How FragranceX Drives 3X Higher ARPU With a Mobile App

"We don't have time for a complex app project."

That was FragranceX's initial response when considering a mobile app strategy. As a leading online perfume retailer serving millions of monthly customers, they knew an app could drive growth – but with a custom tech stack and lean team, the project seemed out of reach.

Read on to see how MobiLoud brought about an ideal solution for them to launch an app and achieve a significant boost in many key metrics from mobile users.

Quick Background

FragranceX operates as an online-only discount perfume retailer, offering premium fragrances at significant discounts – often 70-80% below retail.

Their business model relies on efficient operations and strong digital marketing, particularly email campaigns, to serve their substantial customer base.

With a large segment of consumers now preferring to shop on mobile, launching an app was the logical next step for their company's growth strategy.

The Reality Check

"Most solutions we looked at either couldn't work with our custom tech stack or required significant development resources," explains Ron, FragranceX's owner.

With their team already at capacity managing rapid growth, they faced several critical constraints:

• Their custom technology stack ruled out most off-the-shelf solutions
• Internal resources were too limited for a traditional app development project
• They needed something that could run largely on autopilot
• Any solution had to integrate seamlessly with their existing marketing campaigns
• The app needed to support their discount-driven business model

Finding a Solution

After exploring various options, FragranceX discovered a way to build their app that aligned with their constraints.

"The initial meeting lasted maybe 15 minutes," recalls Diego, MobiLoud’s Head of Customer Success. "They knew exactly what they needed – a solution that would just work, without becoming another full-time project."

Implementation & Optimization

The entire process from initial meeting to app launch took just one month. Instead of getting bogged down in custom development, the team focused on creating an optimized shopping experience.

They streamlined the mobile interface, emphasizing a clean, app-first design with intuitive product discovery.

"We focused on creating a noticeably cleaner experience than the website," says Diego. "Every change was about making it easier to browse and buy."

Great Results With Minimal Effort

What happened next surprised even the FragranceX team.

Without any promotional push, the app began steadily attracting their most engaged customers.

Within six months, they had achieved:

• 10K+ organic downloads
• A 4.7 App Store rating from hundreds of reviews
• 2x higher conversion rates versus their mobile website
• 3x higher revenue per app user
• 6x longer browsing sessions
• Double-digit lift in average order value

Impact On The Business

The app proved particularly powerful for their promotional strategy.

Push notifications for flash sales consistently drove immediate revenue, with engagement rates that significantly exceeded their email benchmarks. The automated welcome messages helped drive initial user engagement, while the streamlined interface encouraged repeat purchases.

"The app naturally attracts our power users," notes Ron. "These are customers who want instant access to deals and new products. The app makes it incredibly easy for them to stay engaged and buy repeatedly."

Looking Forward

With clear evidence that their most valuable customers prefer the app experience, FragranceX is now focused on accelerating adoption through:

• Smart banner implementation
• Expanded push notification strategies
• Automated cart abandonment notifications to recover revenue

An Impactful Channel For Any Brand

FragranceX's story reveals a crucial insight for online retailers: launching an effective mobile app doesn't require massive resources or a complex development process. The key is starting with a focused approach that emphasizes quick deployment and automation.

Their results prove that even a lean launch can capture your most valuable customers and drive meaningful revenue growth.

For operators wondering if an app is worth exploring, FragranceX's experience offers a clear answer: your best customers are ready to download it. You just need to give them the opportunity.

Preview Your Mobile App for Free

Want to launch a mobile app for your brand like FragranceX?

Get started with a free preview and see your store transformed into an app with:

• Real-time inventory sync
• Native mobile navigation
• Your exact website design and features

We can have it ready in as little as 24 hours - no technical work or commitment required.

Get in touch now and see how MobiLoud can help you brand ascend to new heights.