Mobile Marketing for eCommerce Brands

The eCommerce landscape is vastly different than it was even just a few years ago.

Attention spans are shorter, convenience is more important than ever, and any brand with an online presence needs to be all-in on mobile.

This guide explores the essentials of mobile marketing for eCommerce brands in 2025, detailing the significance of mobile commerce and key strategies to help your brand get ahead and make more revenue from mobile shoppers.

Want to boost key metrics such as CVR, AOV and LTV on mobile? Try launching an app. Check out these brands who successfully converted their websites into mobile apps to generate higher customer engagement and retention on mobile.

Introduction to Mobile Marketing for eCommerce

With the rise in smartphone adoption and mobile internet usage, mobile marketing has become a non-negotiable area of focus for eCommerce businesses.

Your mobile marketing strategy is how you use various platforms, tools and tactics to specifically connect with mobile shoppers, and drive higher conversion rates and more sales on mobile devices.

Why Your Mobile Marketing Strategy Matters

Here are the top reasons why prioritizing mobile marketing is crucial for eCommerce brands today:

• As of 2024, over 60% of global eCommerce traffic comes from mobile devices.
• Many customers now prefer shopping on mobile due to convenience and the availability of seamless mobile payment solutions.
• Mobile marketing allows brands to engage users anytime, anywhere.
• A well-executed mobile marketing strategy can lead to higher conversion rates due to personalized and timely interactions.
• Many brands still provide a sub-optimal mobile user experience, leaving significant upside for brands who do it well.

The Rise of Mobile Commerce

Each year, more and more customers are choosing mobile first as their preferred way to shop online (and for some, to shop in general).

Retail mobile commerce sales in the US are rising steadily each year, and are projected to reach more than $850 billion by 2027.

Globally, mobile commerce accounts for over $2 trillion in sales each year, and nearly 60% of all eCommerce sales.

‍

People prefer shopping on mobile because it’s faster, more convenient, and better aligned with modern lifestyles, which revolve heavily around smartphones.

They’re also being driven towards mobile by retailers, who understand that mobile presents more opportunities to engage customers, generate impulse buys, and retain their attention (and business) for longer.

See more key mobile commerce statistics here.

5 Core Elements of Your Mobile Marketing Strategy

Let’s look at the various parts of a well-optimized mobile eCommerce marketing strategy, and what your brand needs to get right to maximize mobile revenue.

Responsive, Mobile-Friendly Website

A mobile-friendly website is table stakes for any business today.

Approximately 60% of all internet traffic worldwide comes on mobile devices. And as we shared earlier, mobile eCommerce has overtaken desktop as the most popular way to shop online.

Your website absolutely must be mobile-friendly. That means it should load fast on mobile, content and layout should adjust for smaller screen sizes, and navigation and other interactive elements (e.g. buttons, input fields) should be easy to use on touch screens.

You could even argue that, in 2025, brands should be designing for mobile first, then adapting this design for desktop, as opposed to the other way around, which makes mobile almost an afterthought.

Checkout Process Optimized for Mobile

Part of building a mobile-friendly website is ensuring your checkout flow is optimized for mobile. But this is so important that it warrants a section for itself.

Your checkout process needs to be fast and mobile-friendly, with minimal friction.

Mobile shoppers value speed and convenience more, so any inefficiencies are more likely to cause a dropoff in conversions.

This is why the average mobile conversion rate for eCommerce stores is less than half of the average conversion rate on desktop.

Here are some things to consider for a well-optimized, mobile-friendly checkout process:

• Minimize steps in your checkout flow.
• Offer guest checkout options.
• Enable autofill for payment details and addresses.
• Display secure payment badges to build trust.
• Integrate with mobile payment solutions, such as Apple Pay, Google Pay, etc.

As your mobile customer base grows, making these improvements to your mobile checkout may result in a significant increase to your bottom line.

Mobile Apps

The most impactful thing you can do to maximize mobile eCommerce revenue (assuming your website is already usable on mobile), is to launch your own mobile app.

Mobile apps provide a better shopping experience for mobile users, leading to 3x higher conversion rates, 4.2x more products viewed per session, and 11-19% higher AOV, depending on the industry.

They’re also optimized for repeat business. Customers are more likely to return to a store and shop multiple times if they download an app, compared to shopping on that store’s mobile website.

Today, no mobile eCommerce strategy is complete without an app. There’s going to be a segment of your customer base who prefer to shop on an app, and giving them the option will result in higher revenue per session, and significantly higher LTV from your app users.

Expense has traditionally been a blocker, but with MobiLoud, it’s now easy and affordable for any brand with consistent revenue to build their own apps.

You simply convert your website into an app, bypassing the need to hire expensive developers and manage a complex and resource-intensive project.

If you don’t have an app yet, make it a priority, and you should see a huge increase in mobile revenue in no time.

Want to see how much you stand to gain from launching a mobile app? Use our eCommerce App Revenue Calculator and get an estimate.

SMS & Push Notifications

Part of your mobile marketing strategy is using mobile-friendly channels to communicate with your audience.

SMS and push notifications are perfect for brands looking to connect with mobile shoppers. They let you get in front of shoppers wherever they are, with high visibility and engagement rates.

Of the two, push notifications are typically the most effective. Mobile push notifications are direct, personal, versatile, and extremely low cost.

You can essentially contact subscribers for free, with messages that they’re unlikely to miss or ignore.

Push is great for promotions, abandoned carts, new product launches, order updates, loyalty program updates, and much more.

“Push notifications are the cheapest and most powerful communication channel we have. We find that users who prefer to interact via an app are more loyal, buy from us more often and spend more time with our content.”
- David Cost, VP of eCommerce & Marketing at Rainbow Shops

SMS has a place in your mobile marketing strategy too, though with a higher cost, you need to be more selective about when you use SMS, compared to push.

One thing to mention is that you really need a mobile app to make full use of push notifications, which is just another reason why it’s so valuable for brands to have an app in 2025.

Learn more about using Push Notifications for eCommerce in this guide.

Mobile Advertising Strategies

Finally, consider how your advertising strategy is geared towards mobile shoppers.

Whether you’re doing social media ads, display ads, or advertising on any other platforms, make sure your ads are optimized for mobile.

Format, media, copy, CTAs all need to work well for users on smaller devices, with shorter attention spans.

When tracking results, make sure you track mobile and desktop separately, so you know if you’re underperforming for users on specific platforms.

Push notifications, again, can be a powerful part of your mobile advertising strategy. You may even want to consider running ads to get people to download your app, at which point you’ll unlock the ability to target them with push notifications for future marketing campaigns.

Boost Engagement, Retention and Revenue from Mobile Shoppers Now

To optimize your mobile eCommerce marketing strategy, start with the fundamentals.

Before anything, you should have a website that’s responsive and optimized for mobile shoppers.

Your checkout should be free of any unnecessary friction, and mobile-friendly.

Once you’ve checked these two boxes, we’d argue the next core pillar for your business is a mobile app.

Mobile apps drive higher conversion rates, higher AOV, and higher LTV from mobile shoppers.

As mobile commerce continues to grow, the value of having your own app grows as well.

Convert Your Site to an App with MobiLoud

MobiLoud makes it easy to launch your own app.

You don’t need to have mobile developers on staff, or invest hundreds of thousands into hiring outside developers.

We do all the work for you, converting everything that already works well for you on your website.

Your app is fully synced with your website, meaning minimal effort to maintain, and full feature parity with your website.

With low cost, overhead and effort required to build and manage your app, it’s an easy, high-ROI play.

Some of our users have seen as much as 53x ROI from converting their website into an app.

Get in touch now to schedule a free consultation, and learn more about how launching a mobile app can take your brand to the next level.