Android vs iOS Market Share: Most Popular Mobile OS in 2024

In this article, you'll get the latest data on the smartphone market, starting with the Android vs iOS market share.

The smartphone market is a clear duopoly, and has been for some time. Android and iOS users make up more than 99% of all smartphone users, with all other mobile operating systems all but dead.

Keep reading to learn which mobile OS is the winner in the market today.

Want to launch an app, but not sure which platform to build it for? With MobiLoud, you can easily launch apps for both iOS and Android, with no extra lift. Click here to learn more about how we can help you launch the perfect iOS and Android apps.

Android vs iPhone Market Share: Which Smartphone OS is More Popular?

Globally, Android has a 69.9% market share among smartphone users, compared to iPhone's 29.3% market share.

With over 6 billion smartphone users worldwide, that means there are approximately 4.2 billion Android devices, against 1.74 billion iOS devices.

The data indicates that Android devices are the most popular mobile operating system around the world.

However, if we dive deeper, the picture gets a lot more interesting.

Key Android vs iOS Statistics

Let's take a closer look at the iPhone vs Android market, and see how iOS vs Android stack up by location, iOS vs Android trends, apps and more.

iOS vs Android Market Share in the US

The iOS market share in the US is 61%, compared to 38% for Android, which is the opposite of the global market share.

So while Android is the world's leading mobile operating system, Americans prefer iPhones.

Android vs iOS Market Share Around the World

Let’s compare Android vs iPhone users in different regions and countries.

We’ve seen that users in the US prefer iPhones. In the UK, the split between Android devices and Apple devices is almost even, with iOS holding 51% market share.

Here are how some other countries split on iPhones vs Androids:

• In Canada, iOS has 60% market share.
• In Germany, Android is the leader with 61% market share.
• In China, Android leads the way with 75% market share.
• Android is also a big winner in India, with 95% market share. Only 3.9% of smartphone users in India use iPhones.

Here’s how it breaks down by continent:

North America

• iOS market share: 58%
• Android market share: 41%

Europe

• iOS market share: 33%
• Android market share: 66%

Asia

• iOS market share: 20%
• Android market share: 79%

Africa

• iOS market share: 13%
• Android market share: 85%
• Other mobile OS: 2%

South America

• iOS market share: 16%
• Android market share: 84%

Oceania

• iOS market share: 57%
• Android market share: 42%

Based on the data above, iOS is more popular in North America and Australia/New Zealand. Android smartphones are more popular by around 2 to 1 in Europe, and significantly more popular in Asia, Africa and South America, which is why more people worldwide use Android OS than iOS.

Mobile Operating System Market Share: 2009-Present

Android is the global leader for smartphones today. But how has that changed over the years?

Here are the year-by-year figures tracing back to 2009:

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As the data shows, the Android operating system only significantly emerged in the early 2010s, overtaking iOS in market share in 2012.

Android passed 70% in worldwide market share in 2017, and the split between Android users and iOS users has held steady ever since.

Mobile OS Market Share Trends in the US

In the US, iPhones have consistently been the most popular smartphone brand year by year.

Apple’s market share has held steady, and while Android has emerged on the scene around 2010, it has not been able to overtake iOS for American users.

Here are the year by year trends for the US market:

Android vs iOS App Store Statistics

How do these statistics translate to the app market? Does the higher market share for Android translate to more apps in the Google Play Store?

Let’s check the data (sourced from 42matters):

The Google Play Store has a little over 2x the total number of apps, and around 1.5x the number of publishers as Apple.

Both app stores have a similar share of paid apps vs free apps and gaming apps vs non-gaming apps, with the large majority being free, non-gaming apps.

iOS vs Android Revenue Statistics

The next thing we’ll look at is the commercial side of the Android vs iOS debate.

Most notably, which operating system delivers more revenue for app publishers?

Here are some key statistics (via BusinessofApps):

• Total app and game revenue (all operating systems): $129 billion
• iOS app and game revenue: $86.8 billion
• Android app and game revenue: $42.3 billion

Despite lower overall market share and fewer apps available, iOS apps on the whole make more money, responsible for 67% of total consumer spending on apps, over double the Android app market.

• Total gaming app revenue: $81.3 billion
• iOS gaming app revenue: $50 billion
• Android gaming app revenue: $31.3 billion

The gap is slightly closer for gaming apps, with iOS still ahead with 61% of overall consumer spending on mobile games.

• Total app (non-gaming) revenue: $47.8 billion
• iOS app revenue: $36.3 billion
• Android app revenue: $11.5 billion

iOS is again ahead in terms of non-gaming app revenue, with 75% of the overall consumer spend.

• Total subscription app revenue: $17.1 billion
• iOS subscription revenue: $13.2 billion
• Android subscription revenue: $3.9 billion

iOS has 77% of all subscription revenue in the app market.

Summing up, iOS is responsible for around two thirds of consumer spending on apps, with the biggest difference coming from non-gaming apps, particularly apps monetized via subscriptions.

Android vs iOS Market Share (Tablets)

One more thing to look in the Android vs iOS debate is their market share for tablets.

According to data from Statcounter, iOS currently has 52% of the tablet operating system market share, compared to 47% for Android.

The market share has evened out significantly in recent years. Apple essentially invented the tablet market with the iPad, and as such, in 2012 they had a commanding 85% of the market share for tablets.

Today, however, all major smartphone manufacturers also make tablets, as a result bringing the overall market share close to 50/50.

Unlike the smartphone market share, the split between Android and iOS for tablets is almost exactly the same worldwide as in the US.

Other Players in the Mobile Operating System Market

If the market share for Android is 70% and the Apple market share is 29%, you'll notice that there’s 1% missing.

This missing piece of the market is actually less than 1%. But there are other mobile operating systems out there, besides Google's Android OS and Apple's iOS.

Currently, the mobile operating systems that hold >0.01% market share are:

• Samsung (0.36)
• KaiOS (0.16%)
• Windows (0.02%)

In addition, 0.16% of mobile devices run unknown operating systems, and 0.04% run another OS not mentioned above.

The market share for these operating systems is obviously extremely low, so it’s hard to see any challengers for Android and iOS in the near future.

If we go back in time a little over ten years ago, the landscape looked a lot different.

Neither Android nor iOS powered the majority of smartphone devices. The leader was SymbianOS, an early mobile operating system commonly found on Motorola, Nokia, Samsung and Sony Ericsson devices.

Over the first half of 2012, iOS and Android were close behind, and other operating systems like Samsung, Blackberry, Series 40 and Sony Ericsson were among others with 1% or more of the market.

Flash forward to the start of 2024, and there are now only two operating systems worth mentioning.

Is it Better to Develop Android or iPhone Apps Today?

What does all this data mean for businesses and app developers?

If you’re launching an app, which platform is best?

Should you launch on Android, to reach a greater percentage of the worldwide market?

Or does iOS make more sense, because of the higher market share in the US, consumer spending, and less competition in the app store?

The right answer is to launch on both platforms.

If you’re building an app today, you want to launch on Android and iOS.

Unless there’s a specific reason to build for only one platform (like if you’re building an internal company app and all your company’s devices are on Android), you should want to capture as much of the market as possible.

By building for Android and iOS, you have the ability to get in front of over 99% of the market. You don’t risk excluding potential users because you felt you had to limit yourself to just one platform.

The one potential downside to building for both Android and iOS is that it may cost 2x as much.

If you choose to build natively, you’ll need two separate teams of developers to build each app, which makes the project more complex - not to mention making it more difficult to keep all your platforms maintained and up to date.

But there’s an easier way today to launch on all the platforms you need to, without incurring massive costs.

How to Launch Apps on Multiple Platforms (Without Spending Millions)

MobiLoud allows you to build apps for Android and iOS, without:

• Spending hundreds of thousands of dollars on app developers.
• Waiting 6-9 months for the first version of your app to be ready.
• Painful back-and-forths with developers trying to keep the user experience consistent across your apps and website.
• The expense and complexity involved in updating three separate platforms every time you need to change something.

MobiLoud converts your existing website into Android and iPhone apps. As long as your website looks and works well on mobile, it’s easy for us to turn it into a high-quality mobile app.

You don’t need to know anything about app development. Our team does all the technical work for you, and you just concentrate on making your website great.

That means you can use familiar site-building platforms or content management systems like WordPress, Shopify, Squarespace or WooCommerce, or web frameworks like Vue, Laravel or React, and still build mobile apps.

You don’t need to learn mobile frameworks, build APIs to connect your site and apps, or hire expensive developers to do it for you.

We’ve helped over 2000 businesses launch mobile apps for a minimal investment in time and cost.

You can do the same, and launch on Android and iOS in less than a month. To get started, book a free, custom demo with one of our app experts. We'll give you a free preview of what your site will look like as an app, and walk you through how MobiLoud can help make it your dream a reality.