What Intershop teams actually need to know
An app channel for Intershop brands, without the storefront rebuild
The question is not whether a mobile app makes sense for your Intershop store. It is how to launch one without spending six figures on an SI engagement, hiring a mobile team alongside your Intershop engineers, or rebuilding the storefront you have already invested years in.
Apps and push are a proven retention channel for B2B
Email open rates have fallen for years, and the promotions folder eats a large share of what does get delivered. SMS works but carries TCPA-style compliance overhead, costs that scale with volume, and a customer-experience cap before opt-outs climb. For enterprise Intershop merchants selling into recurring B2B accounts across the EU and beyond, the retention-channel ceiling sits well below where it used to.
Mobile apps change the shape of the channel. An icon on the home screen, persistent login on the buyer's company account, push notifications direct to the lock screen, and the install itself as a signal of your highest-value buyers and recurring B2B customers. Push reaches the buyer where email and SMS cannot, and app users are already opted in by definition. For Intershop specifically, that means order status, reorder reminders, quote and RFQ updates, and back-in-stock alerts land where the buyer actually looks during the workday.
Across the ecommerce category, app users convert at 3-7x mobile web rates, spend 10-50% more per order, and deliver roughly 3x the lifetime value. MobiLoud's own roster shows the same pattern on adjacent enterprise platforms: Tadashi Shoji on Magento drives 18% of total online revenue through the app, with 10x revenue per app user vs mobile web. John Varvatos on Salesforce Commerce Cloud generates 10x the revenue per app user vs mobile web. Modere on BigCommerce Enterprise shipped a multilingual app across 10 markets in four weeks during a platform migration. Pharmazone drives 63% of online revenue through the app.
Every other path rebuilds your Intershop storefront from scratch
The other routes to an Intershop mobile app all ask the same thing: rebuild your storefront in a separate codebase. Custom native (Swift, Kotlin, React Native) means replicating every REST API integration, customer-group catalog, customer-specific price list, B2B Suite workflow, approval chain, quote and RFQ flow, SPARQUE.AI configuration, Order Management binding, SAP Integration Hub connection, and PWA Kit or legacy storefront customization, all in a different language and on a different release cycle. The team then carries the duplicated work going forward: every catalog change, every price list update, every B2B configuration tweak, every ImpEx import ships twice.
The cost is real (in-house mobile teams run $500K-$1M+/year fully loaded; SI partners $500K-$1M+/year, with enterprise-grade builds exceeding $1M), but the deeper problem is the duplication itself. You are not paying for a mobile app; you are paying to maintain a second version of your Intershop storefront, separate from the first one. The Angular PWA that ships standard with Intershop is a legitimate piece of technology, but it does not put a real iOS or Android app in the App Store or Google Play, and adoption among buyers who default to native apps for every other business tool tends to be low.
Your stack stays the source; our team owns the iOS and Android side
MobiLoud is the combination of a native platform and a service team. The platform bridges your live Intershop storefront to an iOS and Android app and brings the features a native app needs built in: push notifications via OneSignal or Klaviyo, deep links into any product, account page, or quote, persistent login on the buyer's company account, native navigation, smart banners, in-app payments, and analytics tied into GA4, Firebase, or Triple Whale. The native integrations you would otherwise build once-per-app are built into the platform once.
Together, your existing Intershop storefront plus our platform is a custom mobile app experience, built on the storefront you already operate, not a second one you rebuild from scratch. Every PWA Kit component, Angular storefront template, Order Management workflow, SAP Integration Hub connection, SPARQUE.AI search and recommendations setup, B2B Suite account hierarchy, customer-specific price list, ImpEx-loaded configuration, and SI-built customization that ships on the site shows up in the app automatically.
Your Intershop team builds for the app the way they build for the site: Angular, PWA Kit, REST API extensions, B2B workflows, all on the release cycle they already run. Our team guides on the app-specific patterns and applies direct customizations to the app experience when something needs to look or behave differently in the app. The native SDK integrations that come up infrequently (custom payments, native analytics, a POS or sales rep bridge) we handle from our side, and we run the iOS and Android operational track: builds and submissions under your developer accounts, OS update cycles, certificate renewals, and store policy.
"In a very short amount of time, you got it up, you got it live in the app store."
Modere, on shipping a multilingual app on MobiLoud during their BigCommerce Enterprise replatform. The closest analog to an Intershop migration: a global B2C and B2B brand running 7 languages and 10 markets, app live in 4 weeks with zero customer complaints during the migration.
After launch is where the channel actually compounds
We are focused on the results we see Intershop customers achieve regularly. The launch playbook is where we start: install prompts on your site, smart banners on mobile web, QR codes in catalogs and at trade show or event touchpoints, email announcements to your existing B2B account base, sales rep outreach to push the app to high-value buyers, and an app-user incentive to drive the first wave of installs. The push strategy gets built into the integration we set up (abandoned cart, back-in-stock, drops, order and shipping updates, B2B order status changes, quote and RFQ updates, contract renewal reminders, promotional campaigns), all running directly in your existing Klaviyo or OneSignal account.
On Enterprise, the work does not stop at setup. Your customer success manager runs monthly performance checkpoints against peer enterprise B2B merchants, builds analytics dashboards on the app channel, reviews what is working in the category, and proposes what to try next. The push strategy gets refined as the channel grows.
We have done this 2,000+ times across the ecommerce category. The results above are not exceptional. They are what the channel delivers when it is launched and run properly. The fastest way to know whether it works for your Intershop storefront is the free preview: we build a working version of your Intershop mobile app from your live storefront in roughly 5 to 7 working days, so you can see exactly how it looks and feels before you commit to anything.