The Best Shopify Push Notification Apps (And What They Do For Your Store)

Push notification apps are one of the few marketing channels where you own the relationship entirely: no algorithmic filtering, no inbox competition, and no per-message fees.

They let you re-engage customers after they leave your Shopify store. Someone abandons their cart, you send a reminder directly to their device. A product comes back in stock, subscribers get an alert within seconds. A flash sale goes live, your audience knows before they check their email.

If you want to add push notifications to your retention stack, you’re in the right place. We’re going to explain the best push notification apps for Shopify to help you make it happen (and what you need to know to get the best out of push as a channel).

What Are Push Notifications Anyway? And Why Should Shopify Brands (Like Yours) Care?

Push notifications are bite-sized messages, “pushed” to the customer’s device. They can be sent via the web browser (web push notifications) or a native app (“native” or “mobile” push notifications).

Push notifications give you a direct line to your customers, like email and SMS. There’s no per-message cost, like with SMS. And messages are direct, delivering their content straight away (no need to click to open, like an SMS or email).

They’re great for targeted messaging, for abandoned carts, promos, shipping updates, flash sales, restocks and a lot more.

Web Push vs Native App Push

There are two different kinds of push notifications - and it’s important to understand the distinction, especially when you’re looking at Shopify push notification apps.

Most of the tools we talk about here are for web push notifications. These are sent through the customer's browser (desktop or mobile), as long as the browser is open. 

They’re linked specifically to that browser. If a customer opts in via Google Chrome on their Macbook, they won’t get push notifications when they have Safari open, or when they have Chrome open on their phone.

The other type are native app push notifications. These are sent through the operating system of the customer’s phone, via a native app.

They can be delivered at any time, not just when the app is open, giving them much more reach and visibility - and effectiveness - than web push.

However, they require a mobile app to send. So it’s not just as simple as installing an app from the Shopify app store and turning on push notifications. An app (like a couple of the entries below) will let you send triggered notifications based on events from your store, but you’ll still need to have an app (which is a separate conversation).

To learn more, see our guide to web push vs. native app push for ecommerce.

The 9 Best Shopify Push Notification Apps

Every app below integrates directly with Shopify. We've noted whether each handles web push (browser-based), native app push (requires a mobile app), or both, along with current pricing and standout features.

Mobile App & Push - MobiLoud

• Push type: Native app push (iOS and Android)
• Starting price: Free Shopify app (requires MobiLoud app, from $799/month)
• Free plan: Free app install
• Shopify rating: 5.0/5 (2 reviews)
• Key features: Automated order and shipping updates, abandoned cart recovery, promotional campaigns, Klaviyo and OneSignal integration

MobiLoud’s push notifications app is a companion Shopify app that works with MobiLoud's mobile app platform. 

The combo is simple (and powerful). MobiLoud helps you turn your Shopify store into a mobile app. The push notification app is how we integrate your app with store triggers, like shipping updates and order confirmations, to allow you to send targeted, personalized push notifications to your app users.

That, of course, means it’s very different to the rest of the apps on this list. It’s not just a plug and play app, and it’s not made for web push.

But it is one of the few apps that works to let you send native app push notifications, which matters - because native push notifications are one of the most powerful channels for ecommerce brands.

They’re direct, almost guaranteed to be seen, and exclusively reach your best customers - your app users.

There are plenty more benefits to launching an app; but native push notifications alone are worth the cost of doing so (especially with MobiLoud, which lets you launch for a manageable cost and with minimal operational lift).

“The power of push notifications is so strong. In a world where people open email less and less each day, everyone is jumping into SMS which is crazy expensive, and people are starting to tune these out too, being able to do push notifications is the reason you do an app.”
-- David Cost, VP of Ecommerce at Rainbow Shops

If you’re considering a mobile app, or just looking for ways to strengthen retention and increase margins, MobiLoud (and our push notification app) is the best way to do it.

PushOwl (Brevo): For Dedicated Shopify Web Push

• Push type: Web push (browser-based)
• Starting price: Free (Basic Bundle)
• Free plan: Yes (500 web push notifications/month, unlimited subscribers)
• Shopify rating: 4.8/5 (1,817 reviews)
• Key features: Abandoned cart recovery, back-in-stock and price drop alerts, audience segmentation, Shopify Flow integration, email + push in one platform

PushOwl, now part of Brevo's marketing suite, is the most widely used web push app on Shopify. With 1,800+ reviews and a 4.8-star rating, it has the largest Shopify user base of any dedicated push notification tool.

The free tier gives you 500 web push notifications per month with unlimited subscribers, enough to test the channel. The Plus plan ($19/month) adds abandoned cart recovery, product shipping updates, and custom pop-ups. The Power plan ($79/month) unlocks unlimited pushes, browse abandonment automation, flash sales, and a dedicated account manager.

PushOwl's strength is Shopify-first design. Setup, automation triggers, and reporting are built around Shopify's data model, so you're not adapting a general-purpose tool to your store. Since the Brevo acquisition, it also combines email and web push in a single dashboard, which simplifies your stack if you're managing both channels.

What users say: PushOwl holds a 4.8/5 rating across 1,817 Shopify reviews, with 94% of reviewers giving it 5 stars. Users frequently praise the abandoned cart automation and ease of setup.

Hextom: For Multi-Channel Outreach (WhatsApp, SMS, and Web Push)

• Push type: Web push (browser-based) + WhatsApp + SMS
• Starting price: Free
• Free plan: Yes (1,000 web push messages/month, 10 WhatsApp messages)
• Shopify rating: 4.7/5 (282 reviews)
• Key features: WhatsApp messaging, abandoned cart/checkout/browser recovery, back-in-stock and price drop alerts, smart channel-balancing algorithm

Hextom takes a multi-channel approach, combining web push, WhatsApp, and SMS in a single app. The standout feature is its channel-balancing algorithm, which prevents sending the same customer duplicate recovery messages across channels.

The free plan includes 1,000 web push messages per month with automated back-in-stock and price drop alerts. The Business plan ($15/month) adds SMS, abandoned cart/checkout/browser recovery, and $5/month in SMS and WhatsApp credits. Enterprise ($50/month) raises the web push cap to 50,000+ and includes $20/month in messaging credits.

Hextom makes the most sense for brands that want web push alongside WhatsApp and SMS without installing separate apps for each channel. If you're primarily looking for web push and don't need WhatsApp, a dedicated tool like PushOwl will give you deeper push-specific features.

What users say: Hextom holds a 4.7/5 rating across 282 reviews. Users highlight the multi-channel convenience and the free tier's generous web push allowance.

Firepush: For SMS and Web Push on a Budget

• Push type: Web push (browser-based) + SMS
• Starting price: Free (500 web pushes/month)
• Free plan: Yes (500 web pushes, unlimited subscribers)
• Shopify rating: 4.7/5 (148 reviews)
• Key features: Abandoned cart recovery, price drop and delivery notifications, Shopify Flow integration, campaign performance dashboards

Firepush combines SMS and web push with straightforward pricing. The free tier includes 500 web pushes per month. The Basic plan ($13/month) bumps that to 10,000, and the Pro plan ($49/month) gives you 25,000.

Integrations with Shopify Flow, Loox, Privy, and PageFly let you build automated sequences triggered by specific Shopify events. The campaign dashboard tracks opens, clicks, and revenue attribution per notification.

Firepush is a solid mid-tier option for brands that want web push and SMS in one place without the complexity or cost of a full marketing suite. The feature set is narrower than PushOwl or Hextom, but the pricing is lower, and the basics (cart recovery, price drops, delivery alerts) are covered well.

What users say: Firepush holds a 4.7/5 rating across 148 reviews. Users note the clean interface and effective cart recovery automation.

PushEngage: For Advanced Web Push Segmentation

• Push type: Web push (browser-based), with app push support via SDK
• Starting price: Free (200 subscribers, 30 campaigns)
• Free plan: Yes (limited to 200 subscribers)
• Shopify rating: 5.0/5 (8 reviews)
• Key features: Cart and browse abandonment recovery, A/B testing, drip campaigns, AI-generated campaigns, WhatsApp messaging

PushEngage offers web push with more granular targeting options than most Shopify push apps. It also supports app push if you have a mobile app and integrate their SDK, making it one of the few tools on this list that handles both.

The free plan limits you to 200 subscribers and 30 campaigns. The Automation plan ($19/month) adds cart recovery with both push and WhatsApp, AI-generated campaigns, and unlimited WhatsApp. Enterprise ($199/month) unlocks unlimited subscribers, segments, and dedicated support.

PushEngage is a good fit for brands that want detailed segmentation, drip sequences, and A/B testing for their web push campaigns. The app push support is a differentiator, but integrating it requires development work with PushEngage's SDK, unlike the turnkey approach of a platform like MobiLoud.

What users say: PushEngage holds a perfect 5.0/5 on Shopify, though across only 8 reviews. Users praise the setup speed and cart abandonment recovery.

Klaviyo: For Push Inside Your Full Marketing Stack

• Push type: Mobile push notifications (+ email + SMS + WhatsApp)
• Starting price: Free (up to 250 contacts) / $20/month
• Free plan: Yes (250 contacts, includes push notifications)
• Shopify rating: 4.5/5 (2,587 reviews)
• Key features: Mobile push notifications, email and SMS automation, advanced segmentation, A/B testing, predictive analytics, deep Shopify integration

Klaviyo is the dominant marketing platform on Shopify, and it now supports mobile push notifications alongside email, SMS, and WhatsApp. If you're already running Klaviyo for email (and many Shopify brands are), adding push means one fewer app to manage and a unified view of customer engagement across channels.

The free plan covers up to 250 contacts and includes push notifications. Paid plans start at $20/month for email (251-500 contacts) and $15/month for SMS (up to 1,250 credits). Pricing scales with your contact list.

Klaviyo's push notifications benefit from its segmentation engine, which is one of the most advanced in the Shopify ecosystem. You can trigger push based on purchase history, browse behavior, predicted next order date, and customer lifetime value. The tradeoff is that Klaviyo's push is mobile push, not web push. It sends notifications to customers using mobile apps that integrate with Klaviyo's SDK, which means it pairs well with mobile app platforms like MobiLoud that support Klaviyo integration.

What users say: Klaviyo holds a 4.5/5 rating across 2,587 Shopify reviews. Users praise the segmentation depth and automation capabilities, though some note the pricing scales steeply as contact lists grow.

Omnisend: For Web Push Unified with Email and SMS

• Push type: Web push (browser-based) + email + SMS
• Starting price: Free (up to 250 contacts, 500 web pushes/month)
• Free plan: Yes (250 contacts, 500 emails/month, 500 web push notifications/month)
• Shopify rating: 4.8/5 (2,940 reviews)
• Key features: Web push notifications, email and SMS campaigns, pre-built automation workflows, 250+ templates, popups and signup forms, advanced segmentation

Omnisend is one of Shopify's most popular marketing platforms, and web push notifications are included across all plans, including the free tier. If you want web push as part of a broader email and SMS strategy without adding a separate push app, Omnisend handles it in one dashboard.

The free plan includes 500 web push notifications per month, 500 emails, and up to 250 contacts. The Standard plan ($16/month for up to 500 contacts) adds unlimited web push and 6,000 emails. The Pro plan ($59/month for up to 2,500 contacts) adds unlimited emails, bonus SMS credits, and advanced reporting.

Omnisend's web push works well for brands that want to add push as another touchpoint in their existing automation workflows. You can include web push alongside email and SMS in the same automation sequence, triggered by cart abandonment, browse behavior, or order events. The web push feature set isn't as deep as PushOwl's dedicated tooling, but the all-in-one convenience is the draw.

What users say: Omnisend holds a 4.8/5 rating across 2,940 Shopify reviews. Users highlight the pre-built automation templates and the ease of managing multiple channels from one platform.

Uppush: For Shopify-Native Web Push with Pay-As-You-Go Pricing

• Push type: Web push (browser-based)
• Starting price: Free (unlimited subscribers, 500 web push impressions)
• Free plan: Yes (unlimited subscribers, 500 impressions/month)
• Shopify rating: 4.9/5 (136 reviews)
• Key features: Abandoned cart and checkout recovery, back-in-stock and price drop alerts, shipping notifications, flash sale campaigns, multilingual support, subscriber segmentation

Uppush carries Shopify's "Built for Shopify" badge, which means it meets Shopify's highest quality and performance standards. That alone sets it apart from many push apps on the store.

The free plan gives you unlimited subscribers and 500 web push impressions per month with full automation (abandoned cart, price drop, back-in-stock). The Pro plan ($12.99/month) includes 3,000 impressions and adds checkout recovery, browse abandonment, and branding removal. Beyond that, additional pushes cost $0.15 per 1,000, a pay-as-you-go model that keeps costs proportional to actual usage.

Uppush focuses exclusively on web push for Shopify stores. No email, no SMS, no extra channels. That narrow focus means the push-specific features (segmentation, automation triggers, multilingual support) are well-developed without the bloat of a full marketing suite. For brands that already have email and SMS covered elsewhere and want a dedicated, cost-efficient web push tool, Uppush is a strong contender.

What users say: Uppush holds a 4.9/5 rating across 136 reviews, with 96% five-star ratings. Users frequently praise the responsive support team and the ease of Shopify integration.

Cartly: For Cart Recovery with Unlimited Web Push

• Push type: Web push (browser-based) + email
• Starting price: Free (unlimited push notifications, unlimited subscribers)
• Free plan: Yes (unlimited push, 100 recovery emails/month)
• Shopify rating: 4.8/5 (248 reviews)
• Key features: Unlimited web push notifications, abandoned cart recovery, order update notifications, spin-to-win discount popups, opt-in subscriber management

Cartly (formerly CareCart) leads with an aggressive free tier: unlimited web push notifications and unlimited subscribers, no monthly cap. Most competitors limit pushes on their free plans, so if volume matters and you're budget-conscious, Cartly's free offering is hard to beat.

The free plan also includes 100 recovery emails per month, spin-to-win discount popups, and thank-you and win-back email sequences. The Pro plan ($14.99/month or $129/year) adds unlimited recovery emails and removes all caps on cart and revenue recovery campaigns.

Cartly's focus is cart recovery first, push notifications second. The web push feature is tightly integrated with its cart abandonment workflows rather than being a standalone push marketing tool. If your primary goal is recovering abandoned carts through push (and for many Shopify brands, that's where the biggest push ROI sits), Cartly does that well. If you want promotional campaigns, flash sale alerts, and broader push marketing, a dedicated tool like PushOwl or Uppush gives you more flexibility.

What users say: Cartly holds a 4.8/5 rating across 248 Shopify reviews. Users highlight the generous free tier and the effectiveness of the cart recovery automation.

Which Push App is Right For You?

You’ll want to check out each tool yourself - check the cost aligns with what you want to pay, that it has the features you need, and that it seems like a fit with your workflow.

But here are a few quick recommendations to get you started.

If you want a dedicated Shopify web push tool: PushOwl has the largest Shopify user base and the deepest integration. Uppush is a strong alternative with Shopify's "Built for Shopify" badge and pay-as-you-go pricing.

If you want web push as part of an all-in-one marketing suite: Omnisend includes web push alongside email and SMS in the same automation workflows.

If you want web push plus WhatsApp or SMS in one app: Hextom or Firepush combine push with messaging channels, reducing the number of apps in your stack.

If abandoned cart recovery is your primary goal: Cartly offers unlimited push notifications on the free plan, tightly integrated with cart recovery workflows.

If segmentation and A/B testing are your priority: PushEngage offers the most granular targeting options, with optional app push support if you integrate their SDK.

If you want to send native mobile push, first get MobiLoud to help you turn your Shopify store into a mobile app.

From there, you can integrate Klaviyo’s push notifications with your existing email & SMS workflows, as well as using our Shopify app to automate triggered push notifications from store events.

For a full breakdown of everything you need to know about the channel, including performance benchmarks and best practices, see our complete guide to Shopify push notifications.

Wrapping Up

Push notifications are your secret weapon for keeping your customers engaged and informed.

Once users opt-in, these apps allow you to send personalized messages that align perfectly with their interests. Whether you're alerting them about product restocks, enticing sales, company updates, fresh content, or reminding them to complete their purchases, these notifications ensure your brand stays top of mind.

Web push is a solid, low-lift, low-cost channel to add to your retention stack. These Shopify apps make it super simple to set up and turn this channel on, too.

But if you want the full power of push, you need a mobile app.

MobiLoud is the best way for Shopify brands to turn on mobile push. Just book a free consultation and we'll explain more about what push can do for your store, and how to go live with your app with a minimum of fuss.