11 High-Impact Newsletters for DTC Ecommerce Leaders
- The best ecommmerce newsletters deliver real operator insights, cutting through generic advice to provide tactical, actionable growth strategies.
- Each newsletter serves a unique purpose, from scaling frameworks (Chew On This) to retention mastery (The Retention Edge) and high-level industry trends (Shopifreaks).
- Staying ahead in DTC requires diverse insights, and subscribing to the right mix of newsletters ensures you're always on top.
Winning in DTC isn’t just about great products. It’s about staying ahead of the curve.
The best operators know that insights, trends, and executional tactics make or break a brand. But let’s be real: not all newsletters are worth your time, attention, or inbox real estate.
We’ve curated the top 11 newsletters that actually deliver value... whether it’s actionable growth strategies, deep dives on emerging trends, or insider playbooks from the best in the game.
If you’re running a DTC brand, scaling an ecom business, or just obsessed with the space, these are the emails you’ll actually look forward to opening.
The Best Ecommerce Newsletters
Operators Newsletter
The Operators Newsletter is an amazing intelligence hub for direct-to-consumer (DTC) brands navigating the complexities of scaling to nine-figure revenues.
Curated by Aaron Orendorff, and featuring content from the likes of Sean Frank (Ridge), Matt Bertulli (Lomi & Pela Case), Mike Beckham (Simple Modern), Cody Plofker (Jones Road Beauty) and Jason Panzer (HexClad), this publication distills hard-won insights from executives behind industry titans into actionable frameworks.
- Content Focus: Hard-won lessons from scaling nine-figure DTC brands, tactical playbooks (e.g., checkout optimization), and breaking consumer news.
- Frequency: Weekly.
- Target Audience: DTC founders, C-suite executives, and operators managing high-growth brands.
- Unique Selling Proposition: Leaked strategies and unfiltered case studies from celebrity-backed brands, offering a rare look at overcoming operational bottlenecks.
- Subscription: Free signup via operatorscontent.com.
The Retention Edge by MobiLoud
From MobiLoud founder Pietro Saccomani, The Retention Edge puts the focus on sustainable growth strategies, interviewing and curating retention and LTV tactics from the world’s top DTC brands.
The Retention Edge Features a free weekly newsletter and podcast, where the team interviews top thought leaders in retention marketing, all with the goal of helping brands drive long-term growth and profitability.
- Content Focus: Retention marketing tactics driven by real examples of what’s really working for successful DTC brands.
- Frequency: Weekly.
- Target Audience: DTC founders and leaders at 7 figure+ brands.
- Unique Selling Proposition: Easily digestible, actionable insights, driven from interviews with DTC, ecommerce and retail leaders.
- Subscription: Free at retentionedge.co
Chew On This
Founded by Ron Shah and Ankit Patel, whose Obvi brand scaled to $90M in five years, Chew On This synthesizes battlefield-tested strategies with forward-looking industry analysis.
Chew On This redefines DTC thought leadership by merging street-level execution insights with boardroom-caliber strategy. For founders committed to profitable scaling in an era of platform uncertainty, its combination of transparency, tactical specificity, and future-proof frameworks makes it indispensable.
- Content Focus: Profitability tactics for scaling DTC brands, including Meta ad structures, influencer programs, and landing page optimization.
- Frequency: Twice weekly.
- Target Audience: Founders aiming to scale beyond $10M–$100M revenue.
- Unique Selling Proposition: Battle-tested frameworks from growing Obvi to $90M in five years, emphasizing capital efficiency and retention.
- Subscription: Free at subscribe.chewonthis.io.
Nik Sharma Newsletter
The Nik Sharma Newsletter is perfect for DTC operators seeking actionable growth strategies. With 100,000+ weekly readers across 45 countries, this publication distills Sharma's decade of experience scaling brands like Hint and Chamberlain Coffee into five-minute tactical briefs.
Nik Sharma’s newsletter cuts through theory with tactical advice, whether it's optimizing TikTok Shops or refining SMS flows. Its brevity and focus on measurable outcomes make it a go-to for time-strapped teams.
- Content Focus: DTC marketing tactics, including customer acquisition, retention, and omnichannel experimentation.
- Frequency: Weekly.
- Target Audience: DTC marketers, investors, and operators seeking executable campaigns.
- Unique Selling Proposition: Actionable five-minute reads from Sharma’s experience leading brands like Hint and VaynerMedia.
- Subscription: Free via Workweek.
DTC Newsletter
The DTC Newsletter is one of the most actionable and widely followed resources for founders, marketers, and operators in the direct-to-consumer space.
Delivered five times weekly, it provides a steady stream of insights drawn from real-world case studies, emerging trends, and tactical advice from industry leaders.
Unlike generic business newsletters, its laser focus on DTC-specific challenges – from customer acquisition to retention strategies – makes it an indispensable tool for brands navigating the complexities of modern ecommerce.
- Content Focus: Global DTC trends, regulatory updates (e.g., tariff changes), and retention strategies like subscription models.
- Frequency: Five times weekly.
- Target Audience: Founders, marketers, and investors tracking real-time industry shifts9.
- Unique Selling Proposition: Combines daily news briefs with podcast interviews (e.g., segmentation tips from retention experts).
- Subscription: Free at directtoconsumer.co.
Eli’s Newsletter
Eli’s Newsletter, created by Eli Weiss (VP Retention Advocacy at Yotpo, previously working at brands such as Jones Road Beauty, OLIPOP and Simulate), focuses on enhancing customer experience and retention strategies for direct-to-consumer brands. Here are some key details about the newsletter:
Eli shares expert insights and actionable strategies aimed at improving customer experience and retention. His newsletter emphasizes practical advice derived from the best practices of successful brands, making it particularly relevant for online sellers and marketers.
- Content Focus: Emotional branding and loyalty-building strategies from top DTC brands.
- Frequency: Weekly (estimated).
- Target Audience: Brand managers and creatives prioritizing customer-centric storytelling.
- Unique Selling Proposition: Curates psychological triggers and UX tweaks that foster brand love, avoiding generic "growth hacking" advice.
- Subscription: Free via eliweisss.com.
Shopifreaks
Shopifreaks is a newsletter tailored specifically for Shopify store owners and eCommerce entrepreneurs looking to stay informed about platform developments and industry trends.
The newsletter provides updates on eCommerce strategies, market trends, and Shopify platform developments. It offers real-world examples and practical advice for implementing new features and optimizing store performance.
- Content Focus: Ecommerce platform updates (Shopify, Amazon, TikTok Shop), funding rounds, and regulatory shifts.
- Frequency: Weekly.
- Target Audience: Ecommerce operators, developers, and executives needing cross-platform insights.
- Unique Selling Proposition: Aggregates fragmented industry news into a single "Morning Brew for ecommerce," praised for comprehensiveness.
- Subscription: Free at shopifreaks.com.
Heroes of Ecommerce
Heroes of Ecommerce, curated by Jason Shepherd, is a newsletter that focuses on improving customer relationships and user experiences in the eCommerce sector.
This newsletter shares actionable insights on enhancing customer relationships, optimizing user experiences, and implementing effective eCommerce strategies. It often features success stories and lessons learned from established eCommerce brands.
- Content Focus: Customer journey optimization and ethical marketing practices.
- Frequency: Weekly (estimated).
- Target Audience: Merchants and marketers prioritizing long-term customer relationships.
- Unique Selling Proposition: Highlights underappreciated "heroes" like fulfillment teams and CX designers.
- Subscription: Free via Substack.
A Better Lemonade Stand
A Better Lemonade Stand is apowerful tool for digital entrepreneurs and DTC professionals seeking actionable strategies to build and scale online businesses.
Founded by Richard Lazazzera, a veteran ecommerce strategist who played a pivotal role in Shopify’s early growth, the newsletter uses his decades of entrepreneurial experience to deliver frameworks that balance tactical execution with long-term vision.
Transitioning from a legacy ecommerce blog to a modern growth hub, A Better Lemonade Stand offers DTC operators a rare blend of street-level tactics and strategic foresight.
Its value proposition, rooted in transparency, toolstack access, and community-driven learning, positions it as essential reading for brands navigating the complexities of digital commerce.
- Content Focus: Emerging tools (e.g., AI workflow builders), viral content strategies, and mental health for entrepreneurs.
- Frequency: Weekly.
- Target Audience: Bootstrapped founders and solopreneurs balancing growth with well-being.
- Unique Selling Proposition: Blends growth hacking (e.g., influencer marketing benchmarks) with founder wellness resources.
- Subscription: Free at abetterlemonadestand.com.
Chase Dimond Email Marketing Newsletter
Chase Dimond is a leading email marketer who has driven over $100M in e-commerce email revenue for brands, and is a highly-regarded thought leader in e-commerce retention marketing.
Chase’s newsletter is considered a gold standard for ecom email marketing. It empowers DTC founders and marketers to build engaged email lists, boost open rates, and increase conversion rates through powerful calls to action.
Readers value the highly actionable tips (often with examples) on loyalty-driven campaigns and revenue optimization, all coming from a practitioner who has perfected what he preaches.
- Content Focus: High-ROI email tactics, including welcome series, segmentation, and cannibalization prevention.
- Frequency: Weekly.
- Target Audience: Ecommerce marketers focused on maximizing CLTV.
- Unique Selling Proposition: Templates and frameworks from Dimond’s experience driving $200M+ in email revenue.
- Subscription: Free at chasedimond.com.
Express Checkout
Express Checkout provides in-depth analysis across CPG, retail, and ecommerce sectors
Founded and led by Nate Rosen, a recognized authority in the CPG industry, Express Checkout offers content grounded in real-world experience. Nate's expertise ensures that the information is both relevant and actionable, providing you with strategies that can be directly applied to your business.
The newsletter features "Checkout Chats," presenting exclusive interviews with industry leaders and innovators. These discussions offer unique perspectives and insights that can inspire and inform your strategic decisions.
Express Checkout is more than just a newsletter; it's a growing community of industry experts, brand builders, and curious consumers. Engaging with this community provides opportunities for networking, collaboration, and shared learning, enriching your professional journey.
- Content Focus: Ecommerce platform updates, product launches, and expert interviews.
- Frequency: Weekly.
- Target Audience: Technical operators and product managers.
- Unique Selling Proposition: Curates niche updates (e.g., Shopify API changes) often overlooked by mainstream outlets.
- Subscription: Free at expresscheckout.co/newsletter.
Stay Sharp: The Newsletters That Keep DTC Operators Ahead
Not all DTC advice is created equal. The best newsletters cut through the noise with real insights from operators who’ve been in the trenches, sharing strategies that actually move the needle.
Whether you’re scaling your first brand or fine-tuning an eight-figure machine, the right mix of newsletters gives you a 360-degree view of what’s working in DTC today.
From tactical growth playbooks to high-level market shifts, each of these newsletters offers something different, so pick based on where your brand is at.
Need scaling frameworks? Grab Chew On This. Looking for macro trends and policy shifts? Shopifreaks has you covered. Want to build a sustainable business on the back of retention marketing? The Retention Edge is for you.
DTC moves fast – subscribe, stay sharp, and turn insights into action.
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