What Miva teams actually need to know
An app channel for Miva brands, without the storefront rebuild
The question is not whether a mobile app makes sense for your Miva store. It is how to launch one without rebuilding the storefront you have already invested in across B2B accounts, customer-specific pricing, MivaScript modules, and your Miva Connect integrations.
Push reaches customers where email and search cannot
Email open rates have fallen for years, and the promotions folder eats a large share of what does get delivered. SMS works but carries TCPA-style compliance overhead, costs that scale with volume, and a customer-experience cap before opt-outs climb. For mid-market Miva brands leaning on email and SMS as the only repeat-purchase engines, the retention-channel ceiling sits well below where it used to.
Mobile apps change the shape of the channel. An icon on the home screen, persistent login, push notifications direct to the lock screen, and the install itself as a signal of your best customers, B2B accounts, and repeat buyers. Push reaches the customer where email and SMS cannot, and app users are already opted in by definition.
Across the ecommerce category, app users convert at 3-7x mobile web rates, spend 10-50% more per order, and deliver roughly 3x the lifetime value. The ecommerce brands MobiLoud has shipped apps for show the same pattern: PetShop.co.uk, running on Oracle NetSuite SuiteCommerce with B2B accounts and subscription flows, drove 10% of total store revenue through the app in the first month after launch. John Varvatos on Salesforce Commerce Cloud generates 10x revenue per app user vs mobile web. Tadashi Shoji on Magento drives 18% of total online revenue through the app. Pharmazone runs 63% of online revenue through the app, with abandoned cart push converting at 22%.
Every other path rebuilds your storefront from scratch
The other routes to a Miva mobile app all ask the same thing: rebuild your storefront in a separate codebase. Custom native (Swift, Kotlin, React Native) means replicating every MivaScript module, every custom field, every account-specific catalog and customer-specific price, every B2B workflow, every ReadyTheme tweak and page builder layout, and every Miva Connect tie-in your team has wired into the storefront, all in a different language and on a different release cycle. The team then carries the duplicated work going forward: every promotion, price tier change, account update, MivaScript revision, and platform version upgrade ships twice.
The cost is real (in-house mobile teams run $500K-$1M+/year for a mid-market Miva build; agencies $500K-$1M+/year), but the deeper problem is the duplication itself. You are not paying for a mobile app; you are paying to maintain a second version of your Miva storefront, separate from the first one. If you run a headless Miva setup on top of the JSON API, MobiLoud reads from your live frontend the same way it reads from any Miva storefront. Headless is a website-frontend choice; it does not give you a real native app on its own.
Your stack stays the source; our team owns the iOS and Android side
MobiLoud is the combination of a native platform and a service team. The platform bridges your live Miva storefront to an iOS and Android app and brings the features a native app needs built in: push notifications via OneSignal or Klaviyo, deep links into any product or account-specific catalog, persistent login for B2B buyers, native navigation, smart banners, in-app payments, and analytics tied into GA4, Firebase, or Triple Whale. The native integrations you would otherwise build once-per-app are built into the platform once.
Together, your existing Miva storefront plus our platform is a custom mobile app experience, built on the storefront you already operate, not a second one you rebuild from scratch. Every MivaScript module, custom field, account-specific catalog, customer-specific price, B2B workflow, ReadyTheme tweak, page builder edit, MivaPay checkout, and Miva Connect integration that ships on the web shows up in the app automatically. Miva 10, an older ReadyTheme on Miva 9, the drag-and-drop page builder, or a custom front-end on top of the Miva JSON API: the app is frontend-agnostic and reads from whatever you already run.
Your Miva team builds for the app the way they build for the site: MivaScript, modules, the JSON API, ReadyThemes, the page builder, all on the release cycle they already run. Our team guides on the app-specific patterns and applies direct customizations to the app experience when something needs to look or behave differently in the app. The native SDK integrations that come up infrequently (loyalty, attribution, ERP-linked native flows, custom analytics) we handle from our side, and we run the iOS and Android operational track: builds and submissions under your developer accounts, OS update cycles, certificate renewals, and store policy.
"The reason we didn't have an app was it's so expensive to build one, and you almost needed a whole product team. I've always wanted an app, but never found a solution that was credible enough or cost-effective."
Adam Taylor, Founder and CEO at PetShop.co.uk, on launching their ecommerce mobile app on MobiLoud.
After launch is where the channel actually compounds
We are focused on the results we see Miva customers achieve regularly. The launch playbook is where we start: install prompts on your site, smart banners on mobile web, QR codes in catalog and at sales-rep touchpoints, email announcements to your existing customer base, B2B account outreach where the channel applies, and an app-user incentive to drive the first wave of installs. The push strategy gets built into the integration we set up (abandoned cart, back-in-stock, drops, B2B reorder reminders, promotional campaigns), all running directly in your existing Klaviyo or OneSignal account.
On Enterprise, the work does not stop at setup. Your customer success manager runs monthly performance checkpoints against peer ecommerce brands, builds analytics dashboards on the app channel, reviews what is working in the category, and proposes what to try next. The push strategy gets refined as the channel grows, and scoped native SDK integrations come online as your roadmap needs them.
We have shipped this for ecommerce brands across the category 2,000+ times over. The results above are not exceptional. They are what the channel delivers when it is launched and run properly. The fastest way to know whether it works for your Miva storefront is the free preview: we build a working version of your Miva mobile app from your live storefront in roughly 5 to 7 working days, so you can see exactly how it looks and feels before you commit to anything.