Top 27 eCommerce Influencers on X (Twitter)

The eCommerce space is a immeasurably vast. There's so much noise, and filtering out the right voices to listen to is tough.

Social media can be great tool for broadening your knowledge, with a ton of free information out there, shared by people who have been there and done that.

If you're wondering who you can trust, and who the best follows are, you're in luck. We've put together a big list of eCommerce influencers on X (formerly Twitter) for you to follow, to get valuable, real, and free insights that will help you grow your eCommerce business.

The Best Influencers in the eCommerce Space

Want to know who's worth your follow, and who isn't? Find out more with our list below of the best eCommerce influencers posting today.

1. Tobias Lütke - CEO & Co-Founder of Shopify

X Account: @tobi

Linkedin: in/tobiaslutke

Instagram: @tobi

Tobias Lütke, the genius behind Shopify, has transformed the ecommerce landscape. Once a self-taught coder, he's now at the helm of Canada's most valuable company, with a market cap of over $200 billion.

Tobias shares golden nuggets of wisdom on how to build and run successful online businesses. His Twitter feed is a treasure trove of fresh perspectives on industry trends and sneak peeks into Shopify's latest innovations. For those looking to stay ahead of the ecommerce game, following Tobias is a must—it's like having a backstage pass to the future of online shopping!

2. Armando Roggio -  Experienced Ecommerce Marketing Pro

X Account: @EcommerceBoy

Linkedin: in/armandoroggio

Blog: muckrack.com/armando-roggio

Armando Roggio, a powerhouse in the ecommerce blogging world, has penned over 1,300 articles for Practical Ecommerce. He's renowned for his sharp insights and no-nonsense advice on digital marketing strategies.

Armando's vast experience as both a merchant and developer makes him an invaluable resource for those seeking practical, hands-on strategies. Whether you're a newbie or a seasoned pro, his articles are a treasure trove of tips and tricks. With his wealth of knowledge, it's no wonder he's a top influencer in the digital marketing space.

3. Connie Cen - CEO of Rocketeer Media

X Account: @ConnieSends

Linkedin: https://www.linkedin.com/in/conniecen/

Tiktok: https://www.tiktok.com/@connie.cen?lang=en

Connie Cen is the founder and CEO of Rocketeer Media, an agency specializing in email and SMS marketing for ecommerce brands. Since its launch, her agency has generated over $10 million in revenue for its clients—talk about a return on investment!

Connie is all about sharing the wealth of knowledge. She posts results from her marketing campaigns, offers tips based on those results, and analyzes other brands’ strategies, breaking down why they work and how you can try them out.

Before starting Rocketeer Media, Connie successfully ran an ecommerce brand that gained popularity on TikTok and eventually sold it to an Inc. 5000 company. In other words, she’s been there, done that, and is now handing out the playbook.

4. Caleb Ulffers - Co-founder and CEO of Haven Athletic

X Account: @calebulf

Caleb Ulffers, co-founder and CEO of Haven Athletic, is making waves with his brand of gym bags designed to keep athletes organized. He regularly shares his brand’s journey, from exciting milestones like hitting seven figures in early 2023 to unexpected challenges, such as discovering another brand copying their products (imitation is the sincerest form of flattery, right?).

Caleb also seeks advice on improving his brand and retweets customer feedback and praise, highlighting the unique features that set Haven Athletic apart. His posts are a blend of inspiration and real talk, perfect for anyone navigating the ups and downs of being a founder.

If you’re looking for a dose of entrepreneurial wisdom with a side of humor, Caleb’s feed is a must-follow!

5. Nik Sharma - Marketing Consultant

X Account: @mrsharma

Newsletter: https://www.nik.co/subscribe

Nik Sharma is the go-to guru for all things DTC, advising and investing in some of the hottest brands like JuneShine, Levels, Feastables, and Caraway.

His Twitter feed is a treasure trove of practical ecommerce tips, guaranteed to make your DTC game stronger than ever. Nik doesn't just share wins—he breaks down each success into actionable steps with context, tools, and expected outcomes, making his tweets as useful as they are enlightening.

Plus, his newsletter is the ultimate DTC cheat sheet, packed with updates, software tips, and marketing tactics all simplified into a quick five-minute read. It’s the perfect resource for busy DTC pros who want to stay ahead of the curve without losing their sanity!

6. Kamil Sattar - YouTube Ecommerce Influencer

X Account: @kamil_sattar

YouTube: @THEECOMKING

Kamil Sattar, famously known as the Ecom King, is a British entrepreneur with a knack for creating success. He’s the mastermind behind six companies, including Fadcloset, and his dropshipping ventures rake in over $5 million each year.

When it comes to free educational content, Sattar is the go-to guru—especially on YouTube. He’s got everything from product research tips to advertising strategies covered, so get ready to level up your ecom game. Follow him for insights that are as valuable as they are entertaining!

7. Kaleigh Moore - Freelance content writer for top ecommerce SaaS businesses

X Account: @kaleighf

Newsletter: https://www.kaleighmoore.com/newsletter

Linkedin: kaleighmoore

Kaleigh Moore is a go-to expert for SEO-focused content, especially for ecommerce platforms and software companies. Her work shines in top publications like Forbes, Vogue Business, Entrepreneur, and Inc.

On Twitter, she blends ecommerce wisdom, writing tips, and freelancing advice with a sprinkle of humor. Following Kaleigh is like having a backstage pass to the world of impactful writing and ecommerce trends. If you're into scaling content teams or just love a good tip, her feed is a must-follow!

8. Kurt Elster - Shopify Expert, Host of The Unofficial Shopify Podcast

X Account: @kurtinc

Linkedin: https://www.linkedin.com/in/kurtelster/

Kurt Elster is a seasoned ecommerce consultant and Shopify guru since 2012, also known for hosting The Unofficial Shopify Podcast. His feed is a treasure trove for Shopify store owners, offering everything from updates and podcast highlights to tech stack upgrades and easy-to-follow tutorials.

Elster’s engaging content often sparks conversations and helps him discover fresh topics to dive into. If you're looking to elevate your Shopify game, following him might just be your next best move. This is one account that could turn your social media scroll into a serious business boost!

9. Chase Dimond - Ecommerce Email Marketing

X Account: @ecomchasedimond

Instagram: @chasehunterdimond

LinkedIn: in/chasedimond

YouTube: @ChaseDimond

Chase Dimond is an email marketing wizard in the ecommerce world, raking in over $200 million in client email revenue. His strategies have helped businesses achieve jaw-dropping engagement and conversion rates.

For anyone looking to up their email game, Chase is the go-to guru for actionable tips and data-driven insights. Following him could turn your email subscribers from "meh" to "wow!".  Dive into his expert advice and watch your email marketing efforts soar.

10. Gretta van Riel - Founder of SkinnyMeTea

X Account: @grettavanriel

Instagram: @gretta

LinkedIn: in/grettavanriel

Gretta van Riel is a standout figure when it comes to transforming ideas into thriving ecommerce brands. Her brand, SkinnyMeTea, snagged Shopify’s Build-a-Business competition win—talk about a winning recipe!

Since then, she’s gone on to launch even more successful ventures like The 5th and Drop Bottle. With her sharp expertise in influencer marketing, Gretta is a go-to guru for crafting unbeatable ecommerce strategies. If you’re looking for someone who knows how to turn a vision into a viral sensation, Gretta’s your person!

11. Kunle Campbell - Ecommerce Growth Consultant

X Account: @KunleCampbell

Blog: 2xecommerce.com

LinkedIn: in/kunlecampbell

Instagram: @kunlec

Kunle Campbell is a standout ecommerce growth consultant and author. He’s also the voice behind the 2X eCommerce Podcast, where he dishes out expert tips on scaling online businesses like a pro.

With his knack for marketing, conversion rate optimization, and customer strategies, he’s the go-to guru for ecommerce entrepreneurs aiming for sustainable growth. Kunle’s insights are like a treasure map for those looking to navigate the world of online sales. So, if you’re serious about boosting your ecommerce game, his Twitter feed is one you’ll want to follow closely.

12. Noah Kagan - CEO of AppSumo

X Account: @noahkagan

Blog: noahkagan.com

LinkedIn: in/noahkagan

YouTube: @noahkagan

Instagram: @noahkagan

TikTok: @noahkagan

Noah Kagan is a serial entrepreneur and ecommerce guru who’s made quite a splash in the digital world. As the mastermind behind AppSumo and Sumo.com, he's earned a reputation for his innovative take on business growth and marketing strategies. His insights are like gold for anyone looking to level up their ecommerce game.

If you're an entrepreneur itching to scale your business fast, Kagan's content is a must-follow. Think of him as your go-to guide for turning business challenges into opportunities.

13. Harry Dry - Marketing Guru

X Account: @GoodMarketingHQ

Blog: https://marketingexamples.com/

Harry Dry is a marketing maestro with a knack for making complex ideas simple. As the founder of Marketing Examples, he serves up bite-sized, actionable marketing tips that pack a punch. Following Harry is like getting a digital marketing crash course, complete with eye-catching visuals and handy infographics that make learning a breeze.

His straightforward advice is perfect for anyone looking to build, launch, or scale their ecommerce empire. If you're craving inspiration and practical strategies, Harry’s feed is where it’s at! Get ready to turn those marketing dreams into reality.

14. Sara Du - CEO and co-founder of Alloy Automation

X Account: @saraduit

Linkedin: https://www.linkedin.com/in/saradu/

Sara Du, the CEO and co-founder of Alloy Automation, is a top pick for our list of Twitter influencers in 2024. Her innovative company provides cutting-edge automation solutions for ecommerce marketers, and she’s made waves by landing on Forbes’ 30 Under 30 list alongside her co-founder, Gregg Mojica.

Sara offers a treasure trove of insights and personal experiences that are pure gold for anyone in the commerce world. Following her is like getting a daily dose of inspiration and positivity, perfect for anyone needing a lift. Don't miss out—she’s where digital-first commerce meets insightful conversations!

15.  Steven Mellor - Social Media Strategy Expert

X Account: @thestevenmellor

Instagram: @thestevenmellor

Steven Mellor, is an eccommerce influencer who specializes in providing actionable tips on selling products effectively on Instagram and creating engaging e-commerce websites. His insights into the digital marketplace have made him a valuable asset to entrepreneurs and businesses looking to capitalize on the vast potential of online sales channels.

Steven's approach to e-commerce focuses on maximizing visibility and customer engagement through the strategic use of social media and website optimization. With an earned media value of $2,040, his influence is a testament to the effectiveness of his strategies in driving sales and enhancing online business presence.

16. Taylor Holiday - CEO of Common Thread Collective

X Account: @TaylorHoliday

Podcast: https://commonthreadco.com/blogs/ecommerce-playbook

Linkedin: https://www.linkedin.com/in/taylor-holiday-a169b322/

Taylor Holiday, the CEO of Common Thread Collective, is a must-follow for anyone passionate about ecommerce. As the head of an agency dedicated to making clients both profitable and scalable, Taylor dives deep into the metrics and experiments that drive ecommerce success.

If you’re into exploring how different elements of ecommerce fit together like puzzle pieces, his insights are gold. He’s also known for sparking lively discussions with other ecommerce pros, turning complex topics into educational gems for his audience.

Plus, he shares engaging clips and lessons from The Ecommerce Playbook podcast, making him a real treasure trove of ecommerce wisdom.

17. Alex Hormozi - Co-Owner of Skool

X Account: @AlexHormozi

Youtube: https://www.youtube.com/@AlexHormozi

Alex Hormozi is a powerhouse entrepreneur who’s made waves in the fitness and business arenas. As the founder of Gym Launch, he transformed fitness business strategies, and now, with acquisition.com, he’s all about sharing his wisdom. He dives into growth, marketing, and entrepreneurship, making a splash in both the fitness and business worlds.

His insights on sales and entrepreneurship are like a secret weapon for any venture. For a daily dose of motivation and down-to-earth tips, catch him on Instagram or Twitter.

18. Zach Stuck - Founder of Homestead

X Account: @zachmstuck

Zack Stuck is the mastermind behind Homestead, a top-notch growth marketing agency handling over $100M in annual ad spend for eCommerce brands.

If improving your paid acquisition strategy is on your to-do list, Zack is definitely worth a follow. Besides running his agency, Zack has a knack for launching high-performing ecommerce brands on Shopify and Amazon.

Expect to see cutting-edge growth strategies and insider tips that could take your brand to the next level. Following Zack is like having a personal growth guru with a side of marketing magic.

19. Gary Vaynerchuk - Chairman of VaynerX, CEO of VaynerMedia

X Account: @garyvee

YouTube: @garyvee

Instagram: @garyvee

LinkedIn: in/garyvaynerchuk

Gary Vaynerchuk is a true titan in the world of entrepreneurship and social media. With millions of followers on all the major platforms—10 million on Instagram alone—his influence is hard to ignore. From his days as a wine critic to becoming a digital marketing guru, GaryVee's journey is nothing short of inspiring.

His no-nonsense advice on branding and business growth is what sets him apart as a top ecommerce influencer. Whether you're a seasoned pro or a new entrepreneur, GaryVee’s insights are a goldmine of valuable knowledge. Following him is like having a personal business coach who’s always ready with a fresh, engaging tip!

20. Linda Bustos - An ecommerce consultant and author of the Get Elastic Ecommerce Blog

X Account: @lindabustos

Other X Accounts: @ecomillustrated,@edgacentlinda

Linda Bustos is a top-notch ecommerce consultant and the brain behind the Get Elastic Ecommerce Blog. As the founder of Edgacent and the soon-to-launch Ecommerce Illustrated, she's a trusted expert who frequently graces industry events with her insights.

Bustos manages not one, not two, but three Twitter accounts, each brimming with ecommerce news and tips. Her latest venture, Ecommerce Illustrated, offers a refreshing visual take on ecommerce—a delightful escape from the usual info overload.

The Get Elastic Ecommerce Blog, crowned as the #1 Ecommerce blog by PostRank, covers everything from multichannel strategies to web design. If you’re looking for ecommerce expertise, Bustos is your go-to guru!

21. Dianna Allen-Blalock - Founder of TERRA

X Account: @diannamallen

Dianna Allen-Blalock is the visionary behind TERRA, a chic home fragrance brand, and Inventora, a savvy inventory management system for creators and manufacturers. Her feed is like a behind-the-scenes tour of a thriving business, with everything from hitting six figures in 2021 to expanding into a warehouse and prepping for major trade shows.

It's raw, real, and refreshingly authentic—like a business reality show without the drama. If you're looking for a dose of comfort and clarity on your ecommerce journey, Dianna’s updates are like a warm hug for your entrepreneurial soul. Check out her feed for a dose of inspiration that’s both practical and motivational!

22. Joe Spisak - founder and CEO of Fulfill.com

X Account: @joespeezy

Linkedin: https://www.linkedin.com/in/spisakjoe/

Joe Spisak, the founder and CEO of Fulfill.com, is a must-follow for anyone in ecommerce. His digital marketplace helps businesses find the perfect 3PL partner, making logistics as easy as pie. Before launching Fulfill.com, Joe was at the helm of ShipDaddy, a fulfillment solution that was ahead of its time.

Following Joe will inject your feed with top-notch tips for mastering ecommerce logistics and boosting business confidence, all with a dash of his personal flair and growth insights. His advice is not just useful but actionable, and his upbeat tone is seriously contagious. If you’re looking to up your ecommerce game, Joe's blend of expertise and enthusiasm is just what you need.

23. Davie Fogarty - Ecommerce YouTuber & Entrepreneur

X Account: @daviefogarty

YouTube: @DavieFogarty

LinkedIn: in/daviefogarty

Davie Fogarty is not just a multi-million-dollar brand creator but also a star judge on Shark Tank Australia. He’s the mastermind behind over 10 successful consumer brands, including The Oodie, Pup Naps, and Calming Blankets. From bouncing back from business failures to hitting big successes, Davie’s journey proves that resilience and innovation are key in the ecommerce game.

Catch his practical tips and tricks on YouTube—because who wouldn’t want to learn from a guy who knows how to turn a cozy blanket into a sensation!

24. Rand Fishkin - Co-founder of Moz

X Account: @randfish

Linkedin: https://www.linkedin.com/in/randfishkin/

As an online marketing wizard (yep, that's his official title at Moz), Rand Fishkin runs a blog packed with insights on marketing, startups, Moz culture, and even some personal musings. Known for his bold opinions, Fishkin shares engaging content that not only catches his eye but also includes his witty commentary. His tweets are refreshingly candid, yet they exude the authority of a true trendsetter.

But the real gem is his Whiteboard Friday video blog, where he tackles niche online marketing issues with a unique twist—and he’s incredibly entertaining while doing it! If you're not following Fishkin yet, you’re missing out on some seriously fun and informative content.

25. Andrew Youderian - Founder of Ecommerce Fuel

X Account: @youderian

Linkedin: https://www.linkedin.com/in/andrew-youderian-ba74a623/

Andrew Youderian’s journey of bootstrapping for four years makes him relatable to his audience, bringing a personal touch to his business insights. His commentary on business topics is refreshingly human, and he’s known for sharing valuable content and making relevant comments on current events—perfect for breaking up those long entrepreneurial days.

His creation, eCommerceFuel, stands out as an exclusive membership club for successful online store owners. Imagine a community forum where entrepreneurs hash out common challenges and swap insights—it’s like having a brain trust right at your fingertips.

26. Neil Patel - Founder of NPDigital

X Account: @neilpatel

Website: https://npdigital.com/

With his active content and ceaseless activity on social media, Neil Patel serves up a wealth of marketing wisdom every single day. He's not a one-trick pony; Patel covers everything from blogging and branding to SEO and entrepreneurial life.

He’s graced the pages of Forbes and collaborated with big names like Amazon, NBC, GM, and HP. Many consider him one of the top influencers on the web today. While there are plenty of other experts out there, Patel is a must-follow for anyone looking to kickstart their marketing game. If there’s a guru you think we’ve missed, don’t keep it to yourself—after all, sharing is caring!

27. Bill D'Alessandro -  Founder and CEO of Elements Brands

X Account: @BillDa

Website: https://billda.com/

At just 8 years old, he was already a business mogul in the making, selling lemonade on street corners like a mini tycoon. Fast forward to today, and he’s racked up over $100 million in online consumer product sales and exited seven businesses in both DTC and SaaS.

Now, as the CEO of Elements Brands, he’s on a mission to acquire and scale consumer product brands like a pro. He also keeps busy hosting the Acquisitions Anonymous podcast twice a week, because who doesn’t love a good podcast binge?

Through Wild Blue Ventures, he invests and offers consulting to help founders sharpen their financial skills and boost their profits. It’s safe to say, his lemonade stand days are long gone—but his business acumen is still going strong!

Wrapping Up

Ecommerce can feel like a solo journey through a maze, but you don’t have to go it alone! This list of the top 27 influencers on X (formerly Twitter) for 2024 is your map to navigating the ecommerce landscape.

With a whopping 611 million active monthly users, X is a powerhouse for spreading your message and engaging with your audience. So, follow these pros, soak up their wisdom, and watch your ecommerce game level up—because every tweet is a treasure trove of insights waiting to be discovered!