Pharmazone Launched an App in Two Weeks (Which Drives 15x More Revenue Per User Than Their Website)

Key Takeaways

• Launched fully-featured pharmacy app in just 2 weeks with complete Shopify integration
• App now generates 45-50% of total revenue with 5.5X higher conversion rates
• Over 70,000 active users with 22% conversion on cart recovery campaigns
• Seamless integration with existing ERP system and 24/7 pharmacist call center
• Ranked consistently in top 3-5 pharmacy apps in Kuwait
  ‍

In their 30+ years of operation, Kuwait-based pharmacy Pharmazone have had to constantly evolve, first when ecommerce became standard, and today to stay in front of mobile-first consumers.

After Covid, their market shifted dramatically and it became clear that they needed a mobile app to stay relevant, so they went looking for a way to do this that would cleanly integrate with their Shopify website. They found MobiLoud, and were able to launch their app in just two weeks

We talked to Pharmazone's Director of Ecommerce, Ahmed Yousef, about their experience with MobiLoud, and why MobiLoud was the perfect option for them to launch a mobile app.
‍

Physical > Ecommerce > Mobile App

Pharmazone operates 65 retail locations in Kuwait, and having been in business since 1992, they’ve seen the retail landscape change several times.

“Everything was moving online in 2016. Post-Covid, everyone realized how important it was to have a pharmacy just a phone call away. The same way we saw a shift to online eight years or nine years ago, there's a huge shift to strictly mobile devices.”

They successfully adapted earlier to build a strong online presence alongside their physical stores. The challenge was to do the same again, and build a mobile-first platform for a new generation of customers.

Finding the Right Mobile App Partner

In launching an app, Pharmazone needed a solution that would cleanly integrate with their Shopify store and complex technical stack, including their ERP system for real-time inventory management. Ahmed explains:

“We've had a website for the past eight years and the suite of services and languages to develop an application we felt was not up to par. It was really a no-brainer to go with MobiLoud to get us live with the same integrations and all the apps that we use within Shopify.”

"I'm constantly telling my team how impressive the concept of the SDK container is - it's allowed us to do pretty much everything we wanted to do. The more integrations we tied the app into, the better the performance was."

The app needed to handle live updates on stock status, account delivery, and seamlessly integrate with their existing systems. Ahmed was happy with their Shopify setup and just wanted it translated into an app, which was exactly what MobiLoud did for them.

“Shopify is already very mobile responsive and well structured, so using MobiLoud to just mirror our Shopify site was for me the best option in terms of money and time.”

Learn More: How to Turn a Shopify Website into a Mobile App

Going Live in Under a Month

Ahmed presented the idea to Pharmazone’s board. They liked the idea, but MobiLoud’s promise that the app would be live in under a month was not seen as realistic.

Yet two weeks later, they had their very own app.

“No one really believed that we were going to have an app in under a month, with the setup that we had to do initially. But within just two weeks, it was done.”

Since launch, they've continued to evolve the platform, adding features like:

• Push notification campaigns for cart recovery
• Integration with their 24/7 pharmacist call center
• WhatsApp integration for order updates and customer service
• Real-time delivery tracking

The Results

Pharmazone's mobile app has been transformative for their online business.

• 5.5x higher conversion rates than the website
• 3.25x longer session duration
• 7x AOV
• 15x revenue per app user
• 22% conversion rate on abandoned cart notifications (5 figures in new revenue each month)
• 70,000+ active app users
• 45-50% of their total online revenue

“Having a quick application that is international and doesn't crash and is integrated with our system was a very big challenge that is now behind us.”

Post-Launch Impact

Since launching their app, Pharmazone has seen dramatic improvements across all key metrics. The app has become their leading revenue channel, contributing nearly half of their total revenue. 

"Just having all the customers in one app and being able to send push notifications, study their behavior, and remind them of their carts - that's where we've seen the biggest impact."

The app has consistently ranked in the top 3-5 pharmacy apps in Kuwait, with over 70,000 active users. 

Looking at their KPIs it’s clear app users show significantly higher engagement compared to their website, spending over 3x more time browsing and converting at 5.5x higher rates.

Cart abandonment recovery has been particularly successful through the app, achieving a 22% conversion rate on recovery campaigns. Ahmed reflects on their app journey:

"It's actually been quite good - we're seeing 5 figures in recovered revenue every month from abandoned cart notifications alone."

Launch Your Own App, Right Now, With MobiLoud

MobiLoud has helped more than 2,000 businesses successfully enter the mobile app space, cheaper and faster than they ever thought possible.

We’re a perfect fit for ecommerce businesses like Pharmazone.

"The tech always comes first. No matter what your business is, if you're riding the trends and finding the easiest way to achieve results, it will definitely pay off."

If you run an online store, you don’t need to reinvent the wheel when you launch your app. All you need is a dependable, affordable solution that recreates your web experience in the app.

That’s what so many merchants, on Shopify and other platforms, have gotten when they launched an app with us.

Curious about launching a mobile app for your pharmacy brand like Pharmazone?

Get started with a free preview and see your store transformed into an app with:

• Complete Shopify integration with real-time inventory sync
• Push notifications for cart recovery and order updates
• Native mobile experience for higher conversion rates

We can have it ready in as little as 24 hours - no technical work or commitment required.