Convert Your Personal Finance Website Into a Mobile App: Increase User Retention and Return Traffic

For consumer-focused personal finance apps, having a mobile app is no longer a luxury. It's a necessity.

People want to get advice, consume content and manage their money on the go, whether it's checking their bank balance, tracking expenses, or setting financial goals.

In this article, we’re going to show you an easy, fast, and affordable way for you to create a mobile app for your personal finance website. We’ll explain why you should launch an app and give you a walkthrough on how you can do it.

Ready to dive deeper? Book a free demo now and get a walk through the process, plus a free preview of your site as a mobile app!

Why Your Personal Finance Website Should Have a Mobile App

Developing a mobile app for your personal finance website is a powerful way to keep users engaged and ensure they keep coming back.

Let’s explore how a mobile app can boost user retention and drive return traffic for your personal finance platform.

1. Always-On Convenience

One of the most obvious advantages of a mobile app is the convenience it provides. People don’t always have time to sit down at a computer to check their finances. With a mobile app, they can access your platform anytime, anywhere. Whether it’s making a quick budget adjustment while waiting in line or reviewing their spending history on a commute, the app keeps your platform within arm’s reach.

This convenience factor is key to retaining users. When they can easily access and interact with your platform on their own schedule, they’re far more likely to stick with it. The more seamless and effortless the experience, the more likely users will keep coming back.

2. Personalized Financial Insights Keep Users Engaged

A mobile app allows for a more personalized experience, which is crucial for keeping users engaged over the long term. With a finance app, you can provide tailored insights and recommendations based on users’ spending habits, savings goals, and even investment preferences.

For example, if a user tends to spend a lot on dining out, the app could suggest ways to cut back or recommend a savings challenge. Push notifications can remind users of upcoming bills or suggest ways to stay on track with their financial goals. When users feel that your platform understands their unique financial situation, they’re more likely to stick with it and continue using the app to manage their money.

3. Real-Time Notifications and Alerts

Real-time notifications are one of the most effective tools for increasing retention and driving return traffic. In the context of personal finance apps, notifications can remind users of important financial events, like a bill due date, low account balance, or an investment opportunity. These real-time alerts keep users engaged with the app, ensuring they don’t miss important actions that could affect their finances.

These notifications not only bring users back to the app, they also build trust. Users rely on your app to help them stay on top of their finances, which strengthens their connection to your platform. The more value they get from these notifications, the more likely they are to keep using the app regularly.

4. Simple, Intuitive User Interface

Nothing drives users away faster than a complicated app. A well-designed mobile app that is simple and intuitive keeps users coming back. When users can easily navigate the app, track their spending, and manage their accounts without frustration, they’re more likely to stay loyal.

A clean, easy-to-use interface also enhances the user experience, making it more enjoyable to use the app daily or even multiple times a day. When managing money feels easy and efficient, users will naturally return to the app over and over again.

5. Engagement Features: Gamification and Rewards

Who said personal finance has to be boring? A mobile app opens the door to introducing fun engagement features like gamification or rewards. For example, you could include features that reward users for meeting savings goals or challenge them to a “no spend” week. By turning personal finance into an interactive experience, you can make managing money more engaging.

These types of features not only make the experience more fun but also encourage users to keep returning to the app to participate in challenges or unlock rewards. When users feel they’re achieving something or being rewarded for positive financial behavior, they’re more likely to stay loyal to your platform.

6. Building Trust Through Data Security

When it comes to personal finance, trust is everything. Users want to feel confident that their financial data is safe. A mobile app allows you to offer top-tier security features, like biometric login (fingerprint or facial recognition), two-factor authentication, and secure data encryption. By emphasizing security within your app, you build trust with users.

This trust is a major factor in retention. When users feel their data is protected, they’re far more likely to stay with your platform and continue using it to manage their finances. Security-focused notifications, like alerts for unusual spending or login attempts, can also drive users back to the app and keep them engaged.

Wrapping It Up

Developing a mobile app for your personal finance platform isn’t just about offering convenience. It’s about driving long-term user retention and increasing return traffic.

By providing personalized insights, real-time notifications, and a simple, intuitive interface, you can keep users engaged and loyal. Add in fun engagement features like gamification, and you’ve got a recipe for success. Plus, by prioritizing data security, you can build the trust needed to keep users coming back for more.

In today’s digital world, having a mobile app is key to growing and maintaining your user base. It’s not only about keeping up with the competition, it’s about making sure your platform becomes an essential part of your users’ financial lives.

How to Build a Mobile App For Your Personal Finance Platform

You’re probably sold on those benefits but now, you’re thinking that you don’t have the money and expertise to spend on developing a mobile app.

That’s understandable. But did you know that you don’t really need hundreds of thousands of dollars or even mobile app development experience to create an app?

As long as your personal finance website is live, responsive and optimized for the mobile web, you can simply convert it into a mobile app with MobiLoud.‍

How Does It Work?

MobiLoud is a service that converts websites to fully-functional, native mobile apps.

It works with any tech stack, whatever framework, CMS, website builder your business uses. It’s a fully-managed service, and unlike no-code app builders, your mobile app will retain all the features of your web app.

Your mobile app will be fully synced with your web app; you only have one codebase to manage, and whenever you want to make a change to the mobile app all you need to do is make that change in your web app, and both platforms update simultaneously.

The MobiLoud team does everything for you; from building the app, to testing it, to updates and maintenance. We're your app development team; you continue managing your website, as you already do, while we take care of anything app-related.‍

Get Started and Launch Your Personal Finance App Today

By using MobiLoud you can focus on what you know - your website - and let us handle the mobile app development for your personal finance app.

Here’s a step by step process on how you can develop and launch your app with MobiLoud:

1. Book Your Free Consultation & App Preview

Star by booking a call with one of our team of experts.

We’ll show you a working preview of your site as an app, walk you through exactly what we’ll do to create your app, answer any questions you have and take in any custom requirements you have.

2. Hand It Over to Our Team

Next, choose a plan - there are no long-term commitments, no hidden fees and we don’t take a cut of your app’s profits. Our plans start from just $299 per month. From there, we take care of all the technical steps to bring your app to life, using native code in combination with your web code to build high-quality mobile apps, fully paired with your website.

3. Test Your App

In a couple of weeks, the first version of your app will be ready for testing. We do our own testing and QA, but you’ll also have an opportunity to test your app and get back to us with any feedback, suggestions or change requests based on your experience.

4. Let Our Team Put the Finishing Touches On Your App

We’ll go ahead and put your feedback into action and ship the final version of your app, ready for launch.

We’ll also handle everything to do with the app store submission process, using our experience with the process to ensure your app will be approved and listed in the Apple App Store and Google Play Store in no time.

With little to no time investment required, a low upfront cost, and minimal cost and effort to maintain, you’ll get all the benefits of getting your personal finance app in the app stores and increasing user retention and return traffic from your existing users.‍

Create Your Personal Finance App With MobiLoud Today

Ready to see your personal finance app in action? Want to learn more about how MobiLoud can help? 

Book a demo now and check out what we can do for you. We’ll show you how easy the process is and how fast your personal finance app can go live.