Integrate Klaviyo with Your Mobile apps

Klaviyo is a powerful marketing automation platform that helps businesses enhance their customer relationships through email and SMS marketing, push notifications, and much more.

It can be used to build powerful automated flows, send personalized communications to your customers, and boost engagement, retention and revenue.

MobiLoud apps feature a native integration with Klaviyo, meaning its capabilities are built in to your mobile apps. No coding needed, ready to go out of the box.

Keep reading to learn more about Klaviyo, what it can do, and how our integration works. If you want to jump on a call and discuss this, or any other questions with one of our app experts, book a free demo now.

Klaviyo Features and Capabilities

Klaviyo is a marketing automation platform. It offers a range of tools for brands to use to run promotional campaigns, automated sequences, personalized communications and more, to boost engagement, retention and revenue.

Email, SMS and Push Notifications

Klaviyo lets you send email and SMS campaigns at scale, along with automated flows.

It also lets you send push notifications. With our native integration, you can send notifications directly to your user's mobile device.

With Klaviyo you will be able to send the following types of notifications:

• Standard Push Notifications: Simple text messages sent to users.
• Rich Media Notifications: Notifications that include images.
• Automated Flow Notifications: Customized notifications based on user data, behavior, or preferences.
• Segmented Notifications: Target specific groups of users based on demographics or behavior.

Klaviyo Flows

Flows are a big part of Klaviyo, they allow you to create a variety of automated push notification workflows, including cart abandonment, browse abandonment, post-purchase follow-ups, drip campaigns, and more.

Creating your custom workflows is easy and simple, Klaviyo provides an intuitive drag-and-drop interface, so you can select a trigger for your workflow, and add parameters and conditionals to determine when push notifications should be sent. Klaviyo also provides several templates for you to use as a starting point.

When creating your flows you will be able to configure the following aspects:

Timing

• Delay Between Steps: You can set custom delays between different steps in a flow, such as waiting a certain number of minutes, hours, or days before sending the next notification.
• Schedule Notifications: You can schedule push notifications to be sent at specific times of the day, based on the recipient's time zone.
• Conditional Delays: Timing can be adjusted based on specific conditions, such as waiting until a user performs a particular action before proceeding to the next step.

Content

• Dynamic Content: You can use dynamic variables to personalize the content of your push notifications, such as including the recipient's name, product recommendations, or other custom attributes.
• Rich Media: Push notifications can include images, emojis, and other rich media to make them more engaging.
• Template Customization: You can fully customize the look and feel of your notifications using Klaviyo's template editor.

Targeting

• Segmented Audiences: Klaviyo's segmentation capabilities allow you to target specific groups of users based on a wide range of criteria, such as behavior, demographics, purchase history, and more.
• Event-Triggered Flows: You can trigger push notifications based on specific events, like a user abandoning a cart, making a purchase, or viewing a product.
• Behavioral Targeting: Flows can be customized to target users based on their interactions with previous notifications, website activity, or in-app behavior

Performance and Analytics

Push notification performance can be tracked directly from the Klaviyo Dashboard using the Klaviyo Reporting tools.

Klaviyo reporting also allows you to track open rates, click rates, engagement, and conversions.

You can use Google Analytics (or other analytic tools) to track the performance of push notifications, as long as your notifications include UTM tags. This allows you to track the performance of your notification along with other app metrics and compare everything to your website, all from the same tool.

More details on the Klaviyo Reporting can be found here.

Klaviyo + MobiLoud Integration Overview

MobiLoud provides full integration with Klaviyo, allowing you to send mobile push notifications to engage and convert your app users. This integration lets you leverage Klaviyo’s powerful automation tools, such as Flows, to trigger push notifications based on user behavior and events.

Since MobiLoud also integrates with your existing website, your website setup can be extended to support the mobile app without major changes.

What are the technical requirements for setting up Klaviyo with MobiLoud?

MobiLoud’s integration with Klaviyo is designed to be as straightforward as possible, so you will just need a Klaviyo account and a MobiLoud app to get started.

MobiLoud will set everything up for you, including Flows.

For deeper integrations with website events and user behavior some custom code might be required.

If you’d also like to track user behavior and website events that are not available out of the box, custom development will be required on the website. While MobiLoud can provide guidance and assist with punctual questions, you will need a website developer to develop it.

Integrate Klaviyo and So Much More with MobiLoud

MobiLoud apps are built by an expert team of app developers, using processes, tools, and infrastructure we've built over 5+ years and thousands of iOS and Android apps.

We're the only platform that can take everything from your existing web store - including every workflow, custom functionality, and third-party tool - and recreate that in mobile apps. Whatever payment gateways, cart solutions, marketing tools, or anything else you use right now, you can reuse them in your app!

Our apps also have native integrations with several marketing and analytics tools, including Google Analytics, OneSignal and Klaviyo.

You can get started free, with zero risk.

Our app experts are waiting to answer all your questions - so get in touch today and let’s get started.

Klaviyo Integration FAQs

1. How customizable are push notifications when using Klaviyo through MobiLoud

You can customize the notification title, message, image, and URL that will open in the app when the notification is clicked.

2. Can we include rich media (images, videos, etc) in the push notifications?

Klaviyo only supports images in the notifications, with the following formats:

• JPEG
• GIF (iOS only)
• PNG

MP4 files are not supported at this time.

More details on rich media notifications with Klaviyo can be found here: https://help.klaviyo.com/hc/en-us/articles/16917302437275

3. Can we segment users and send targeted push notifications based on their behavior or profile data from Klaviyo?

Yes, Klaviyo allows you to track and store user behavior details so you can use them to trigger push notifications.

The same goes to profile data, which can be passed from your website to Klaviyo using a custom code, and then used to trigger the notifications.

4. Is it possible to automate push notifications based on specific triggers or events tracked in Klaviyo?

Yes, using Klaviyo Flows you will be able to create custom workflows for triggering push notifications to users.

When creating a Klaviyo Flow, you will determine a trigger, which will start the workflow, and a path, which can include conditionals and parameters for triggering push notifications.

More details on Klaviyo Flows can be found here: https://help.klaviyo.com/hc/en-us/articles/115002774932

5. What are some best practices for maximizing the effectiveness of push notifications through this integration?

• Personalize notifications: Customize the notifications you send based on the user behavior and preferences.
• Use Rich Media: Include images to make notifications more appealing.
• Segment Your Audience: Tailor notifications to specific user segments for better engagement. For example, send a coupon to users who haven’t opened the app in a week to encourage re-engagement, while a simple reminder might be more effective for regular users. This approach ensures each group receives relevant content, increasing the likelihood of interaction.
• Optimize Timing: Send notifications when users are most likely to engage.
• A/B Testing: Experiment with different notifications to determine which ones are more effective.
• Actionable Content: Include clear calls-to-action that encourage immediate user engagement.
• Frequency Management: Avoid overwhelming users with too many notifications to reduce opt-outs.
• Combine All Optimization Tips: Experiment with different combinations of the strategies mentioned—personalization, segmentation, timing, and content types—to find the most effective approach for your audience. Continuously test and refine these combinations to maximize engagement and conversion rates, as what works best may vary over time and across different user segments.

6. What are the common issues users might face when integrating Klaviyo with MobiLoud for push notifications, and how can they be resolved?

A frequent concern when using Klaviyo with MobiLoud is how to identify your mobile app users in Klaviyo.

Because the app relies on your website, we will need to make sure that users are identified with the same unique identifier across the website and the app.

To do this we can use the MobiLoud Shopify App on Shopify based websites, or custom coding.

MobiLoud provides all the support to get the necessary code prepared for your website, so you really just have to drop a few lines to it in order to get it working.

More details on user identification can be found here: https://help.klaviyo.com/hc/en-us/articles/12902308138011

7. Who should be contacted for support if there are issues with the integration?

MobiLoud’s support will be your main contact point for all types of issues. Our team is trained to test and assess all different types of issues, so we can determine what the source of the issue is, and the best path to get it resolved.

8. Are there any planned updates or new features for the Klaviyo-MobiLoud integration that we should be aware of?

MobiLoud is continuously working to make sure that the integration with Klaviyo includes support for all the latest app related features and integrations.

Klaviyo will be soon releasing new AI based features that will be immediately available for you to use in your push notifications.

You can find more details about new and upcoming features, here: https://www.klaviyo.com/product/whats-new

9. Can we A/B test different versions of these flows within Klaviyo to see which performs better?

While Klaviyo doesn’t really offer an A/B testing feature in flows, it allows you to create conditional splits in your flows, so you can split users between two paths, and later, track each path’s performance.

More details on how to use conditional splits to test your flows can be found here: https://help.klaviyo.com/hc/en-us/articles/360054629031

Ready to get started, or want to learn more about building mobile apps integrated with Klaviyo?
‍Get in touch now!