Your best customers want a faster, easier way to shop.

The 2025 Ecommerce Mobile App Benchmark Report

Mobile apps are the most powerful retention engine in ecommerce today. This report reveals why — with real revenue data, conversion benchmarks, and performance insights from top DTC brands.

App users generate 3.5–7x more revenue per user than mobile web visitors
Brands recover up to 22% of abandoned carts with automated push notifications
Mobile apps convert up to 7x better than mobile sites, with 10–50% higher AOVs

What’s inside the report?

We analyzed live data from ecommerce and retail brands across fashion, wellness, beauty, and cosmetics.

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App vs. mobile web performance: conversion rate, AOV, ARPU, LTV

Cost vs. ROI breakdowns and how fast brands break even

How brands are recovering sales and driving engagement with push notifications

The behavioral shifts you’ll see once customers install your app

What most brands get wrong about when and why to launch an app

About the Benchmark Report

This report combines app data from five DTC brands in wellness, fashion, and cosmetics with third-party research. It compares mobile apps to websites, focusing on revenue, engagement, notifications, and ROI. In Q1 2025, one wellness brand’s app saw 5% of users drive 64% of mobile revenue, with higher AOVs and conversions.

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App users are far more loyal — 60% of first-time app buyers go on to make additional purchases
Ecommerce brands see mobile apps contribute 20–60% of online revenue, often from less than 15% of users
Push notifications drove up to $200K/month in recovered sales, with no discounts, ad spend, or extra work required

Results brands are seeing with their app

Apps are not just a flashy toy. There a hub for your best customers, and for many ecommerce brands, apps are where 30 to 40 percent of their revenue happens.