Turn Black Friday & Cyber Monday Into Year-Round Growth

The 2025 BFCM Strategy Report

Mobile apps are the best way to cut through the noise this BFCM and keep the momentum going. This strategy report shows how to win Black Friday and Cyber Monday with owned reach, higher-converting traffic, and lasting retention.

Trusted by 2000+ top brands including:

Higher margins, lasting gains.

Winning brands design BFCM to capture loyal customers, boost LTV, and drive compounding growth.

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Mobile Traffic Dominates

70% of global BFCM sales come on mobile. Top brands make more of their traffic with mobile-first experiences.

How to Cut Through the Noise

Inboxes overflow during Cyber Week, and ad costs skyrocket. To break through, you need a direct line to your best customers.

Turn Spikes Into Long-Term Growth

Don't watch your BFCM buyers disappear come December. Top brands use this one channel to drive 3-7x higher LTV, and lasting momentum.

Cart Recovery on Autopilot

More than 80% of mobile carts get abandoned during BFCM. We show you how to set up a bulletproof system to recover lost revenue.

Profitability Over Vanity Metrics

This isn’t about winning the weekend, it’s about playing the long game, protecting your margins and setting up compounding growth.

What's inside the strategy report?

A simple 8-week plan to launch and prime your app for BFCM 2025, from install growth to push cadence and offer mapping.
High-impact campaign plays: app-only early access, bundles, timed drops, and flash sales with push.
Ready-to-use push templates for peak days, plus abandoned browse and cart flows.
On-site tactics to turn Black Friday traffic into app installs you can reach for free all year.
Post-BFCM retention plan to convert deal hunters into repeat customers.

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During BFCM, costs surge and competition explodes.

During BFCM, CAC spikes 2.5-3x, CPMs rise 58% and email volume jumps 28.5%.  This strategy report explains why mobile apps and push notifications are a competitive advantage, with an actionable plan to unlock the benefits for your brand.

Reach your best customers directly in a privileged channel with zero incremental send cost.
Drive BFCM sales through app-only early access and exclusive offers for high-value customers.
Amplify your marketing with high-frequency pushes and automated triggers that recover carts and drive more conversions.

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Results brands are seeing with their app

Apps are not just a flashy toy. There a hub for your best customers, and for many ecommerce brands, apps are where 30 to 40 percent of their revenue happens.