Freedom Rave Wear, established in 2014, is a family-run business based in San Diego, California, specializing in unique and eco-friendly rave and festival attire.
Every week, Freedom Rave Wear drops 200-400 new products, manufacturing on-demand and shipping within 24 hours. Now their mobile app drives 20-30% of their revenue by keeping pace with this high-velocity business model.
Key Takeaways:
- Generating 20-30% of revenue through mobile app
- Managing 200-400 new SKU releases weekly
- Manufacturing on-demand with 24-hour shipping
- Maintaining perfect sync across all sales channels
- Driving engagement through instant product drops
Mastering the Festival Fashion Game
Michael Hodgen, CEO of Freedom Rave Wear, said:
"Over the past 10 years, we’ve not only mastered e-commerce and digital marketing but also manufacturing. Everything we sell is produced right here in Carlsbad, giving us unmatched control over quality and speed."
This combination of digital expertise and manufacturing control creates what they call "a good orchestra of perfect chaos."
Their approach redefines traditional retail. Each week brings hundreds of new products, manufactured on demand and shipped within 24 hours. Winners stay in production, others sell through - creating constant excitement for their festival-going audience.
The Mobile Challenge
Mobile commerce wasn't just a priority - it was essential. Freedom Rave Wear's customers are festival-goers who live on their phones and constantly shop for their next event. The mobile experience had to match their customers' lifestyle.
In 2016, they moved early into mobile apps, becoming one of the first customers for a leading Shopify app builder. The app performed well, driving 20-30% of their revenue, but it came with significant operational headaches that only grew as their business scaled.
Living with Limitations
Some basic website features required complex custom blocks, while others remained completely out of reach. Their team got remarkably efficient at managing these limitations, but they were still limitations.
The weekly workflow was a constant exercise in redundancy. Every website update meant a corresponding app update. New banners had to be configured twice. Collection launches required double the setup time.
Even with their team's best efforts to streamline these processes, they still spent valuable hours each week maintaining two separate systems.
The integration situation created even more friction.
Their app plan limited them to just six integrations, forcing them to make impossible choices about which features to enable.
Want to add returns functionality? That wasn't available. Need the loyalty program to work? That required upgrading to a different tier. Looking to use all your Shopify apps? That simply wasn't possible.
Even when they upgraded to the enterprise plan, they couldn't achieve feature parity with their website. Some basic website features required complex custom blocks, while others remained completely out of reach.
A Different Approach
MobiLoud offered something fundamentally different.
Instead of building another separate app, we transformed their entire website into a native mobile experience making it easy for them to maintain their velocity across all channels.
Their sophisticated website functionality automatically carries over to their mobile app, ensuring:
- Instant product launches across all platforms
- Seamless push notification integration
- Custom features preserved without rebuilding
- Single system maintenance instead of multiple platforms
Turning Mobile Into Revenue
Their mobile success comes from perfect execution. The app drives between 20-30% of revenue by maintaining constant engagement with their audience. Michael explained:
"Weekly collections are the perfect opportunity to build excitement and keep our customers coming back. We use a mix of restock alerts and fun, engaging messages that resonate with our audience and keep them connected to the brand."
For a business dropping hundreds of new products weekly, this requires flawless coordination between their website, app, and manufacturing systems. When new collections launch, every channel needs to work perfectly. Michael also noted:
"Our constant flow of new releases gives customers endless reasons to shop with us. It’s all about keeping the momentum alive and ensuring there’s always something fresh to discover."
Setting the Pace for Fashion
Freedom Rave Wear demonstrates how modern retail brands can handle high-velocity commerce at scale.
Their mobile app isn't just another sales channel - it's a crucial part of their "orchestra of perfect chaos," helping them maintain their rapid pace while driving significant revenue. Michael said:
"Innovation is at the heart of everything we do, and our mobile app reflects that. It keeps up with our fast-paced operations and helps drive the results we need."
For a business built on speed and constant innovation, their mobile strategy proves that sophisticated operations don't need complex solutions.
Curious about launching a mobile app for your brand like Freedom Rave Wear?
Get started with a free preview and see your store transformed into an app with:
- Instant product syncing
- Push notification engine
- Custom functionality preserved
We can have it ready in as little as 24 hours - no technical work or commitment required.
Freedom Rave Wear, established in 2014, is a family-run business based in San Diego, California, specializing in unique and eco-friendly rave and festival attire.
