order fulfillment.
Since launching on November 9, 2012, they've been keeping customers happy and loyal.
Key Features 💡
There are plenty! Offer “Pay with Points,” “Free Shipping,” or percentage and fixed amount rewards. On special days, Holiday bonuses, birthday rewards, special points events, and extra point campaigns are available.
Feel free to personalize the experience by adding “Welcome” and “Birthday” bonuses, and “Thank You” messages. Track customer purchasing and point redemption history, and export the data. And lastly, schedule expiration dates for unused reward points or discount codes.
Some fun programs include cashback, memberships, and reward schemes. Rewards can be cashback, coupons, discounts, free products, free shipping, membership perks, and points.
S Loyalty works great with ReferralCandy, Weglot, and Langify. Plus, it's available in many languages like English, Chinese, French, Spanish, German, and Japanese.
Pricing 💵
There's a free plan, a basic plan at $19.99/month, and a high-volume plan for $199.99/month. Need more? They’ve got you covered with flexible options!
Who is the Target Audience? 🧑🤝🧑
Perfect for startups of any size. The free plan covers up to 100 orders, and if you need more, simply upgrade to a higher plan to fit your needs.
6. Gameball
Overall Rating: 4.7/5 🌟
Since its launch on December 2, 2019, Gameball has gained the trust of marketing, product, and growth teams from over 3,000 brands, including big names like Yassir, SEGA, Trolley, and Breadfast. Gameball excels at driving in-app engagement, protecting financial margins, and connecting online and in-store customer behavior data.
With 10 million transactions processed weekly, 2 billion points managed, and over 100 million engaged customers, Gameball truly makes an impact.
Key Features 💡
Just like its name suggests, Gameball is a pro at creating fun, gamified experiences. Plus, it's 100% on-brand, allowing you to customize your widget’s color, images, and tone of voice.
The setup and onboarding call are FREE on all plans. Integrations? They’ve got plenty, including Shopify POS & Flow, Klaviyo, Judge.me, Mailchimp, Omnisend, and Zapier.
Reward your customers in a multitude of ways, such as with badges, cash back, coupons, custom rewards, discounts, early access, exclusive access, free products, free shipping, membership perks, points, POS rewards, and store credit.
And the cherry on top? 24/7 email and live chat support!
Pricing 💵
Here’s the best part: it’s free forever! For starter businesses, it's only $19/month (with a max of 1,000 orders per month).
For the pro plan, it's just $159/month—ideal for rapidly growing businesses needing more customization.
Who is the Target Audience? 🧑🤝🧑
Gameball is perfect for startups looking to give their customers a fun, gamified experience.
7. Bon Loyalty Rewards
Overall Rating: 4.9/5 🌟
Launched on August 16, 2021, the BON loyalty program is the secret weapon for boosting repeat purchases with rewards and referrals—without charging fees on orders!
Struggling to keep customers coming back? The BON loyalty program has your back! It ramps up repeat purchases with over 18 ways to earn points, unlimited rewards for members, a robust referral program, VIP tiers, and more. You can customize everything to fit your brand perfectly, from the loyalty widget and page to emails and content.
Key Features 💡
Enjoy fully customizable rewards with expiry dates, combining discounts to encourage repeat buys by rewarding points to both online and in-store customers.
Plus, the loyalty widget and automated emails support over 250 languages!
Integration is a breeze with top tools like Fera Product Reviews, LAI Product Reviews, Judge.me Product Reviews, Headless - Hydrogen, PageFly Landing Page Builder, and Klaviyo.
Get advanced features at affordable prices, including a loyalty page, point expiry, and VIP tiers.
Pricing 💵
The basic plan is free forever! Need more? The basic plan is just $25/ month, the advanced plan is $125 per month, and the professional plan is $349/ month.
Who is the target audience? 🧑🤝🧑
Medium to large enterprises will love this program, as it handles a high volume of orders with ease!
8. Rise.ai
Overall Rating: 4.8/5 🌟
Rise is the go-to loyalty program for top brands like Miami Heat, Figs, Skims, Universal, Decathlon, and even Spongebob Squarepants! If these big names love it, you will too!
With Rise, everything is in one wallet—store credit, gift cards, and cashback all in one place. Your customers will be delighted, and you'll maximize their spending. Think of it as the ultimate customer magnet!
Key Features 💡
Rise keeps your customers at the center of everything, ensuring they return for more. From gift cards to cashback, refunds, referrals, memberships, loyalty programs, and even employee recognitions, Rise has got it all. It's fully automated, so you can sit back and watch the magic happen.
For the big players, manage real-time insights to handle gift card and store credit liabilities effortlessly. Customize the user experience without touching the backend code.
Need gift cards for a campaign? Generate up to 10,000 codes instantly! Set automated triggers to issue store credit based on any user event.
Rise integrates seamlessly with Shopify Flow, Shopify POS, Checkout, Klaviyo, Recharge, Okendo, Loop Returns, Loox, and Narvar.
Pricing 💵
Starting at just $19.99/ month for the starter plan, it's a steal! Small businesses can opt for $59.99 per month, the pro plan is $199.99/ month, and the premium plan is $599.99/ month for those who want it all.
Who is the target audience? 🧑🤝🧑
Rise is perfect for everyone—from startups to big enterprises, handling up to 12,000 monthly total store orders.
9. AiTrillion
Overall Rating: 4.8/5 🌟
Over 1000+ brands, including Crocs, Monkeroos, and Premium Co, trust AiTrillion. AiTrillion helps merchants win back lost shoppers and boost revenue. It grows your email list by identifying website visitors, even if they don't fill out a form.
Lower your acquisition costs, gain more customers, and increase revenue with AiTrillion. Personalize your approach across every channel and touchpoint of the customer journey.
Key Features 💡
AiTrillion lets you analyze and engage customer behavior at every stage, tweaking your engagement strategy as needed.
Use announcement bars to highlight deals, products, or offers. With seamless onboarding, connect all your marketing automation tools to stay top-of-mind for your subscribers and send an impressive welcome email series that hooks your customers.
Save those almost-lost sales by preventing cart abandonments. Send timely automated email and SMS reminders to recover abandoned carts.
Empower your affiliates with cashback, creating win-win partnerships. Enjoy extra perks like exclusive discounts, either as fixed amounts or percentage-based.
Pricing 💵
It's free! For more advanced plans, request a demo and learn more.
Who's the target audience? 🧑🤝🧑
From small companies to big brands, AiTrillion has got you covered!
10. LoyaltyLion
Overall Rating: 4.6/5 🌟
For a decade, LoyaltyLion has been turning shoppers into loyal repeat customers for Shopify brands.
Explore the top 30 loyalty programs across 15 categories. Real Shopify stores, real results – all thanks to LoyaltyLion. In 2023, customers earned a staggering 139 billion points, with 140 million customers to date. LoyaltyLion creates a smooth, personalized loyalty experience without annoying pop-ups.
Key Features 💡
From account creation and reviews to referrals and social follows, LoyaltyLion incentivizes customers to engage with your brand.
An interactive loyalty page, seamlessly integrated with your Shopify store, lets customers easily see how to earn and spend points. It also plays nicely with your favorite platforms.
As the first to integrate with Shopify, LoyaltyLion has been helping brands boost engagement, growth, and profits for over ten years. Ready to launch and scale your business quickly? They've got you covered!
Pricing 💵
The classic plan is $199/month for stores with annual revenue up to $2M. For higher revenues, contact them for a custom plan.
Who is the Target Audience? 🧑🤝🧑
If your store's annual revenue ranges from $2M to over $5M, LoyaltyLion is the perfect fit for you.
11. Loox
Overall Rating: 4.9/5 🌟
Loox is a game-changer for Shopify loyalty programs! It’s social proof that not only looks amazing but also builds trust and drives sales. Think of it as your sales-boosting sidekick!
Serving over 100,000 merchants from 180+ countries, including big names like Messi, Zumba, New Era, and Bench, Loox knows how to play in the big leagues.
Loox collects and displays stunning visual reviews, instantly building trust and converting visitors into loyal customers. It’s like having a digital word-of-mouth champion!
Key Features 💡
Loox is tailor-made for Shopify stores, integrating seamlessly with every theme. It syncs reviews with the Shop App, Meta Shops, Google Shopping, and Search, making sure your social proof is everywhere.
Worried about speed? Loox uses a CDN to serve scripts, photos, and videos super fast, ensuring your widgets load in less than half a second. Your site will sell more, not slow down!
Setup is a breeze with Loox’s 100% no-code platform—it takes just a few clicks. And if you ever need help, their support team is available 24/7.
Boost your sales even further with one-click referrals and social proof upsells. Offer customers a discount on their next purchase for adding a photo or video to their reviews—easy peasy!
Pricing 💵
The beginner plan costs, $9.99/month, the Scale plan costs $34.99/month and for the bigger businesses, the Unlimited plan costs $299/month!
Who is the Target Audience? 🧑🤝🧑
Loox is perfect for enterprises with at least 500 orders, all the way up to the big players who want to go unlimited. If you’re ready to level up your Shopify game, Loox is the way to go!
12. Appstle
Overall Rating: 4.9/5 🌟
With a whopping 3000+ reviews, Appstle is one of the top dogs in the loyalty program arena. This app pals around with some of the biggest eCommerce brands out there—think Universal Audio, Pela Earth, Inspired Go, Two Dudes, and Monotype.
Dive into the world of powerful subscription apps and recurring order features in eCommerce. Appstle offers comprehensive subscription management tools, loyalty perks, 1-click checkout, churn control, build-a-box options, and more.
Trusted by over 15,000 Shopify merchants, Appstle is like the superhero of subscription services. Founded in April 2021, they’re already owning the game!
Key Features 💡
Appstle’s user-friendly admin dashboard offers management features and automation that give you full control over your customer’s subscription experience.
Their powerful APIs allow for creating customizable experiences, and the quick checkout system sends your customers straight to checkout with subscription product links.
Instant bundling experiences are just a few clicks away. Help your customers find what they need while boosting your AOV.
Appstle encourages personalization—build your own "build-a-box" system and your own portal. From the seller's POV, the personalization and control options are all yours, allowing for bulk changes to subscriptions at any time.
Appstle integrates seamlessly with Shopify’s most powerful tools. Don’t see an integration you need? Reach out, and they might just make it happen. Compatible with Zapier, Klaviyo, Growave, Gorgias, Transcy, and PageFly.
Pricing 💵
It’s free to install! The starter plan is just $10/month, the business plan is $30/month, and the business premium plan is $100/month.
Who is the target audience? 🧑🤝🧑
Appstle is perfect for businesses of all sizes, with pricing plans to suit every stage of growth.
13. Loloyal
Overall Rating: 4.9/5 🌟
Turn shoppers into loyal fans, so their customers become loyal fans too!
Boost customer retention and sales with Loloyal's powerful loyalty and rewards system. Trusted by over 25,000 brands like SHEIN, Pop Craft, Ebanx, and Banggood, Loloyal helps convert customers, drive repeat purchases, and enhance brand advocacy.
Key Features 💡
Loloyal's points program motivates customers to make repeat purchases with exciting rewards.
Their referrals program encourages customers to bring their friends, expanding the customer base.
Want to make your customers feel special? The VIP tier keeps them engaged and motivated to climb the loyalty ladder.
Finally, their reward panel lets you customize your program with unique fonts, images, and languages that customers love.
Pricing 💵
Loloyal is free to install. The Starter plan is $29/month, the Growth plan is $69/month, and the Plus plan is $299/month.
Target Audience 🧑🤝🧑
Ideal for small to medium enterprises.
14. ReferralCandy
Overall Rating: 4.9/5 🌟
ReferralCandy is a top choice for over 30,000 eCommerce brands like Tupperware, Stanley, Colgate, and Steve Madden. It's a referral program that practically runs itself!
For high-volume stores, ReferralCandy is a money-saver on ads, boosting growth through referrals. Here’s how it works: customers get a unique referral link via email, social media, or website widgets. They share the link, earning rewards and custom gifts, and you watch your revenue grow as their friends join in.
Key Features 💡
ReferralCandy offers access to vital metrics like referral revenue, the number of participants in your program, and referral traffic to your site.
ReferralCandy also helps you spot and block suspicious activities, such as self-referrals, rapid referral spikes, and leaked codes on coupon sites.
Integration is a breeze, with seamless connections to your marketing tools like Shopify, Klaviyo, and Recharge.
Setting up a referral or affiliate program can be done in just 30 minutes! Use post-purchase popups, emails, and pages to enroll customers, and automate rewards through cash and coupons for both one-time and subscription sales.
Pricing 💵
ReferralCandy’s pricing starts with the Premium plan at $50/ month. The Plus plan costs $299/month, and for large-scale needs, the Enterprise plan is $24,000/ month.
Who is the target audience? 🧑🤝🧑
The basic plan caters to unlimited customers with a 3.5% commission on successful referral sales, making it ideal for medium to large businesses, especially those using Shopify.
So, if you're looking to boost your store's growth with a little help from your customers' friends, ReferralCandy is the way to go!
15. Inveterate Memberships
Overall Rating: 4/5 🌟
Since its launch on April 22, 2022, Inveterate Memberships may be new, but it's a powerhouse in keeping customers loyal. This app goes beyond just rewards.
Shopify entrepreneurs, it's time for an upgrade! Say goodbye to outdated reward systems and hello to our smart membership solution. With automated features like exclusive discounts, member pricing, store credits, and special access, you'll keep your best customers coming back for more!
Key Features 💡
Create different price points, billing frequencies, and benefits by tier to encourage growth as customers deepen their relationship with your brand. With Inveterate, you get one platform to manage everything from store credits and free shipping to exclusive member-only products.
Offer complimentary rewards for casual shoppers and paid tiers for your real fans. Set up different price points, billing frequencies, and benefits by tier.
With Inveterate, you can instantly offer discounts, cash back, and free shipping—no coding required! Customize benefits to boost your store's contribution margin and average order value (AOV).
Inveterate integrates with Checkout, Klaviyo, Gorgias, Postscript, Rebuy, and Tapcart.
Pricing 💵
It's free to install!
Who is the Target Audience? 🧑🤝🧑
Perfect for all businesses! Whether you're just starting out or already established, it's free to install and ideal for everyone.
In a Nutshell…
A loyalty program for your Shopify store is the perfect way to keep your customers engaged, boost ROI, and build long-lasting relationships. It's like turning your customers into friends!
Shopify loyalty and reward apps are essential for growing a loyal customer base. These apps let you automatically reward customers with free shipping, giveaways, points, and more. Plus, push notifications can delightfully remind customers about your store.
Offering rewards and loyalty programs elevates your brand and gives customers reasons to return. Personalized experiences make customers feel valued and appreciated, allowing you to understand your target market better and drive business growth.
So, what are you waiting for? Choose from one of the 15 Shopify Loyalty Programs and start growing today!
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