Your best customers want a faster, easier way to shop.

The Ultimate Guide to Push Notifications for eCommerce

Mobile apps are the best way to cut through the noise and connect directly with your audience. This Push Notification Guide shows you how to drive higher engagement, boost conversions, and build lasting retention with effective owned messaging strategies.‍

Trusted by 2000+ top brands including:

How push notifications outperform traditional channels

We analyzed live data from leading eCommerce and retail brands across fashion, wellness, beauty, and cosmetics to reveal the true impact of apps and push notifications.

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Mobile Traffic Dominates

Most eCommerce revenue now comes from smartphones, with mobile apps helping brands capture and grow this traffic.

Push Beats Crowded Channels

Push notifications let you reach customers instantly, bypassing crowded inboxes and costly ads to drive high-ROI engagement.

Apps Convert and Retain Better

Brands see dramatically higher conversion rates and increased long-term value from app users—push notifications play a key role.

Cart Recovery That Moves The Needle

App-based push notifications recover lost revenue automatically, boosting conversions on abandoned carts and browse sessions.

Real Outcomes

Brands using the strategies in this guide routinely see significant lifts in revenue, conversion, and customer retention fueled by effective push notification campaigns.

What's inside the playbook?

Comprehensive best practices and examples for using push notifications to engage and convert your eCommerce app users.
Creative campaign ideas and proven strategies—such as app-exclusive offers, flash sales, and product updates—to boost engagement through push.
Sample push notification templates for key use cases including promotions, abandoned cart reminders, and browse abandonment.
Tips for optimizing your opt-in process and integrating push notifications with your mobile app to maximize your reach.
Practical retention strategies to nurture new users and convert occasional deal-seekers into loyal, repeat customers with effective follow-up messaging.

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During peak online shopping periods, customer acquisition costs can soar and digital marketing channels become more crowded than ever. This guide shows why mobile apps and push notifications give your brand a powerful edge—offering a direct, high-converting channel to reach your audience.

What you can achieve with your app:

App users are far more loyal — 60% of first-time app buyers go on to make additional purchases
Ecommerce brands see mobile apps contribute 20–60% of online revenue, often from less than 15% of users
Push notifications drove up to $200K/month in recovered sales, with no discounts, ad spend, or extra work required

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Results brands are seeing with their app

Apps are not just a flashy toy. There a hub for your best customers, and for many ecommerce brands, apps are where 30 to 40 percent of their revenue happens.