What Salesforce B2B Commerce teams actually need to know
An app channel for Salesforce B2B Commerce brands, without the storefront rebuild
The question is not whether a mobile app makes sense for your Salesforce B2B Commerce storefront. It is how to launch one without spending half a million a year on a separate mobile team, or rebuilding the entitlements, contract pricing, and approval workflows your Salesforce admin and SI partner have already wired into the site.
Apps and push are a proven retention channel for B2B
Email open rates have fallen for years, and the promotions folder eats a large share of what does get delivered. SMS works but carries TCPA-style compliance overhead, costs that scale with volume, and a customer-experience cap before opt-outs climb. For enterprise Salesforce B2B Commerce brands selling into recurring B2B accounts with negotiated pricing and approval workflows, the retention-channel ceiling sits well below where it used to.
Mobile apps change the shape of the channel. An icon on the home screen, persistent login on the buyer's company account, push notifications direct to the lock screen, and the install itself as a signal of your highest-value buyers. Push reaches the buyer where email and SMS cannot, and app users are already opted in by definition.
For Salesforce B2B Commerce specifically, that means quote approvals, order status, and reorder reminders land where the buyer actually looks during the workday, not in an unread email.
Across the ecommerce category, app users convert at 3-7x mobile web rates, spend 10-50% more per order, and deliver roughly 3x the lifetime value. MobiLoud's own enterprise roster shows the same pattern on adjacent Salesforce platforms: John Varvatos on Salesforce Commerce Cloud generates 10x revenue per app user vs mobile web, 12x more sessions per user, 4x higher purchase rate, and 10% higher AOV. Modere on BigCommerce Enterprise shipped a multilingual app across 10 markets in four weeks during a platform migration. Tadashi Shoji on Magento drives 18% of total online revenue through the app, with 10x revenue per app user.
Every other path rebuilds your storefront from scratch
The other routes to a Salesforce B2B Commerce mobile app all ask the same thing: rebuild your storefront in a separate codebase. Custom native (Swift, Kotlin, React Native) means replicating your entitlements, contract pricing, and approval workflows in a different language, on a different release cycle. The rest of your stack, including quote flows, cross-cloud integrations, Apex customizations, and AppExchange tooling, comes along for the ride.
The team then carries the duplicated work going forward: every entitlement update, contract pricing change, and Lightning Web Components release ships twice.
Salesforce's own mobile strategy points in a different direction. The Agentforce play is conversational commerce over WhatsApp: guided shopping through messaging, chatbot-driven purchasing, AI-assisted reordering. That works for certain repetitive transactional scenarios. It is not a branded native app in the App Store and Google Play. Your buyers cannot download your app from the App Store, browse your catalog on the train, place an order with two taps, or get a push notification when their quote is approved. Agentforce and a native app solve different problems and live alongside each other.
The cost is real (in-house mobile teams run $500K-$1M+/year fully loaded for an enterprise Salesforce B2B Commerce build; agencies $500K-$1M+/year), but the deeper problem is the duplication itself. You are not paying for a mobile app; you are paying to maintain a second version of your Salesforce B2B Commerce storefront, separate from the first one, with its own release cycle, its own QA, and its own integration mappings to every Salesforce cloud.
Your stack stays the source; our team owns the iOS and Android side
MobiLoud is the combination of a native platform and a service team. The platform bridges your live Salesforce B2B Commerce storefront to an iOS and Android app and brings the features a native app needs built in: push notifications via OneSignal or Klaviyo, deep links into any product, account page, or quote, persistent login on the buyer's company account, native navigation, smart banners, in-app payments, and analytics tied into GA4, Firebase, or Triple Whale. The native integrations you would otherwise build once-per-app are built into the platform once.
Together, your existing Salesforce B2B Commerce storefront plus our platform is a custom mobile app experience, built on the storefront you already operate, not a second one you rebuild from scratch. Account entitlements, contract pricing, and approval workflows show up in the app automatically. The rest of your stack, including cross-cloud integrations, Apex customizations, and AppExchange tooling, comes along. Whether you are on the Growth or Advanced edition, the app reads from whatever your live storefront serves.
Your Salesforce admin and SI partner build for the app the way they build for the site: Apex, Lightning Web Components, B2B Commerce configurations, approval workflows, all on the release cycle they already run. Our team guides on the app-specific patterns and applies direct customizations to the app experience when something needs to look or behave differently in the app. The native SDK integrations that come up infrequently (loyalty, attribution, custom analytics, ERP-side workflows) we handle from our side, and we run the iOS and Android operational track: builds and submissions under your developer accounts, OS update cycles, certificate renewals, and store policy.
"The app's been invaluable to us. The cost we're paying versus what we're getting back is tenfold."
Nick Barbarise, Director of IT at John Varvatos, on running their Salesforce Commerce Cloud mobile app on MobiLoud. The closest analog on the Salesforce ecosystem: an enterprise commerce build with deep cross-cloud integrations, app live and operating alongside the existing Salesforce-powered storefront.
After launch is where the channel actually compounds
We are focused on the results we see enterprise customers achieve regularly. The launch playbook is where we start: install prompts on your storefront, smart banners on mobile web, QR codes in catalogs and at trade show or event touchpoints, email announcements to your existing B2B account base, sales rep outreach to push the app to high-value buyers, and an app-user incentive to drive the first wave of installs. The push strategy gets built into the integration we set up (quote approvals, order status, reorder reminders, contract renewal alerts, back-in-stock, promotional campaigns), all running directly in your existing Klaviyo or OneSignal account.
On Enterprise, your customer success manager runs monthly performance checkpoints against peer enterprise B2B brands, builds analytics dashboards on the app channel, reviews what is working in the category, and proposes what to try next. The push strategy gets refined as the channel grows, and scoped native SDK integrations come online as your roadmap needs them.
MobiLoud has served 2,000+ brands. The results above are not exceptional. They are what the channel delivers when it is launched and run properly. The fastest way to know whether it works for your Salesforce B2B Commerce storefront is the free preview: we build a working version of your Salesforce B2B Commerce mobile app from your live storefront in roughly 5 to 7 working days, so you can see exactly how it looks and feels before you commit to anything.