What BetterCommerce teams actually need to know
An app channel for BetterCommerce brands, without the storefront rebuild
The question is not whether a mobile app makes sense for your BetterCommerce brand. It is how to launch one without rebuilding the composable storefront you have already invested in.
Push reaches customers where email and search cannot
Email open rates have fallen for years, and the promotions folder eats a large share of what does get delivered. SMS works but carries TCPA-style compliance overhead, costs that scale with volume, and a customer-experience cap before opt-outs climb. For enterprise brands leaning on email as the only repeat-order engine, the retention-channel ceiling sits well below where it used to.
Mobile apps change the shape of the channel. An icon on the home screen, persistent login, push notifications direct to the lock screen, and the install itself as a signal of your best customers. Push reaches the customer where email and SMS cannot, and app users are already opted in by definition.
Across the ecommerce category, app users convert at 3-7x mobile web rates, spend 10-50% more per order, and deliver roughly 3x the lifetime value. MobiLoud's enterprise roster shows the same pattern on composable and headless stacks: John Varvatos delivers 10x revenue per app user against the same brand's mobile web on Salesforce Commerce Cloud. Junior Couture, also on SFCC, sees roughly 50% of peak-season revenue come from the 5% of users who install the app. Modere shipped a multilingual app on BigCommerce Enterprise across 7 languages and 10 markets in 4 weeks. The pattern carries across composable and headless stacks because it is about the channel, not the platform.
Every other path rebuilds your storefront from scratch
The other routes to a BetterCommerce mobile app all ask the same thing: rebuild your composable storefront in a separate codebase. Custom native (Swift, Kotlin, React Native) means replicating every Next.js route, every Storefront and PIM API call, every OMS fulfillment rule, every promotions engine campaign, every CMS edit, every A/B test, every Recommender output, and every B2BConnect flow your team has wired in, in a different language and on a different release cycle. The team then carries the duplicated work going forward: every catalog change, every promotion, every CMS edit, every B2B rule ships twice.
The cost is real (in-house mobile teams run $500K-$1M+/year fully loaded; agencies $500K-$1M+/year), but the deeper problem is the duplication itself. You are not paying for a mobile app; you are paying to maintain a second version of your storefront, separate from the composable one your team chose for a reason.
Your stack stays the source; our team owns the iOS and Android side
MobiLoud is the combination of a native platform and a service team. The platform bridges your live BetterCommerce storefront to an iOS and Android app and brings the features a native app needs built in: push notifications via OneSignal or Klaviyo, deep links into any product or category, persistent login, native navigation, smart banners, in-app payments, and analytics tied into GA4, Firebase, or Triple Whale. The native integrations you would otherwise build once-per-app are built into the platform once.
Together, your existing BetterCommerce storefront plus our platform is a custom mobile app experience, built on the composable storefront you already operate, not a second one you rebuild from scratch. Every Next.js route, every Storefront API call, every PIM merchandising update, every OMS rule, every promotions engine campaign, every CMS edit, every A/B test variant, every Recommender output, and every B2BConnect flow that ships on the web shows up in the app automatically.
Your composable team builds for the app the way they build for the storefront: same Next.js framework, same Storefront and PIM APIs, same release cycle they already run. Our team guides on the app-specific patterns and applies direct customizations to the app experience when something needs to look or behave differently in the app. The native SDK integrations that come up infrequently (custom payments, native analytics, a POS bridge) we handle from our side, and we run the iOS and Android operational track: builds and submissions under your developer accounts, OS update cycles, certificate renewals, and store policy.
"The app's been invaluable to us. The cost we're paying versus what we're getting back is tenfold."
Nick Barbarise, Director of IT at John Varvatos, on running a luxury fashion mobile app powered by their Salesforce Commerce Cloud storefront.
After launch is where the channel actually compounds
We are focused on the results we see enterprise customers achieve regularly. The launch playbook is where we start: install prompts on your site, smart banners on mobile web, QR codes, email announcements to your existing customer base, and an app-user incentive to drive the first wave of installs. The push strategy gets built into the integration we set up (abandoned cart, back-in-stock, promotions engine campaigns, B2B reorder prompts), all running directly in your existing Klaviyo or OneSignal account.
On Enterprise, the work does not stop at setup. Your customer success manager runs monthly performance checkpoints against peer composable and B2B enterprise brands, builds analytics dashboards on the app channel, reviews what is working in the category, and proposes what to try next. The push strategy gets refined as the channel grows.
MobiLoud has served 2,000+ brands. The results above are not exceptional. They are what the channel delivers when it is launched and run properly. The fastest way to know whether it works for your business is the free preview: we build a working version of your BetterCommerce mobile app from your live storefront in roughly 5 to 7 working days, so you can see exactly how it looks and feels before you commit to anything.