Top 10 Customer Engagement Platforms for Shopify Stores in 2025

For online brands, engaging customers effectively is essential for survival and growth. 

Consider this: Selling to existing customers has a 60-70% success rate compared to just 5-20% for new prospects, and a mere 5% increase in customer retention can boost profits by 25-95%. 

That's the power of effective customer engagement.

With the right customer engagement platform, your Shopify store can automate personalized emails, SMS, live chats, and loyalty programs to boost conversion rates and customer lifetime value.

This roundup explores the 10 best customer engagement platforms for Shopify stores in 2025, detailing their features, pricing, and real success stories to help you make an informed choice on the best software tool to help you get more out of your audience.

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The Best Customer Engagement Platforms for Shopify Brands

1. Klaviyo

Klaviyo is widely recognized as the gold standard for email and SMS marketing in ecommerce, especially for Shopify merchants.

It’s a powerful customer engagement platform that provides a centralized customer database, advanced segmentation, and highly customizable automation flows, via channels such as email, SMS, MMS and push notifications.

Key Features

• Centralized customer database with deep segmentation capabilities
• Extensive library of pre-built automation workflows (cart abandonment, welcome series, etc.)
• Includes email, SMS and mobile push notifications
• Intuitive drag-and-drop email builder with dynamic content blocks
• Predictive analytics to estimate customer lifetime value and churn risk
• Official Shopify partner with strategic investment from Shopify

Pricing

• Free plan for up to 250 email contacts (500 sends) and 150 SMS contacts
• Paid plans start around $20/month for email (500 contacts) plus ~$5/month for SMS
• Scaling tiers based on contact volume (e.g., $100/month for 5,000 contacts)

Why Choose Klaviyo

Klaviyo is ideal for merchants who want sophisticated marketing capabilities with extremely deep Shopify integration. It's particularly strong for data-driven marketers who want to leverage customer data for highly personalized messaging.

2. Omnisend

Omnisend is an all-in-one omnichannel marketing platform that's popular with Shopify SMBs for its ease of use and affordability. 

Omnisend’s USP is offering an easy-to-use platform that covers multiple channels (hence “omni”) without requiring multiple tools.

Key Features

• Email marketing, SMS marketing, and web push notifications in one platform
• Professional email templates and intuitive visual builder
• Pre-built automation workflows for common scenarios
• Dynamic product blocks that pull items directly from Shopify
• Interactive sign-up forms including "Wheel of Fortune" game

Pricing

• Free plan for up to 250 contacts with 500 emails/month, 60 SMS, and 500 web push messages
• Standard plan starts at $16/month for 500 contacts (6,000 emails, 60 SMS)
• Pro plan starts at $59/month for 500 contacts with unlimited emails

Why Choose Omnisend

Omnisend is perfect for small to mid-sized Shopify merchants who want multiple channels in one easy-to-use platform. Its interface is straightforward with preset workflows that don't require deep expertise, making it ideal for non-technical users.

3. Saufter

Saufter is an AI-powered newcomer making waves with its innovative approach to customer engagement.

It automatically analyzes your Shopify store’s user behavior and funnel stages to recommend marketing campaigns​, and delivers fully drafted, personalized emails for various lifecycle stages (welcome series, onboarding, upsells, win-back campaigns, etc.).

Key Features

• AI-driven campaign recommendations that automatically analyze customer behavior and suggest personalized marketing campaigns
• Fully drafted, ready-to-approve emails for various lifecycle stages (welcome series, onboarding, upsells, win-back campaigns)
• Combined marketing automation and customer support capabilities
• Automated return and refund workflows with incentives to keep products

Pricing

• Starting at $8/month with a 3-day free trial

Why Choose Saufter

Saufter stands out for busy merchants who lack marketing resources—its AI drafts campaigns for you, significantly reducing the workload of campaign creation. It's unique in blending marketing automation with customer support features for a comprehensive engagement solution.

4. Yotpo

Yotpo offers a comprehensive suite of customer engagement and retention tools covering reviews, loyalty, referrals, and SMS/email marketing.

Yotpo provides an all-in-one solution for building customer loyalty and community for ecommerce brands, with various tools that integrate with each other – for example, you can automatically reward loyalty points to a customer when they leave a product review, or trigger an SMS campaign to VIP loyalty members.

Key Features

• Reviews & UGC: Collection and display of product reviews, star ratings, photos/videos
• Loyalty & Rewards: Customizable point-based rewards, VIP tiers, and referral incentives
• SMS & Email Marketing: Formerly SMSBump, offering messaging capabilities tied to other Yotpo data
• Visual UGC & Social: Tools to showcase Instagram photos and make social posts shoppable

Pricing

• Reviews: Free plan for up to 50 monthly orders; paid plans start at $15-$30/month
• Loyalty: Free community edition for up to 100 orders/month; paid starts around $29/month
• SMS: Pay-per-message model with monthly plans starting at $19 for reduced rates

Why Choose Yotpo

Yotpo excels for brands wanting unified customer data across multiple touchpoints. It's the ideal solution for merchants focusing on building community and loyalty while nurturing customer advocacy.

5. Gorgias

Gorgias is one of the leading customer service and live chat helpdesk platforms for Shopify stores, turning support interactions into sales opportunities.

Key Features

• Omnichannel support: Aggregates conversations from email, live chat, social media, and more
• Deep Shopify integration showing order history and allowing order actions within tickets
• Macros and automation engine to answer common questions instantly
• AI-powered sentiment analysis to prioritize angry customers
• Revenue attribution from support interactions

Pricing

• Ticket-based pricing with plans including a set number of billable tickets per month
• Starter plan at $10/month (via Shopify App Store)
• Basic plan around $60/month (350 tickets)
• Pro plan ~$300/month (2,000 tickets)

Why Choose Gorgias

Gorgias is essential for merchants who see customer service as a strategic advantage. It enables fast, personalized service that not only resolves issues but also drives upsells and fosters loyalty.

6. Postscript

Postscript is one of the top-rated SMS marketing platforms, built specifically for Shopify brands. Its core focus is on helping merchants grow and monetize their text message subscriber list with hyper-personalized, two-way messaging. 

Key Features

• SMS campaigns and automation flows (welcome texts, cart abandonment, etc.)
• Deep Shopify integration and segmentation based on customer data
• Built-in compliance tools for managing opt-ins and opt-outs
• Two-way conversation capabilities with customer service integration
• MMS and rich media support for engaging visual messages

Pricing

• Usage-based model where you pay for messages sent
• Free Starter plan with no monthly fee ($0.015 per SMS, $0.045 per MMS, $25 monthly minimum)
• Growth plan at ~$100/month including ~7,000 SMS credits
• Professional plan ~$500/month with more messages and advanced features

Why Choose Postscript

Postscript is ideal for Shopify merchants ready to leverage SMS marketing with its high engagement rates. It's especially good for SMBs who want to master text marketing without the complexity of multi-channel tools.

7. Attentive

Attentive is a leading enterprise-grade SMS marketing platform that has expanded into an omnichannel customer engagement solution.

Key Features

• AI-powered personalization for optimal messaging and timing
• Two-way conversational SMS with Attentive Concierge support
• Advanced list growth tools including "Tap to Text" sign-ups
• Visual journey automation builder for sophisticated customer flows
• Recently added email marketing capabilities for true omnichannel

Pricing

• Custom-quoted based on subscriber count and messaging volume
• Premium pricing with minimums around $500-$1,000/month for lower volumes
• Often includes dedicated short codes for enterprise clients
• 60-day free trial for qualified brands

Why Choose Attentive

Attentive is the choice for larger Shopify merchants who want white-glove service and enterprise-grade SMS capabilities. It's particularly valuable for brands that want managed support from SMS experts.

8. ActiveCampaign

ActiveCampaign combines email marketing, marketing automation, and CRM features in one platform.

Key Features

• Advanced automation workflows with visual builder
• CRM with sales automation for merchants with B2B components
• Predictive sending to deliver emails at optimal times
• Site tracking and event tracking integrations
• Recently improved Shopify integration with native cart recovery

Pricing

• Starts at around $29/month for 500 contacts with marketing features
• Mid-tier plans with automation from $70/month
• CRM features available on higher tiers
• 14-day free trial

Why Choose ActiveCampaign

ActiveCampaign is ideal for Shopify merchants who have complex marketing needs or B2B/wholesale components. Its combined marketing and CRM approach works well for businesses with longer sales cycles.

9. HubSpot

HubSpot offers a comprehensive suite of marketing, sales, and service tools built around a CRM core.

Key Features

• Complete CRM with marketing, sales, and service hubs
• Email marketing with personalization and A/B testing
• Live chat and shared inbox for customer engagement
• Forms, landing pages, and analytics tools
• Marketing automation with workflow builder

Pricing

• Free CRM with basic features including live chat and forms
• Marketing Hub starts at $45/month for 1,000 contacts
• Service Hub from $45/month for support tools
• Enterprise plans with advanced features from $1,200/month

Why Choose HubSpot

HubSpot is excellent for Shopify merchants who want an all-in-one growth platform, especially those with complex sales processes or multiple customer touchpoints beyond their Shopify store.

10. Tidio

Tidio is a popular live chat platform with chatbot capabilities for Shopify stores.

Key Features

• Live chat widget with customizable design
• AI-powered chatbots that can handle up to 70% of common queries
• Visual chatbot builder without coding requirements
• Basic email marketing integration
• Visitor analytics and behavior tracking

Pricing

• Free plan with 500 chatbot interactions and 3 operators
• Chatbot plans starting at $39/month
• Communicator (live chat) plans from $29/month
• Combined plans available with discounts

Why Choose Tidio

Tidio is perfect for small Shopify stores looking for an easy-to-implement customer engagement solution focused on real-time interaction. It's particularly useful for those who want to start with chat before expanding to other channels.

Looking for more insights on the best tools, apps and platforms for your Shopify brand? Check out our expert-written Shopify tool roundups here.

Making Your Choice: Key Considerations

Struggling to decide between the list of tools above?

Here’s a quick guide to help you choose.

Based on Store Size

• Small Shops: Omnisend, Tidio, or Postscript offer affordable entry points with user-friendly interfaces
• Mid-Size: Klaviyo, Gorgias, and Saufter provide scalable solutions with powerful automation
• Enterprise: Attentive, Klaviyo, and Yotpo offer the robust features and support needed at scale

Based on Channel Priority

• Email Excellence: Klaviyo or Omnisend
• SMS Specialists: Postscript or Attentive
• Mobile Push Notifications: Klaviyo
• Customer Support: Gorgias
• All-in-One: Yotpo (loyalty, reviews, SMS) or HubSpot (marketing, sales, service)
• AI-Assistance: Saufter

Based on Resources

• Limited Time/Expertise: Saufter's AI assistance or Omnisend's simplicity
• Technical Teams: Klaviyo's advanced capabilities
• Support-Focused Teams: Gorgias with its helpdesk functionality

Final Thoughts

Modern brands are finding outsized ROIs from putting time, resources and effort into optimizing the customer experience and engaging (and re-engaging) their audience with a systematic approach.

The most successful Shopify brands are embracing these engagement trends:

1. Hyper-personalization using first-party data to create tailored experiences
2. AI-powered automation that anticipates customer needs
3. Omnichannel engagement across email, SMS, chat, and social
4. Retention-focused strategies that maximize customer lifetime value
5. Conversational commerce through chat and two-way messaging

Whichever customer engagement platform you choose, remember that personalized, timely engagement is key to converting visitors into loyal customers who return again and again.

With the right engagement platform in place, you'll be well-positioned to build meaningful customer relationships and drive sustainable growth for your Shopify store in 2025 and beyond.