SYN•DI•CATE is a luxury clothing brand, offering a new and unique take on fashion with appeal across multiple demographics.
A focus on mobile is a must today for any online store. More and more people are choosing to shop on mobile over desktop, and mobile ecommerce generally boasts higher engagement, retention and revenue per user.
That’s what luxury brand SYN•DI•CATE attained to when they decided they needed a mobile app. After extensive research, it was MobiLoud that stood out as the best way for them to do it.
The Challenge
SYN•DI•CATE decided that an app was a must for them to reach today’s consumers more effectively. As CEO and Creative Director Haven Prescott put it:
“In today's society, people lose attention. When they're surfing a website or they gotta type the URL, it just takes so much time. We were trying to help individuals get to shopping for a product much quicker. With access to an app, it's just a click and then move straight to what they want to see.”
This was particularly important when it came to reaching a wide range of demographics, such as Gen Zs and Millennials, who prefer to go online via mobile.
The bigger issue was how to create an app for their website. Haven knew that building and maintaining an app could get extremely expensive, and they didn’t have the right expertise in-house to manage a project like this.
“We're a clothing brand, and even though my business partner and I both have tech degrees, this is not what we do. It can cost a lot of money if you don't know what you're doing or you’re not going in with the right company.”
They needed a solution that could handle all the technical details, deliver apps within their means, yet one that would work with them to maintain the brand image and user experience they wanted from their apps.
The Solution
“We researched maybe 50-60 other companies, and MobiLoud just kept standing out in cost, what you can do and what you offer.”
Haven and the team did extensive research into mobile app builders. Some wouldn’t work with their website, some couldn’t deliver the features they needed, while many others didn’t offer the support and collaboration they were looking for.
“The most important thing MobiLoud brought to the table is that it wasn't “I take your order, I move forward and I see you later”, like I don't want to talk to you anymore. They keep in touch. If I e-mail, I get a reply within 8 hours or sometimes less.”
MobiLoud ticked all the boxes, offering personalized support, all the features they needed in an ecommerce app, and did so in an efficient and cost-effective way.
Results
The app that came out of this was just what SYN•DI•CATE needed.
They needed a better way for people to shop and access content on mobile, that was more convenient than the mobile browser. They got everything they needed, without a massive investment in time and effort.
“Everybody is really excited about it. They love how smooth it is and how operational it is. It gets to the point, but at the same time it still drives our content the way we want it to look.”
MobiLoud was there to help them every step of the way, particularly in the app store submission process, which is daunting and complicated for first-time publishers.
“Not only were you guys very cost effective, you held our hand through the entire process - how to put on the App Store, how to get on Google Play. You gave us the directions, but also helped us get approved, and what to do and how to do it.”
Build Apps with MobiLoud Today
SYN•DI•CATE is one of many successful ecommerce brands to create apps with MobiLoud, and all have marveled about the level of service you get when you go with us.
“Customer service is everything. You guys stand by your name and that's what stood out to me from your website, is that you want to engage with the client, and that's exactly what you did.”
Haven would recommend this to any other business looking to create apps without spending a ton of money or dedicating the time and effort it usually takes to launch an app.
“I would tell anybody, small, medium size, large business, that this is the way to go.”
If you have an ecommerce site, there’s no reason not to launch your own app today, considering the benefits and the easy with which you can convert your existing site to mobile.
Just get in touch with our team for a free, personalized demo to see how it works. You can be live, in the app stores, getting users in less than a month, for a tiny fraction of what it usually takes to develop an app.
Start the process now and grow your ecommerce business with MobiLoud.
SYN•DI•CATE is a luxury clothing brand, offering a new and unique take on fashion with appeal across multiple demographics.
