12 Automated Push Notifications That Drive Revenue on Autopilot

Push notifications continue to be the most underrated, underutilized communication and marketing channel there is.

They give businesses a powerful, cheap and efficient way to reach their customers, right on their customers’ mobile devices.

With a greater percentage of people now going mobile-first with how they shop, consume content, or interact with brands in any way, every brand should be looking to utilize mobile-first channels like push notifications.

Part of the power of push notifications is the ability to easily set up automated campaigns, which deliver an incredible ROI because of the minimal cost and effort needed to manage.

Keep reading and we’ll show you some examples of automated push notifications that allow you to drive new revenue and grow your business on autopilot.

Don't have an app yet? Web push notifications are fine, but not nearly as effective as native mobile push notifications sent from an app. Get a free demo to learn how easy it is to turn your website into an app and unlock the full power of push notifications.

12 Automated Push Notification Ideas That Work

You can do some incredible things with push notifications. 

Push gives you a direct line to your customers at just about any time. And with automation, you can set up intuitive workflows and triggered notifications that hit people with the right message, at the right time, to drive key results for your business, such as increased engagement, improved customer experience, and ultimately more sales/revenue.

Here are a number of automated push notifications you can set up and run to generate boatloads of revenue for your brand.

Abandoned Cart Notifications

The biggest opportunity to use automated push notifications to drive revenue is with abandoned cart notifications.

70% of all shopping carts are abandoned. That means for every 10 shoppers who add a product to their cart, only three will actually complete their purchase.

Automated abandoned cart push notifications are an effective way to recover some of this lost revenue, with very little effort and cost.

After a certain amount of time, you send a push notification to the customer reminding them they have products left in their cart.

In many cases, the customer just got distracted and forgot to check out. A simple reminder like this gets them to come back to the app and check out, and you get a ton of revenue that would have otherwise been lost.

MobiLoud apps have abandoned cart notifications built in and ready to go, and some of our users have gotten some amazing results from this feature, in some cases recovering as much as $200,000 in revenue in the space of just 30 days.

Browse Abandonment Notifications

You could also use triggered push notifications to re-engage store visitors who get distracted before adding anything to their cart.

Browse abandonment notifications (sometimes known as funnel abandonment notifications) are triggered when someone spends a significant amount of time browsing a site, app, or page, before going inactive.

A great use for this type of notification is when a user dwells on a particular product page for a while, before navigating away or becoming inactive.

If they were looking at the product for a while, there’s a good chance they’re interested in it, and a subtle push may be enough to get them to go through and make a purchase.

You could also trigger it when a user looks at the same product a number of times, or views a number of related products.

Shipping Updates

Shipping/delivery updates are a common use for automated push notifications. You’ll set up an automation that keeps the customer in the loop with where their order is, such as sending a notification when the delivery status changes (e.g. “picked” to “shipped”).

While shipping updates don’t directly impact revenue (the notification itself isn’t selling anything), they enhance the customer experience, which makes it a lot more likely the customer will come back and buy from you again.

Welcome Notifications

A very simple automated push notification idea is a “welcome” notification sent immediately or soon after the user opts in to push notifications.

The notification could come with a first-time app user discount, an offer for a free gift, or it could simply say “hi” and thank the user for downloading your app and enabling push notifications.

These notifications are effective because, along with extending gratitude towards the user, they condition the user to expect push notifications from your app in the future.

This makes it more likely that they’ll take notice and take action on future notifications, and less likely that they will feel intrusive and cause the user to turn off notifications.

Automatic Re-Engagement Notifications

Keeping app users engaged long-term is a big challenge, and one that automated push notifications can help with.

You can set up a triggered notification to send when a user hasn’t opened your app in a certain length of time (e.g. one or two months).

The notification can give the user a friendly push to open the app, reminding them of the value they’ll get if they do. If you want to sweeten the deal, you could offer an incentive (like a coupon for their next purchase) as well.

Duolingo is the perfect example of this; the app’s constant reminder notifications encourages regular use and increases user retention, all on autopilot.

Loyalty Program Updates

Loyalty programs are a powerful way to drive retention, lifetime value and long-term revenue.

Push notifications go great with loyalty programs. You can set up automated notifications to notify a customer when they earn reward points, and update them with their new points balance.

This keeps the loyalty program top of mind for the customer, increasing their future participation in the program and boosting long-term retention.

Feedback Requests

Push notifications can be set up to automatically ask customers for feedback after they make a purchase.

You might set up a specific length of time after their order has been received to send a push notification to ask for feedback or a review.

You can use this review to provide social proof on your site, and touching base with the customer helps improve the customer experience and increase the chance that they’ll come back and shop again.

Page Visit Triggered Notifications

Automated push notifications can be triggered by a range of different events, including when a customer visits a specific page.

This lets you send very creative, personalized and targeted push notifications. For example, an eCommerce store could send personalized promotions or recommendations related to the page they’re looking at, to increase the chance of a conversion.

In another example, publishers could send a push notification recommending related articles, boosting engagement time and user retention.

Action-Triggered Notifications

You could trigger push notifications to send on many other events that you can identify as key moments in your user or customer’s journey.

Let’s take a budget tracking app as an example. An automatic push notification could be set up when a user creates a new budget, congratulating them and offering some advice for next steps they could take to track their finances further.

A meditation app could send push notifications after a user completes a successful meditation session. A booking app could send push notifications after someone makes a hotel booking through the app, suggesting other things to book (taxi, rental car, nearby attractions).

This kind of notification guides the user along the ideal path that will lead them to becoming a loyal, long-term user, and gives positive reinforcement that encourages them to use the app more.

Communication Updates

With the immediate visibility of push notifications, they’re great for notifying app users of new messages or communications.

From dedicated messaging apps like Messenger and WhatsApp, to apps with messaging features, such as Tinder or Slack, many apps make the user experience significantly more convenient by automatically notifying the user when they have a new message, rather than requiring them to manually open the app to check.

Push notifications can also be used for customer service updates, such as an eCommerce store notifying the customer of a reply to their support ticket.

Alerts

Push notifications are great for urgent and time-sensitive alerts.

Think a banking app sending a balance alert, a flight booking app notifying you that your flight was delayed, or a calendar app notifying you of an event that’s about to start.

All these notifications are automatically triggered by certain events, and greatly improve user experience, giving the user a reason to keep the app installed.

New Content/Breaking News Notifications

Finally, publishers can increase reader engagement and drive views for new articles with automated push notifications.

As we discussed in this article, life is getting progressively more difficult for digital publishers, with declining organic reach and changes to how people consume content.

Push notifications are a great solution – automatic notifications for new articles (you could let readers customize these notifications to fit their interests) and breaking news give you a low-cost, highly effective way to get more eyeballs on your content.

How to Automate Your Push Notifications

With most push notification services, you shouldn’t have too much trouble setting up different kinds of automatic triggers for push notifications.

Look at the list of notifications above and think about what kind of automatic notifications might make sense for your app.

With eCommerce apps, for example, there are a number of triggers (shipping updates, feedback requests, abandoned cart notifications) which make a lot of sense to create.

Services like Klavyio make it extremely easy to pull in data and events from your store and use them to set up push notification triggers.

Once set up, regularly check on your push notification campaigns to analyze their performance, and see if you might be able to make changes (i.e. adjusting the copy, or changing the timing) to get more engagement and improve results.

If you’re intrigued by the potential of what you can do with automated push notifications, but you don’t already have an app (or you do, but maintaining your app or setting up push notifications is too cumbersome), read on below to learn how to build an amazing app for minimal effort and expense.

Use MobiLoud to Build an App and Drive Engagement on Autopilot

If your business is only, and you’ve got a website that works well on mobile, creating a mobile app and unlocking the power of push notifications is easy with MobiLoud.

MobiLoud is a full service to convert websites into mobile apps. Our team of experts takes your website, complete with all its features, quirks and optimizations, and uses it to build native mobile apps that are completely synced with your website.

It’s a fully done-for-you experience, but with none of the time investment, cost and overhead of traditional app development.

All the mobile-specific features you need, including push notifications, come built in, out of the box.

We’ve helped more than 2,000 businesses build apps over the course of over 10 years, including high-revenue eCommerce stores, digital publishers, web apps and more.

Click here to learn more about what we do and how we help you grow into a mobile-first world, without massive capital or overhead.

If you’d like to discuss your project with one of our app experts, and get a free preview of what your site can look like as an app, book a free, personalized demo now.