What Mirakl marketplace teams actually need to know
An app channel for Mirakl marketplaces, without the storefront rebuild
Apps and push are now one of the highest-engagement retention channels in ecommerce, and the marketplaces using them well are pulling repeat buyer activity and seller engagement out of a channel email and SMS cannot reach the same way. The question is not whether a mobile app makes sense for your Mirakl-powered marketplace. It is how to launch one without rebuilding the storefront you have already invested in across your ecommerce platform and Mirakl integration.
Push reaches customers where email and search cannot
Email open rates have fallen for years, and the promotions folder eats a large share of what does get delivered. SMS works but carries TCPA-style compliance overhead, costs that scale with volume, and a customer-experience cap before opt-outs climb. For marketplaces with thousands of SKUs across dozens or hundreds of sellers, the retention-channel ceiling sits well below where it used to.
Mobile apps change the shape of the channel. An icon on the home screen, persistent login, push notifications direct to the lock screen, and the install itself as a signal of your best buyers and most active sellers. Push reaches the customer where email and SMS cannot, and app users are already opted in by definition. For Mirakl-powered marketplaces, the same channel handles both sides: new seller launches, flash sales across categories, back-in-stock pings on wishlisted items, seller payout confirmations, and order updates.
Across the ecommerce category, app users convert at 3-7x mobile web rates, spend 10-50% more per order, and deliver roughly 3x the lifetime value. MobiLoud does not yet have a named marketplace operator in the public roster; the same retention pattern shows up across the broader enterprise roster on adjacent platforms: John Varvatos on Salesforce Commerce Cloud generates 10x revenue per app user vs mobile web. Tadashi Shoji on Magento drives 18% of total online revenue through the app, with 10x revenue per app user vs mobile web. Modere on BigCommerce Enterprise shipped a multilingual app across 10 markets in four weeks during a platform migration. Pharmazone drives 63% of online revenue through the app, with abandoned cart push converting at 22%.
Every other path rebuilds your marketplace from scratch
The other routes to a Mirakl mobile app all ask the same thing: rebuild your storefront in a separate codebase. Custom native (Swift, Kotlin, React Native) means replicating every Mirakl seller workflow, every catalog enrichment rule, every commission tier, every payment-split flow, every Mirakl Connect content surface, every Mirakl Ads placement, and every B2B and B2C marketplace integration your team has wired in. All in a different language, on a different release cycle, and against two separate API surfaces (your ecommerce platform plus Mirakl Marketplace Platform). The team then carries the duplicated work going forward: every new seller, every commission tweak, every promotion, every payout flow change, and every policy update ships twice.
The cost is real (in-house mobile teams run $500K-$1M+/year fully loaded for an enterprise marketplace build; agencies $500K-$1M+/year), but the deeper problem is the duplication itself. You are not paying for a mobile app; you are paying to maintain a second version of your marketplace, separate from the first one. And marketplace logic is harder to duplicate than a single-vendor storefront, because the seller side moves as fast as the buyer side.
Your stack stays the source; our team owns the iOS and Android side
MobiLoud is the combination of a native platform and a service team. The platform bridges your live Mirakl-powered marketplace to an iOS and Android app and brings the features a native app needs built in: push notifications via OneSignal or Klaviyo, deep links into any product or seller page, persistent login, native navigation, smart banners, in-app payments, and analytics tied into GA4, Firebase, or Triple Whale. The native integrations you would otherwise build once-per-app are built into the platform once.
Together, your existing marketplace plus our platform is a custom mobile app experience, built on the marketplace you already operate, not a second one you rebuild from scratch. Every new seller onboarded, every catalog enrichment update, every commission rule change, every payment-split tweak, Mirakl Connect content surface, Mirakl Ads placement, and marketplace promotion that ships on the web shows up in the app automatically. Whether your ecommerce platform is Salesforce Commerce Cloud, Adobe Commerce, SAP Commerce, Commercetools, or a custom build, the app is frontend-agnostic and reads from whatever you already run.
Your marketplace team builds for the app the way they build for the platform: theme code, seller-facing tools, catalog enrichment workflows, payment-split logic, all on the release cycle they already run. Our team guides on the app-specific patterns and applies direct customizations to the app experience when something needs to look or behave differently in the app. The native SDK integrations that come up infrequently (a barcode scanner for sellers, a native ID-verification SDK, custom analytics) we handle from our side, and we run the iOS and Android operational track: builds and submissions under your developer accounts, OS update cycles, certificate renewals, and store policy.
"In a very short amount of time, you got it up, you got it live in the app store."
Modere, a single-seller multi-market brand on BigCommerce Enterprise, on shipping a multilingual app across 10 markets and 7 languages in roughly four weeks. The multi-market pattern transfers to marketplace operators with similar regional complexity.
After launch is where the channel actually compounds
We are focused on the results we see ecommerce customers achieve regularly. The launch playbook is where we start: install prompts on your site, smart banners on mobile web, QR codes, email announcements to your existing buyer base and your seller base, and an app-user incentive to drive the first wave of installs on both sides. The push strategy gets built into the integration we set up (new seller launches, new listing alerts on saved searches, back-in-stock pings, abandoned cart recovery, seller payout confirmations, order and shipping updates), all running directly in your existing Klaviyo or OneSignal account.
On Enterprise, the work does not stop at setup. Your customer success manager runs monthly performance checkpoints against peer marketplaces, builds analytics dashboards on buyer and seller activity, reviews what is working in the category, and proposes what to try next. The push strategy gets refined as the channel grows, and scoped native SDK integrations come online as your roadmap needs them.
MobiLoud has served 2,000+ brands. The results above are not exceptional. They are what the channel delivers when it is launched and run properly. The fastest way to know whether it works for your business is the free preview: we build a working version of your Mirakl mobile app from your live marketplace in roughly 5 to 7 working days, so you can see exactly how it looks and feels before you commit to anything.