Pants Store, established in 1950 by Taylor Gee, began as a pant wholesaler in Leeds, Alabama. Over the years, it has expanded to six locations across Birmingham, Tuscaloosa, Auburn, and Huntsville, offering a diverse range of clothing, shoes, and accessories for the entire family.
When your website becomes your third-best performing store out of seven locations, your mobile experience needs to keep up. The Pants Store, a 74-year-old retail institution, found a way to match their explosive digital growth while eliminating mobile app maintenance.
Key Takeaways:
- Maintaining 38,000 app subscribers
- Eliminated 15-20 minutes of weekly manual updates
- Preserved all website features in mobile
- Automated promotional content updates
- Unified digital experience across channels
A Legacy of Growth
"We've been around for 74 years and our name carries weight," says Michael Gee, owner of The Pants Store. With six brick-and-mortar locations and a booming digital business, they've successfully bridged traditional retail with modern commerce.
The pandemic accelerated their digital transformation. "Our website is really taking off," Michael explains. "PantsStore.com tears it up - it's become our third best location if you count it alongside our six brick-and-mortar stores."
The Hidden Cost of Success
Despite their website's success, maintaining their mobile app became a burden. "The app pulls everything from the website," Michael explains, "but we still have to manually update pictures and promotions." Even with an efficient process, someone spent 15-20 minutes every week updating seasonal imagery and promotional content in their app builder's interface.
With 38,000 app subscribers, the potential was clear. "The app has potential," Michael acknowledges. "We just need someone to help guide us on how to make the most of it."
Automating the Mobile Experience
Working with MobiLoud, The Pants Store found a way to eliminate manual updates while preserving their mobile reach. Their website and app became one unified experience - when they update their website, changes appear instantly in the app.
The transition was seamless: their 38,000 subscribers kept the app with an automatic overnight update. No redownloads, no disruption, no confusion. All the manual work that had been holding them back simply disappeared.
Digital Integration Done Right
For a retail institution that successfully navigated digital transformation, having the right mobile strategy proved crucial. Now every website update, promotion, and feature appears instantly in their app - no extra work required.
"Someone spends about 15-20 minutes a week updating the app," Michael had noted of their old system. "It's not a huge time investment, but it's just not our focus." Now that time can go toward growing their booming digital business instead of maintaining separate platforms.
Looking Forward
The Pants Store has built something special - a website that outperforms most of their physical locations. Their mobile experience now matches this success, delivering all the benefits of modern commerce without the traditional maintenance overhead.
For a business that's thrived for 74 years by adapting to change, this approach to mobile ensures they're ready for whatever comes next.
Curious about launching a mobile app for your brand like The Pants Store?
Get started with a free preview and see your store transformed into an app with:
- Automatic content syncing
- Zero manual updates
- Complete feature parity
We can have it ready in as little as 24 hours - no technical work or commitment required.
Pants Store, established in 1950 by Taylor Gee, began as a pant wholesaler in Leeds, Alabama. Over the years, it has expanded to six locations across Birmingham, Tuscaloosa, Auburn, and Huntsville, offering a diverse range of clothing, shoes, and accessories for the entire family.
