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A branded mobile app helps your business build deeper loyalty, drive more repeat purchases, and communicate more effectively with your audience through push notifications.
The good news? You don’t need to rebuild everything from scratch.
Web to app platforms like MobiLoud and Natively both offer a way to turn your existing website into a mobile app.
But while they share some surface-level similarities, the approaches (and the outcomes) are strongly different.
Let’s break it down so you can choose the right solution for your business to launch the best possible app with the highest ROI.
Want a first-hand look at what MobiLoud can do? Get a free preview of your app now - all you need is your site’s URL!
At their core, both MobiLoud and Natively use a WebView-based approach. This means your mobile app renders your existing website inside a native app shell for iOS and Android.
It’s a fast and flexible way to convert your site into an app, and ensures your app content always stays in sync with your site.
However, the two platforms diverge from this shared core approach.
MobiLoud is a fully-managed service built for serious businesses. You get a North American-based team (not just a tool) who configures your app, handles every technical detail, and actively supports you with launch strategy, push automation, analytics, and ongoing optimization.
Natively is a DIY platform aimed at solo founders and small teams. It gives you a no-code interface to wrap your site, toggle basic native features, and generate app binaries to submit on your own. It’s low-cost and fast - but you’re also on your own.
When evaluating MobiLoud vs Natively, it’s not about feature checklists. It’s about who’s going to take the pressure off your team, and who’s going to help you actually succeed with your app post-launch.
Here’s where MobiLoud stands out (and why serious businesses should use MobiLoud to turn their website into an app).
MobiLoud handles everything, from onboarding to app configuration, to publishing in the App Store and Google Play.
You just share with us your website, branding, and goals, and we take care of the rest.
Natively, by contrast, is a DIY experience. You upload assets, configure your app, and follow documentation to submit it to the stores. It may be fast, but places the burden entirely on you.
MobiLoud is with you for the long haul. Our team helps you plan app launch strategy, set up and optimize push notifications, implement in-app promotions, and analyze performance.
It’s a full customer success partnership focused on ROI.
You’re not dealing with a faceless support portal. Our team includes:
As well as Pietro, our founder, who also plays an active role in making your app a success.
You’ll have access to our team via email, Zoom, and even Slack for real-time communication - like an extension of your own in-house team.
Natively stops at build. You get access to Discord and some documentation. But there’s no ongoing guidance, support, or strategic insight once your app is live.
With MobiLoud, you never have to worry about technical upkeep. We monitor iOS/Android changes, handle updates, fix bugs, and ensure long-term stability.
This is often an overlooked cost in app development (native apps typically cost 15-20% of the initial cost in yearly maintenance costs, which can end up being a 5-6 figure recurring bill).
With Natively, it’s your responsibility. If app store requirements change or updates are needed, you’ll need to manually rebuild and resubmit the app yourself.
MobiLoud adds polished native elements like bottom tab navigation, loading indicators, splash screens, social logins, and more, customized to match your brand and user expectations.
You’re also able to create app-exclusive experiences, such as exclusive discounts or early access for app users.
Natively offers basic toggles (push, biometrics, deep links), but everything depends on their SDK and your ability to configure it. Advanced customization is limited - or comes at a significant extra cost.
MobiLoud helps you set up high-performing push strategies, including abandoned cart flows, promotions, and segmentation.
For ecommerce brands, this can mean 15–30% incremental revenue from push alone.
Natively connects you to OneSignal, but there’s no strategic guidance, automation setup, or help with campaign planning. As always, you’re on your own.
MobiLoud gives you access to a real team - developers, QA, designers, and a Customer Success Manager. You’ll communicate via Slack, calls, and email, with regular check-ins and proactive updates.
Natively provides asynchronous email support and a community Discord. You won’t have a dedicated point of contact or anyone guiding your progress.
MobiLoud is trusted by growth-stage ecommerce and media brands who need results - retention, conversions, and long-term engagement.
Over 2,000 businesses have launched with MobiLoud, from DTC leaders to global publishers.
Natively is great for side projects, MVPs, or early-stage apps where budget and speed matter more than support or performance. But it comes up short if you’re expecting real business results.
“With 85% of our audience on mobile, launching an app has drastically improved conversion rates and reduced the need for costly remarketing. It’s easily one of the best decisions we’ve made as an online pharmacy.”
- Ahmed Ayman, Ecommerce Director at Pharmazone
MobiLoud is a great fit for any web-first business that already has a great mobile user experience on their website, and want to convert that to a more convenient, stickier experience in an app.
It fits any CMS, web platform or tech stack - from Shopify to Vue - and integrates everything from your website into the app, guaranteed.
Natively is designed to be a cheaper, DIY approach. You’re able to get a mobile app for around $30/month, or for a one-time, $500 fee. But with that, you need to consider the time, resources and opportunity cost of configuring, building and managing every aspect of the app yourself.
They don’t support you. That’s not a put-down; their model and cost structure isn’t designed for that. It’s made to be a self-serve tool, which is fine if you want to bring this job in-house. But most real businesses already have a full plate, and adding the huge task of managing a mobile app (and trying to figure out how to get traction) is not something they want to sign up for.
"Nothing out there provided us with the ease and accessibility that MobiLoud did to our team. You can’t beat the price they provided to get an app together."
- Nick Barbarise, Director of Information Technology at John Varvatos
Choose MobiLoud if:
Choose Natively if:
Want to discuss what makes MobiLoud different, and whether it’s a good fit for your business? Book a free consultation now.
If you just want to wrap your site and see it in an app, Natively might be enough.
But if you’re serious about turning mobile into a high-performing growth channel, MobiLoud is the clear choice.
You’re not just getting an app, you’re getting a partner. One that takes care of the technical burden, helps drive engagement, and actively supports your business with push strategy, optimization, and ROI.
No rebuilds. No duplicate content. No stress. Just a fully branded mobile app, launched in 30 days, with everything handled for you.
Ready to launch your app the right way?
We’ll provide you with:
Get a free preview of your app now and launch your mobile app in 30 days - with zero hassle.
