The Best Shopify Email Marketing Apps

Creating an amazing ecommerce store is one thing, but getting the word out is a whole new ball game.

That’s where email marketing steps up to the plate! Email marketing is crucial in ecommerce because it builds direct relationships with customers, boosting loyalty and keeping them coming back for more. Plus, it drives sales by delivering targeted promotions and personalized recommendations straight to their inboxes.

While SEO and social media are important, email marketing is the secret sauce you need to master. By landing directly in customers' inboxes, your messages create a more personalized and engaging experience.

We’ve handpicked the best Shopify Email Marketing apps you’ve got to check out! With a range of prices and features, you're sure to find the perfect match for your store.

Remember to consider reviews, compatibility with your Shopify store, customization options, and pricing as you explore your options.

1. Klaviyo

Launched on September 20, 2012, Klaviyo helps you create personalized customer experiences through email, SMS, mobile push, and more, using real-time data and AI-driven insights. Trusted by over 146,000 brands across 80+ countries, including Hydroflask, Citizen, Mattel, and Unilever, Klaviyo makes it easy to centralize your data from 350+ integrations and connect with your customers instantly.

Starting with Klaviyo is a breeze. With built-in AI tools, proven email and automation templates, peer benchmarks, and on-demand assistance, you’ll be up and running in no time—all with a single login!

Key Features

• Klaviyo’s Customer Data Platform gives your data superpowers, boosting your revenue without needing extra resources or lengthy setups.
• Fully understand your customers with AI services, recommend products they’ll love, and track your success against peer benchmarks, complete with guidance for improvement.
• Use data from Shopify and other apps, including web activity, tags, catalogs, and coupon codes. Create segments and triggers with complete historical and real-time data.
• Utilize omnichannel templates for Welcome, Back in Stock, Abandon, Price Drop, and more.
• Send personalized email and SMS flows and campaigns. Collect and publish reviews.

Pricing

Klaviyo is free to install, with an SMS plan starting at $15/month and an email plan starting at $20/month.

2.  Omnisend Email Marketing & SMS

Ready to supercharge your Shopify store's sales? Look no further than Omnisend! Since its launch on March 10, 2014, Omnisend has partnered with brands like Inglot, Love Frankie, and Femme Luxe to help them sell more stuff to more people. This email and SMS marketing automation app is a game-changer, packed with features that make growing your email list a breeze with landing pages and popups, and creating stunning emails easy with hundreds of templates.

Key Features

• With a Stevie Award for top-notch customer service and over 5,100 five-star reviews on Shopify, Omnisend's support team is always there to help your business thrive.
• Drive sales on autopilot with pre-built automations. From welcome series to abandoned cart reminders, Omnisend's automations help you start quickly and keep customers engaged.
• Send the right message to the right people at the right time with unlimited segments that update in real-time, boosting your order rate by 62.2%.
• Connect Omnisend with Shopify Flow, Checkout, Gorgias, Justuno, Recharge, Aftership, LoyaltyLion, Loox, and more.

Pricing

Omnisend offers a free installation, with plans starting at just $16 per month for the standard plan and $59 per month for the pro plan.

3. ActiveCampaign

If you’ve ever wanted your email marketing to feel like it’s on autopilot, look no further than ActiveCampaign. Trusted by brands like Roland, Wonsulting, Byrider, and Body FX, this marketing automation platform and CRM is a real game-changer.

With ActiveCampaign, smooth transitions and efficient setups are just the beginning. Users rave about how easy it is to create email campaigns that truly engage customers. It’s like having a magic wand for your marketing needs!

Key Features

• ActiveCampaign is all about making your life easier. It helps you deliver personalized experiences to every customer, whether you have one or a million. Imagine increasing your open rates just by using content tailored to your audience’s interests. It’s like having ESP for email!
• Getting the right content to the right people at the right time is a breeze. With personalization tags and dynamic content features, you’re always ready to resonate, engage, and convert. Think of it as your marketing Swiss Army knife.
• Send one campaign that automatically adapts based on customer data. Predictive and conditional content features take out the guesswork, showing only the most meaningful content to your audience. It’s like having a crystal ball for your marketing strategy!
• From drip campaigns to abandoned cart reminders, follow-ups, and promotional emails, ActiveCampaign covers all the bases. Your email marketing strategies will be on point, every time.

Pricing

Their starter plan costs at 15 dollars a month, their plus plan costs at 49 dollars a month, their pro plan costs 79 dollars a month and their enterprise level costs 145 dollars a month.

4. Brevo

Brevo, formerly known as Sendinblue, is a top choice for budget-conscious Shopify store owners. Trusted by big names like Tissot, eBay, and Louis Vuitton, Brevo offers a feature-packed service that gives you great value for your money.

Starting as a transactional email provider, Brevo has grown to include SMS and a suite of other tools. Their impressive features include landing pages, automation, Facebook ads, live chat, and lead scoring.

Key Features

• Brevo’s email marketing runs on dedicated infrastructure managed by deliverability experts. They make sure your emails land in inboxes, not spam folders, boasting a 99% delivery rate. Shared IPs are closely monitored, and high-volume senders get dedicated IPs. Hard bounces are automatically excluded, and you get detailed deliverability stats.
• Create stunning, responsive email campaigns without needing design skills. Start from scratch or pick from over 50 free templates. The drag-and-drop editor and device previews make it a breeze.
• Track what’s working and spot areas for improvement with advanced reporting features. Get real-time delivery rates and performance metrics like open rates, click rates, and bounces.

Pricing

Brevo has a free plan to get you started. Their Starter plan is just $9 a month, the Business plan is $18 a month, and the Enterprise plan offers customizable pricing. So, there's a plan for every budget!

With Brevo, you’ll feel like a pro, even if you’re just starting. It’s like having a marketing team in your pocket.

5. Drip

Want to create personalized email automations for every little customer action on your Shopify store, like viewing a product or canceling an order? Look no further than Drip! They proudly call themselves the 'Ecommerce CRM' because they specialize in enhancing communication at every point of a customer's journey.

Key Features

• With Drip, get pre-built workflow templates for Shopify, including welcome emails, cart abandonment, and back-in-stock notifications.
• Make things easy for you and utilize the drag-and-drop functionality to add your store products to emails, plus real-time customer data segmentation.
• Make it simple for your customers with a quick setup for popups, quizzes, surveys, and forms directly in your store.
• Lessen the hassle with free migration from your current email app with exceptional support throughout the process.
• Seamless integration with tools like Yotpo, Facebook Advertising, Zapier, Typeform, Stripe, and Recart.

Pricing

Starting at just $39 per month, Drip offers great value for money!

6. Privy

Privy is your go-to buddy for crafting and sending personalized email campaigns to customers. With features like customizable templates, targeted messaging, and real-time tracking, Privy makes email marketing a breeze, even for those who've never sent a marketing email before.

Privy’s email marketing campaigns are all about getting customers engaged and motivated to take action—whether that’s making a purchase, signing up for a newsletter, or attending an event. Shopify store owners can use Privy to strengthen customer relationships and boost revenue through effective email marketing.

Key Features

• No email marketing degree? No problem! Privy's drag-and-drop editor is so simple that anyone can design stunning emails. Plus, you can add products from your Shopify catalog directly into your emails. Easy peasy!
• Want to send emails to specific groups based on their shopping habits or VIP status? Privy has got you covered with Smart Segments that do the heavy lifting for you.
• Say goodbye to manual tasks! Automate your abandoned cart emails, welcome new subscribers, thank customers for their purchases, and more. Set it up once, then sit back and watch the sales roll in.
• From welcoming new subscribers to sending out newsletters and reminders, Privy handles it all. Keep your customers in the loop and coming back for more!

Pricing

Starting at just $30 a month, Privy offers a plan that fits your needs. Looking for more features? Upgrade to the growth plan for only $45 a month.

7. Mailchimp

With Mailchimp, you’re looking at some impressive stats: up to 25x ROI, 22 years of experience, 11 million+ users globally, and an average of $1.7K generated per campaign!

Mailchimp zeroes in on your most loyal and valuable customers. You can create segments based on customer lifetime value and likelihood to purchase. With intelligent predictions, you can fine-tune your targeting strategy, build stronger customer relationships, and boost repeat sales.

Key Features

• Craft personalized emails, target customers precisely with behavior-based automations, and optimize your campaigns with real-time reporting. Mailchimp’s automations engage your audience at the perfect moment with the perfect message, no manual work needed.
• Use Mailchimp’s robust segmentation logic and filters to communicate with the customers who are most likely to buy. It’s like having a crystal ball for your marketing efforts!
• Quickly create relevant content with headlines and body copy tailored to your audience. Intuit Assist can even whip up fully built emails for you—just review, tweak, and hit send.
• Send personalized emails with dynamic product recommendations based on your customers' interactions. Whether it’s best sellers or new arrivals, Mailchimp makes it easy.
• Mailchimp integrates with over 300 apps, making it your go-to hub for all marketing activities. Everything you need is in one place, saving you from juggling multiple tools.

Pricing

Mailchimp is free if you have fewer than 500 contacts. For 500 contacts, it’s $13 USD per month, and for 10,000 contacts, it’s $350 USD per month. Curious about other pricing options? Check out this pricing tool to find the perfect fit for your needs.

8. Sendlane

Sendlane is the ultimate email marketing platform, seamlessly integrating SMS, reviews, and forms. With straightforward pricing, easy migration, 24/7 support, and constant updates, it’s designed to help businesses boost their revenue. Companies like Yeezy, Michael Todd, and Milk Bar swear by Sendlane for its all-in-one approach—one login, one bill, one platform, one data hub, and one dedicated support team.

Key Features

• Say goodbye to juggling multiple accounts. With Sendlane, you can connect and manage countless storefronts under one account, making performance tracking and cross-promotion a breeze.
• Get their "Deep-Data" insights help you create personalized messages based on your customers' favorite products, the pages they visit, and their purchases.
• Combine SMS with your email campaigns to reach shoppers where they're most active and keep nurturing relationships on autopilot.
• No more sifting through reports. Sendlane gives you real-time data on opens, clicks, revenue attribution, and more—all in one place.
• The Sendlane Beacon tracks customer activity on your site, so you can send timely messages about the products they love.

Pricing

Tailor your plan to fit your needs. Prices start as low as $500 a month for 500,000 emails!

Wrapping Up

Email marketing helps you build strong customer relationships and keep them coming back for more. Not only does it drive sales with targeted promotions and personalized touches, but it also gives you a direct line to your customers. So, while SEO and social media are essential, email marketing is the MVP of your marketing strategy!