How Svenfish Fixed Their Mobile App Experience Without Sacrificing Functionality

When you're selling fresh seafood with complex delivery windows and real-time inventory, your mobile app can't afford to break. That's the challenge Svenfish faced after their previous app provider was delisted, leaving them with frustrated customers and broken integrations.

Key Takeaways

* Achieved seamless integration of complex delivery scheduling and real-time inventory management

* Maintained 70-75% customer retention rate while transitioning app platforms

* Preserved critical features including Apple Pay, Route integration, and custom checkout

* Successfully migrated without disrupting existing backend operations

* Enabled future scalability through simplified update process

Svenfish, an eight-year-old fresh seafood delivery business based in Boston, has perfected the art of just-in-time ordering and delivery. Unlike traditional e-commerce, their entire operation depends on precise scheduling and seamless integration between their systems.

Sreevats, Product Manager at Svenfish explained:

"Our entire backend includes inventory reporting - we don't hold inventory at all. Everything's on demand. We only purchase what customers order from us on the day of delivery."

A Growing Technical Challenge

After their previous app provider was delisted, Swenfish faced mounting issues. Customer service complaints increased, integrations broke, and features like Apple Pay and their crucial delivery scheduling system stopped working properly. 

Despite trying both native and hybrid approaches, they couldn't find a stable solution.

Their requirements were clear but complex:

• Real-time delivery scheduling through Zapier
• Multiple delivery methods (local delivery, shipping, in-store pickup)
• Custom checkout process
• Integration with Route for delivery notifications
• Seamless backend communication for just-in-time ordering

Sreevats noted:

"With businesses like ours, if you don't perform as expected, you just lose a customer." 

With a 70-75% customer retention rate, Svenfish couldn't afford technical hiccups in their mobile experience.

Finding a Sustainable Solution

After evaluating several options, Svenfish discovered a different approach with MobiLoud.

Instead of rebuilding their entire system in a separate app, they could maintain their existing functionality while adding native mobile features.

Sreevats explained:

"We want to make sure everything works exactly like the website. This integration approach gives us full control. Rather than managing multiple platforms or compromising on features, we can focus on building new functionality using our existing workflows."

Launching with Confidence

Working with MobiLoud, Svenfish can now maintain their complex systems while improving their mobile experience:

• Preserve all existing integrations and custom functionality
• Maintain real-time delivery scheduling
• Add push notifications for order updates
• Keep their backend systems in sync
• Enable easy updates through their website

This way they can continue improving both their website and app experience without worrying about technical limitations. As long as it works on their site, it'll work in their apps.

For a business handling fresh seafood delivery, having technology that works reliably means they can continue focusing on what they do best, without adding to their tech debt.

Curious about launching a mobile app for your brand like Svenfish?

Get started with a free preview and see your store transformed into an app with:

* Your custom functionality preserved

* All complex integrations maintained

* Complete development flexibility

We can have it ready in as little as 24 hours - no technical work or commitment required.